February 2 0 1 9 I S L I C E T I P S P. 3 4 FRONT OF THE HOUSE 30 IN-STORE MARKETING Find strategies to reach customers in-house. By Pamela Mills-Senn IN THE KITCHEN 34 SLICE BUSINESS Get by-the-slice tips from experienced operators. By Denise Greer 38 DETROIT STYLE - PART II: MAKING IT A CAREER Find out how Jeff Smokevitch went from dishwasher to owner. By Jeff Smokevitch BACK OFFICE 42 MARKETING TRENDS Gain insights as experts sound off on the latest marketing trends. By Denise Greer 6 / P I Z Z AT O D AY. C O M / F E B R UA R Y 2 0 1 9 PHOTO JOSH KEOWNhttp://www.PIZZATODAY.COM