Pizza Today - August 2019 - 42

to a specific type of customer," Vlasopoulos says. He runs a
Student Special, which gives customers with a student ID a
discount. With geo-fencing, he can spend a few minutes and
create awareness to all males and females between the ages of
13 and 22 years old within two miles of each location.
"The AI on the platform I'm using targets new and existing
customers based on the age, gender, shopping preference and
keyword search that I set myself," Vlasopoulos says. "It then
'learns' the preferences of the consumers and matches them
with the pizza specials or other promotions I'm offering."
Since he first started using AI, Vlasopoulos has seen an
increase of about 10 percent a day consistently at all three
restaurants.
2. SPOT LOYAL CUSTOMERS. An AI-based platform can
collect information on customers' orders. You might be able
to see what type of meals a diner tends to request, how often
and what the selling price is. "It's much more powerful than a
customer list," de Silva says. The data gathered could include
the customers' preferences, such as vegetarian or gluten-free.
Analyzing the statistics can help you spot frequent clients
and understand what they like. You can then send them
specific promotions, like a special on a meatless pie, or set up
a reward program that caters to their preferences. If they visit
once a week, they might appreciate a loyalty deal that gives
them a free drink or meal after five purchases.
3. PREDICT DEMAND. An AI system can collect order
information and then use the data to predict what to expect
in terms of customers and food sales in the coming week or
two. "Such forecasts help the pizzeria to stock up food and
other raw materials at an optimal level," says Aparajeeta Das,
founder of ClouDhiti, which offers business intelligence

analytics as a service for small and medium-sized businesses.
Purchasing ingredients that align with the upcoming demand
can enable the place to reduce waste and save on food costs.
Instead of investing in an entire AI infrastructure, consider
signing up for AI subscription-based services. ClouDhiti
provides dashboards that extensively use AI strategies, and
customers only pay on a per dashboard basis per month. The
arrangement can provide an affordable way to test out an AI
tool such as demand forecast for several months, and then
look back to evaluate the benefits.
4. REDUCE DELIVERY TIMES. If your place offers a delivery
service, AI-based technology can sort through the available
routes at a certain time of day. "The AI system showcases the
optimal routes that drivers can take," Das says. By arriving
to each location faster, drivers can reduce their travel time,
lowering the cost of fuel and increasing the number of pizzas
they can deliver during a shift. The increase in efficiency
could lead to higher revenue, especially during peak meal
times and rush hours.
5. STREAMLINE SCHEDULING. Signing up for a service that uses
AI to gather information on employees and upcoming events
can help you fine tune schedules. The technology pulls data
on past orders and other factors, such as weather, to predict
how many staff members you'll need at different times during
the upcoming weeks. It can then match the staff needs with
employees' preferences for timing and their qualifications.
The whole setup can reduce the time needed to create a
schedule from hours to minutes or even seconds. Employees
that have a schedule that aligns with their availability and
the restaurant's customer flow are likely to be happier.
"Employee-centric technology can help retain employees
over time," says Atif Siddiqi, CEO of Branch, a mobile-first
technology that provides schedule and financial flexibility for
hourly employees. "And it can reduce the amount spent on
overtime."
6. GATHER PERSONALIZED FEEDBACK. AI platforms offer the

chance to have one-on-one conversations with customers
and gather data to see patterns and make needed changes.
"After consumers order a pizza, you have their phone number
and can send them a message to start that conversation,"
de Silva says. The message could invite them to take a
survey about their experience. You might decide to offer
an incentive, such as a discount or free dessert with a
purchase, for filling out the form. "That quantitative data
is really valuable," de Silva says. "It starts to give you a
view into where you could improve, the general sentiment
of the customers of your restaurant and the quality of the
experience you're providing." n
RACHEL HARTMAN

4 2 / P I Z Z AT O D AY. C O M / A U G U S T 2 0 1 9

is a freelance writer based in Miami.


http://www.PIZZATODAY.COM

Pizza Today - August 2019

Table of Contents for the Digital Edition of Pizza Today - August 2019

Pizza Today - August 2019
Commentary
Contributors
Expo Spotlight
@ Pizza Today
Conversation
Man on the Street
Tony’s Trending Recipe
Knead to Know
Destinations
Supply Alternatives
Baked Goods
Pizza Toppings: Mortadella
Seasonal Pastas
Artificial Intelligence
In-House Delivery vs. Third Party
Pizza & Pasta Northeast Preview
Pizza Today on the Road: Goremade, Columbus, Oh
Pizza Today on the Road: Park Street Pizza
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - August 2019 - CT1
Pizza Today - August 2019 - CT2
Pizza Today - August 2019 - Pizza Today - August 2019
Pizza Today - August 2019 - Cover2
Pizza Today - August 2019 - Commentary
Pizza Today - August 2019 - 4
Pizza Today - August 2019 - 5
Pizza Today - August 2019 - 6
Pizza Today - August 2019 - 7
Pizza Today - August 2019 - Contributors
Pizza Today - August 2019 - 9
Pizza Today - August 2019 - Expo Spotlight
Pizza Today - August 2019 - 11
Pizza Today - August 2019 - @ Pizza Today
Pizza Today - August 2019 - 13
Pizza Today - August 2019 - Conversation
Pizza Today - August 2019 - 15
Pizza Today - August 2019 - Man on the Street
Pizza Today - August 2019 - 17
Pizza Today - August 2019 - Tony’s Trending Recipe
Pizza Today - August 2019 - 19
Pizza Today - August 2019 - Knead to Know
Pizza Today - August 2019 - 21
Pizza Today - August 2019 - 22
Pizza Today - August 2019 - 23
Pizza Today - August 2019 - Destinations
Pizza Today - August 2019 - 25
Pizza Today - August 2019 - Supply Alternatives
Pizza Today - August 2019 - 27
Pizza Today - August 2019 - 28
Pizza Today - August 2019 - 29
Pizza Today - August 2019 - 30
Pizza Today - August 2019 - 31
Pizza Today - August 2019 - Baked Goods
Pizza Today - August 2019 - 33
Pizza Today - August 2019 - 34
Pizza Today - August 2019 - CT3
Pizza Today - August 2019 - CT4
Pizza Today - August 2019 - 35
Pizza Today - August 2019 - Pizza Toppings: Mortadella
Pizza Today - August 2019 - 37
Pizza Today - August 2019 - Seasonal Pastas
Pizza Today - August 2019 - 39
Pizza Today - August 2019 - Artificial Intelligence
Pizza Today - August 2019 - 41
Pizza Today - August 2019 - 42
Pizza Today - August 2019 - 43
Pizza Today - August 2019 - In-House Delivery vs. Third Party
Pizza Today - August 2019 - 45
Pizza Today - August 2019 - 46
Pizza Today - August 2019 - 47
Pizza Today - August 2019 - Pizza & Pasta Northeast Preview
Pizza Today - August 2019 - 49
Pizza Today - August 2019 - 50
Pizza Today - August 2019 - 51
Pizza Today - August 2019 - Pizza Today on the Road: Goremade, Columbus, Oh
Pizza Today - August 2019 - 53
Pizza Today - August 2019 - 54
Pizza Today - August 2019 - 55
Pizza Today - August 2019 - Pizza Today on the Road: Park Street Pizza
Pizza Today - August 2019 - 57
Pizza Today - August 2019 - 58
Pizza Today - August 2019 - 59
Pizza Today - August 2019 - 60
Pizza Today - August 2019 - 61
Pizza Today - August 2019 - 62
Pizza Today - August 2019 - 63
Pizza Today - August 2019 - Product Showcase
Pizza Today - August 2019 - 65
Pizza Today - August 2019 - Pizza Today Yellow Pages
Pizza Today - August 2019 - 67
Pizza Today - August 2019 - 68
Pizza Today - August 2019 - 69
Pizza Today - August 2019 - 70
Pizza Today - August 2019 - 71
Pizza Today - August 2019 - The Marketplace
Pizza Today - August 2019 - 73
Pizza Today - August 2019 - 74
Pizza Today - August 2019 - 75
Pizza Today - August 2019 - 76
Pizza Today - August 2019 - 77
Pizza Today - August 2019 - 78
Pizza Today - August 2019 - 79
Pizza Today - August 2019 - 80
Pizza Today - August 2019 - Reader’s Resource
Pizza Today - August 2019 - Mike’s Monthly Tip
Pizza Today - August 2019 - Cover3
Pizza Today - August 2019 - Cover4
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