Pizza Today - August 2019 - 44

FEATURES

S TO R Y DA N I E L P. S M I T H

* Do stores employ drivers and run their
own in-house delivery team?

* Do pizzerias outsource delivery to

a third-party provider - or various
providers?
* Or do eateries establish some combodelivery framework?
Nothing about the decision is easy or
straightforward.
FOR PIZZERIAS THAT DEVELOP AN
EFFECTIVE AND EFFICIENT DELIVERY MODEL,

The Delivery Dilemma
How should you approach the valuable
customer-service segment?

F

or years, Rick Post and his
partners at Albuquerque-based Il
Vicino Wood Oven Pizza refused
to enter the delivery game despite the
pizza category's longstanding ties to
at-your-door service.
"We proudly carried that banner for
a long time," says Post, whose group
opened the first Il Vicino in 1992 and
now operates eight units across three
states.
Last year, however, Post and his cadre
of partners, all of them from fine-dining
4 4 / P I Z Z AT O D AY. C O M / A U G U S T 2 0 1 9

backgrounds, acknowledged shifting
market conditions. Delivery, across all
food categories, was rising and Il Vicino
needed to act.
"We couldn't risk becoming a
dinosaur," Post says. "If we wanted to
increase frequency, then delivery was
something we needed to do."
Delivery, however, is far from a turnkey
effort. From accelerating labor costs and
solving logistical puzzles to installing
quality controls, pizzeria operators have
much to consider.

in-house delivery stands a cost-effective
way to reach customers and address
convenience, says Simon Bocca, chief
operating officer at Fourth, one of the
hospitality industry's leading operations
platforms.
With an in-house delivery team,
pizzerias maintain ownership of the
delivery process from beginning to end.
They control who customers see as the
face of their brand, which helps to drive
a more consistent guest experience and
limit any lost-in-translation mistakes
that can occur when external parties get
involved.
"I like to know the person I'm sending
out with an order and to keep that
personal touch as much as possible," says
Brad Rocco, a pizzeria delivery driverturned-award-winning pizzaiolo who
runs Bexley Pizza Plus in Columbus,
Ohio.
Yet more, in-house delivery eliminates
the "middle man" fees of a third-party
delivery firm, which can consume
upwards of 30 percent of the ticket.
Provided the operation has a financially
sound delivery model, in-house delivery
should translate into higher profit
margins.
In-house delivery, though, can add
many layers to a business - more costs,
more safety issues, more overhead, more
insurance coverage, more operational and
staff coordination and more people, an
especially important consideration given
the always-pressing challenge of finding


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Pizza Today - August 2019

Table of Contents for the Digital Edition of Pizza Today - August 2019

Pizza Today - August 2019
Commentary
Contributors
Expo Spotlight
@ Pizza Today
Conversation
Man on the Street
Tony’s Trending Recipe
Knead to Know
Destinations
Supply Alternatives
Baked Goods
Pizza Toppings: Mortadella
Seasonal Pastas
Artificial Intelligence
In-House Delivery vs. Third Party
Pizza & Pasta Northeast Preview
Pizza Today on the Road: Goremade, Columbus, Oh
Pizza Today on the Road: Park Street Pizza
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - August 2019 - CT1
Pizza Today - August 2019 - CT2
Pizza Today - August 2019 - Pizza Today - August 2019
Pizza Today - August 2019 - Cover2
Pizza Today - August 2019 - Commentary
Pizza Today - August 2019 - 4
Pizza Today - August 2019 - 5
Pizza Today - August 2019 - 6
Pizza Today - August 2019 - 7
Pizza Today - August 2019 - Contributors
Pizza Today - August 2019 - 9
Pizza Today - August 2019 - Expo Spotlight
Pizza Today - August 2019 - 11
Pizza Today - August 2019 - @ Pizza Today
Pizza Today - August 2019 - 13
Pizza Today - August 2019 - Conversation
Pizza Today - August 2019 - 15
Pizza Today - August 2019 - Man on the Street
Pizza Today - August 2019 - 17
Pizza Today - August 2019 - Tony’s Trending Recipe
Pizza Today - August 2019 - 19
Pizza Today - August 2019 - Knead to Know
Pizza Today - August 2019 - 21
Pizza Today - August 2019 - 22
Pizza Today - August 2019 - 23
Pizza Today - August 2019 - Destinations
Pizza Today - August 2019 - 25
Pizza Today - August 2019 - Supply Alternatives
Pizza Today - August 2019 - 27
Pizza Today - August 2019 - 28
Pizza Today - August 2019 - 29
Pizza Today - August 2019 - 30
Pizza Today - August 2019 - 31
Pizza Today - August 2019 - Baked Goods
Pizza Today - August 2019 - 33
Pizza Today - August 2019 - 34
Pizza Today - August 2019 - CT3
Pizza Today - August 2019 - CT4
Pizza Today - August 2019 - 35
Pizza Today - August 2019 - Pizza Toppings: Mortadella
Pizza Today - August 2019 - 37
Pizza Today - August 2019 - Seasonal Pastas
Pizza Today - August 2019 - 39
Pizza Today - August 2019 - Artificial Intelligence
Pizza Today - August 2019 - 41
Pizza Today - August 2019 - 42
Pizza Today - August 2019 - 43
Pizza Today - August 2019 - In-House Delivery vs. Third Party
Pizza Today - August 2019 - 45
Pizza Today - August 2019 - 46
Pizza Today - August 2019 - 47
Pizza Today - August 2019 - Pizza & Pasta Northeast Preview
Pizza Today - August 2019 - 49
Pizza Today - August 2019 - 50
Pizza Today - August 2019 - 51
Pizza Today - August 2019 - Pizza Today on the Road: Goremade, Columbus, Oh
Pizza Today - August 2019 - 53
Pizza Today - August 2019 - 54
Pizza Today - August 2019 - 55
Pizza Today - August 2019 - Pizza Today on the Road: Park Street Pizza
Pizza Today - August 2019 - 57
Pizza Today - August 2019 - 58
Pizza Today - August 2019 - 59
Pizza Today - August 2019 - 60
Pizza Today - August 2019 - 61
Pizza Today - August 2019 - 62
Pizza Today - August 2019 - 63
Pizza Today - August 2019 - Product Showcase
Pizza Today - August 2019 - 65
Pizza Today - August 2019 - Pizza Today Yellow Pages
Pizza Today - August 2019 - 67
Pizza Today - August 2019 - 68
Pizza Today - August 2019 - 69
Pizza Today - August 2019 - 70
Pizza Today - August 2019 - 71
Pizza Today - August 2019 - The Marketplace
Pizza Today - August 2019 - 73
Pizza Today - August 2019 - 74
Pizza Today - August 2019 - 75
Pizza Today - August 2019 - 76
Pizza Today - August 2019 - 77
Pizza Today - August 2019 - 78
Pizza Today - August 2019 - 79
Pizza Today - August 2019 - 80
Pizza Today - August 2019 - Reader’s Resource
Pizza Today - August 2019 - Mike’s Monthly Tip
Pizza Today - August 2019 - Cover3
Pizza Today - August 2019 - Cover4
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