Pizza Today - September 2019 - 28

restaurants. He estimates that
70 to 80 percent of restaurantrelated online orders use these
smartphone platforms, while at the
store, five to 10 percent of customers
are waving their phones at a reader.
"The big reason for that is not
many merchants have been able
to implement that technology," he
says. "They are using old credit card
readers or point of sale systems."
Restaurant operators that are
considering getting new systems
that can accept mobile pay should
pay close attention to whether to
rent the equipment or buy it, how
soon they will have to replace the
technology and processing fees.
Fees are an age-old challenge
for any business that accepts credit
cards. "All of the different payment
systems have fees and the processors
offering new unique technologies
feel that they can charge more," says
Robert Livingstone, president and
founder of Cooper City, Fla.-based
IdealCost.com, a merchant advocacy
and credit card processing auditing
firm. "Processing is a commodity.
The big secret to the industry is that
all processing vendors buy the same
rates from the same place and then
choose how much to mark them up
to the business." He adds that fees
from the big banks and credit card
processors are among the top five
expenses for many pizza restaurants.
THE BIGGEST CHANGE IN
RESTAURANT PAYMENT ACCEPTANCE,
LIVINGSTONE SAYS, IS THE
INCORPORATION OF EMV CHIP
READERS, which became standard

in the U.S. in 2015 and is a way to
avoid losing chargeback disputes
from customers. "Social pay, tap and
go, and pay at the table are at very
low levels of adoption nationwide,"
he says, and mostly in metropolitan
areas and high-volume tourist
destination chain restaurants.
Also, according to the NRA
survey, 48 percent of operators

agreed that customers prefer to pay
their restaurant checks themselves
by using mobile payment, kiosks,
or tabletop or wireless devices.
However, operators also noted
barriers such as cost (63 percent)
and lack of infrastructure (50
percent) to implementing new
customer-facing technologies.
That was the issue for Aaron
Baumhackl, who with his wife
Suzanne is co-owner of Solstice
Wood Fire Pizza, Cafe and Bar
in Hood River, Oregon. More
than four years ago, he signed a
contract for table-side processing.
Solstice was an early adopter of the
technology and might have been too
early. "The technology wasn't ready,"
he says. "The compatibility piece
with the main system wasn't there."
The three handheld tablets made
the restaurant's three point of sale
terminals slow down or crash,
making what was supposed to be a
streamlined process cumbersome.
Neither the technology company
nor the merchant services provider
would take the blame or fix the
problem, so Solstice was stuck with
four years of paying for an unruly
system. Besides the technology
issues, Baumhackl says bringing the
tablet to the table and waiting for
the customer to view and sign the
bill presented another problem. "It
was awkward," he says. "Customers
felt pressure to tip."
That contract has ended, so
Baumhackl added a fourth POS
terminal and is not using the tablets
until a better system comes out
and other restaurant owners give it
good reviews. "I'm sticking with the
tried and true," he says. His advice:
"Be more skeptical about these new
technologies and do your homework
before signing a contract." n
NORA CALEY is a freelance writer
who covers small business, finance and
lifestyle topics.


http://www.GalbaniPro.com http://www.IdealCost.com

Pizza Today - September 2019

Table of Contents for the Digital Edition of Pizza Today - September 2019

Pizza Today - September 2019
Commentary
Contributors
Expo Spotlight
@ Pizza Today
Conversation
Man on the Street
Tony’s Trending Recipe
Knead to Know
Destinations
Payment Options
Cheese Blends
Flatbread Pizza
Cauliflower Crust
Raising Wages
Pizza & Pasta Northeast Preview
The New Wave of American Pizza
Pizza Today on the Road: New York City Tour
Preferred Supplier
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - September 2019 - CT1
Pizza Today - September 2019 - CT2
Pizza Today - September 2019 - Pizza Today - September 2019
Pizza Today - September 2019 - Cover2
Pizza Today - September 2019 - Commentary
Pizza Today - September 2019 - 4
Pizza Today - September 2019 - 5
Pizza Today - September 2019 - 6
Pizza Today - September 2019 - 7
Pizza Today - September 2019 - Contributors
Pizza Today - September 2019 - 9
Pizza Today - September 2019 - Expo Spotlight
Pizza Today - September 2019 - 11
Pizza Today - September 2019 - @ Pizza Today
Pizza Today - September 2019 - 13
Pizza Today - September 2019 - Conversation
Pizza Today - September 2019 - 15
Pizza Today - September 2019 - Man on the Street
Pizza Today - September 2019 - 17
Pizza Today - September 2019 - Tony’s Trending Recipe
Pizza Today - September 2019 - 19
Pizza Today - September 2019 - Knead to Know
Pizza Today - September 2019 - 21
Pizza Today - September 2019 - 22
Pizza Today - September 2019 - 23
Pizza Today - September 2019 - Destinations
Pizza Today - September 2019 - 25
Pizza Today - September 2019 - Payment Options
Pizza Today - September 2019 - 27
Pizza Today - September 2019 - 28
Pizza Today - September 2019 - 29
Pizza Today - September 2019 - 30
Pizza Today - September 2019 - 31
Pizza Today - September 2019 - Cheese Blends
Pizza Today - September 2019 - 33
Pizza Today - September 2019 - 34
Pizza Today - September 2019 - 35
Pizza Today - September 2019 - Flatbread Pizza
Pizza Today - September 2019 - 37
Pizza Today - September 2019 - 38
Pizza Today - September 2019 - 39
Pizza Today - September 2019 - Cauliflower Crust
Pizza Today - September 2019 - 41
Pizza Today - September 2019 - 42
Pizza Today - September 2019 - 43
Pizza Today - September 2019 - Raising Wages
Pizza Today - September 2019 - 45
Pizza Today - September 2019 - 46
Pizza Today - September 2019 - 47
Pizza Today - September 2019 - Pizza & Pasta Northeast Preview
Pizza Today - September 2019 - 49
Pizza Today - September 2019 - 50
Pizza Today - September 2019 - 51
Pizza Today - September 2019 - The New Wave of American Pizza
Pizza Today - September 2019 - 53
Pizza Today - September 2019 - 54
Pizza Today - September 2019 - 55
Pizza Today - September 2019 - Pizza Today on the Road: New York City Tour
Pizza Today - September 2019 - 57
Pizza Today - September 2019 - 58
Pizza Today - September 2019 - 59
Pizza Today - September 2019 - 60
Pizza Today - September 2019 - 61
Pizza Today - September 2019 - 62
Pizza Today - September 2019 - 63
Pizza Today - September 2019 - 64
Pizza Today - September 2019 - 65
Pizza Today - September 2019 - 66
Pizza Today - September 2019 - 67
Pizza Today - September 2019 - Preferred Supplier
Pizza Today - September 2019 - 69
Pizza Today - September 2019 - 70
Pizza Today - September 2019 - 71
Pizza Today - September 2019 - Pizza Today Yellow Pages
Pizza Today - September 2019 - 73
Pizza Today - September 2019 - 74
Pizza Today - September 2019 - 75
Pizza Today - September 2019 - 76
Pizza Today - September 2019 - 77
Pizza Today - September 2019 - 78
Pizza Today - September 2019 - The Marketplace
Pizza Today - September 2019 - 80
Pizza Today - September 2019 - 81
Pizza Today - September 2019 - 82
Pizza Today - September 2019 - 83
Pizza Today - September 2019 - 84
Pizza Today - September 2019 - 85
Pizza Today - September 2019 - 86
Pizza Today - September 2019 - 87
Pizza Today - September 2019 - 88
Pizza Today - September 2019 - Reader’s Resource
Pizza Today - September 2019 - Mike’s Monthly Tip
Pizza Today - September 2019 - Cover3
Pizza Today - September 2019 - Cover4
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