Pizza Today - December 2019 - 14

Conversation

JOE MIALKI
GIUSEPPE'S STEEL CITY PIZZA
PORT ORANGE, FLORIDA

MY CONCEPT IS NOTHING
NEW JUST SOMETHING THAT'S
BEEN LONG FORGOTTEN TO
MOST OF MY GENERATION and
the generation before me even.
For 40 years our goal as a business
was to create a place that was
so ingrained in the community it
occupied that we needed it as much
as it needed us. We wanted to build
a place that not only reflected the
place we came from, downtown
Pittsburgh, but also the direction we
are going - bigger, better and more
accommodating for our customers.
I wanted to build a place that pays
respect to an old industrial factory
building yet incorporating modern
elements; a place where all walks
of life can enjoy. I also try to give
my customers the best Pittsburghstyle pizza I can here in Florida. I've
always prided myself in saying "I
don't care how they do it in Chicago
and New York, I want to give you
what we do best - a hand-tossed,
slightly thicker than New York pizza
with a crispy yet foldable bottom
with the perfect ratio of sauce to
cheese to toppings." It's the way my
dad's bosses taught him, the way my
dad showed me and the way I hope
to teach my kids.
MY OLD BUILDING WAS
NEVER DESIGNED to do more than
a few hundred thousand dollars a
year out of the kitchen and dining and
we managed to consistently crank
$2.2 million out of the 4,000 square
feet we occupied, so space was a big
reason. But the bigger reason was
for the future - my financial future,
my children's financial future, my
customers and community's future,

1 4 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 1 9

Joe, III, and Christina Mialki stand in the new Giuseppe's
Steel City Pizza. In March 2019, the family business moved
into a new 11,000 square foot building next to the original
restaurant which Julie and Joe, Jr., founded in 1982.

and for the future dream and direction
that I want to move Giuseppe's Steel
City Pizza in. I wanted a flagship store
that I can hold all of my next stores to. I
want to show the industry what a pizza
shop can truly be.
THE NEW BUILDING ITSELF
WILL TOTAL OUT AT JUST UNDER
11,000 SQUARE FEET once the interior
buildout of the second story and roof
deck are done. We currently occupy
8,400 square feet of the first story. All in
all, it's taken me a total of three years
to pull this off. The building itself took
us right at one year to build with two
years of planning leading up to it and
was one of the most stressful things
I've ever had to endure. The end result
is everything that I hoped it would be,
but it wasn't without a ton of headache,
heart ache, and sleepless nights. Don't
get me wrong though I'd do it all again
in a heartbeat, and plan to in the next
year. This building has been the best,
yet most expensive, education I've
ever paid for. The design ideas, ins
and outs to cooperating with the city,
and being able to spot subcontractors
that only want to reach in your pocket
and not deliver is worth its weight in
pizza dough. The first building cost me
way more than it should have but the
education was worth the price.
THE LAST SIX MONTHS HAVE
BEEN A BIT OF A BLUR, but
everything has never been better. Our
gas usage has doubled but our payment
stayed the same, our electric bill
dropped thanks to everything being so
energy efficient, and we created
32 new jobs in the community bringing
us to 92 employees. Business has
literally doubled and our customers,
new and old, love our new place. It
makes everything worth it when a
customer of 40 years says, "You guys
finally got the building you've killed
yourselves all these years for. You
deserve it!"


http://www.PIZZATODAY.COM

Pizza Today - December 2019

Table of Contents for the Digital Edition of Pizza Today - December 2019

Pizza Today - December 2019
Commentary
Contributors
Expo Spotlight
Meet the Makers
Conversation
Man on the Street
Tony’s Trending Recipe
Knead to Know
Destinations
Pos System Training
Rad Appetizers
Baby Boomer Employees
2020 Menu Guide
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - December 2019 - CT1
Pizza Today - December 2019 - CT2
Pizza Today - December 2019 - Pizza Today - December 2019
Pizza Today - December 2019 - Cover2
Pizza Today - December 2019 - Commentary
Pizza Today - December 2019 - 4
Pizza Today - December 2019 - 5
Pizza Today - December 2019 - 6
Pizza Today - December 2019 - 7
Pizza Today - December 2019 - Contributors
Pizza Today - December 2019 - 9
Pizza Today - December 2019 - Expo Spotlight
Pizza Today - December 2019 - 11
Pizza Today - December 2019 - Meet the Makers
Pizza Today - December 2019 - 13
Pizza Today - December 2019 - Conversation
Pizza Today - December 2019 - 15
Pizza Today - December 2019 - Man on the Street
Pizza Today - December 2019 - 17
Pizza Today - December 2019 - Tony’s Trending Recipe
Pizza Today - December 2019 - 19
Pizza Today - December 2019 - Knead to Know
Pizza Today - December 2019 - 21
Pizza Today - December 2019 - 22
Pizza Today - December 2019 - 23
Pizza Today - December 2019 - Destinations
Pizza Today - December 2019 - 25
Pizza Today - December 2019 - Pos System Training
Pizza Today - December 2019 - 27
Pizza Today - December 2019 - 28
Pizza Today - December 2019 - 29
Pizza Today - December 2019 - Rad Appetizers
Pizza Today - December 2019 - 31
Pizza Today - December 2019 - 32
Pizza Today - December 2019 - 33
Pizza Today - December 2019 - Baby Boomer Employees
Pizza Today - December 2019 - 35
Pizza Today - December 2019 - 2020 Menu Guide
Pizza Today - December 2019 - 37
Pizza Today - December 2019 - 38
Pizza Today - December 2019 - 39
Pizza Today - December 2019 - 40
Pizza Today - December 2019 - 41
Pizza Today - December 2019 - 42
Pizza Today - December 2019 - 43
Pizza Today - December 2019 - 44
Pizza Today - December 2019 - 45
Pizza Today - December 2019 - 46
Pizza Today - December 2019 - 47
Pizza Today - December 2019 - Product Showcase
Pizza Today - December 2019 - 49
Pizza Today - December 2019 - Pizza Today Yellow Pages
Pizza Today - December 2019 - 51
Pizza Today - December 2019 - 52
Pizza Today - December 2019 - 53
Pizza Today - December 2019 - 54
Pizza Today - December 2019 - 55
Pizza Today - December 2019 - 56
Pizza Today - December 2019 - The Marketplace
Pizza Today - December 2019 - 58
Pizza Today - December 2019 - 59
Pizza Today - December 2019 - 60
Pizza Today - December 2019 - 61
Pizza Today - December 2019 - 62
Pizza Today - December 2019 - 63
Pizza Today - December 2019 - 64
Pizza Today - December 2019 - Reader’s Resource
Pizza Today - December 2019 - Mike’s Monthly Tip
Pizza Today - December 2019 - Cover3
Pizza Today - December 2019 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202407
https://www.nxtbook.com/emerald/pizzatoday/202406
https://www.nxtbook.com/emerald/pizzatoday/202405
https://www.nxtbook.com/emerald/pizzatoday/202404
https://www.nxtbook.com/emerald/pizzatoday/202403
https://www.nxtbook.com/emerald/pizzatoday/202402
https://www.nxtbook.com/emerald/pizzatoday/202401
https://www.nxtbook.com/emerald/pizzatoday/202312
https://www.nxtbook.com/emerald/pizzatoday/202311
https://www.nxtbook.com/emerald/pizzatoday/202310
https://www.nxtbook.com/emerald/pizzatoday/202309
https://www.nxtbook.com/emerald/pizzatoday/202308
https://www.nxtbook.com/emerald/pizzatoday/202307
https://www.nxtbook.com/emerald/pizzatoday/202306
https://www.nxtbook.com/emerald/pizzatoday/202305
https://www.nxtbook.com/emerald/pizzatoday/202304
https://www.nxtbook.com/emerald/pizzatoday/202303
https://www.nxtbook.com/emerald/pizzatoday/202302
https://www.nxtbook.com/emerald/pizzatoday/202301
https://www.nxtbook.com/emerald/pizzatoday/202212
https://www.nxtbook.com/emerald/pizzatoday/202211
https://www.nxtbook.com/emerald/pizzatoday/202210
https://www.nxtbook.com/emerald/pizzatoday/202209
https://www.nxtbook.com/emerald/pizzatoday/202208
https://www.nxtbook.com/emerald/pizzatoday/202207
https://www.nxtbook.com/emerald/pizzatoday/202206
https://www.nxtbook.com/emerald/pizzatoday/202205
https://www.nxtbook.com/emerald/pizzatoday/202204
https://www.nxtbook.com/emerald/pizzatoday/202203
https://www.nxtbook.com/emerald/pizzatoday/202202
https://www.nxtbook.com/emerald/pizzatoday/202201
https://www.nxtbook.com/emerald/pizzatoday/202112
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com