Pizza Today - January 2020 - 66
Mike's Monthly Tip
MIKE BAUSCH
Set for Success
Your box is so much more than a box
I
f you are still buying the generic
blank pizza box or the one that
has some cliched Italian version
of a pizza maker on it, you're saying: "I'm Anytown, Pizza Place USA.
Nothing special here, move along
folks." Branded boxes aren't nearly as
expensive as they once were, and it's
just common sense at this point.
6 6 / P I Z Z AT O D AY. C O M / J A N UA R Y 2 0 2 0
Next level things to set yourself
from the pack is to have an aeration
pizza liner under the pizza, not just
wax paper or nothing. A pizza liner
says to the customer, "I invest in this
pizza so much I also want to make
sure it's perfect by the time it gets to
you." Typically, these are very affordable, and it sends a message to the
customer that you care. Above
that, having branded bags, branded
to-go boxes, and anything else that
you could put your logo on sends a
unique message to your customer
that your pizzeria is a professional
operation, so as they walk out their
door, they have pride of purchase.
It does cost more, but it pays itself
back in that feeling of pride that
leads to return business, as well as
the free advertising along the way.
Upon opening Andolini's, one of
my first goals was to get branded
pizza boxes. As a small pizzeria,
that wasn't easy - especially when
you have multiple sizes. Whatever
needs to be done, you need to do
it, right?. Other workarounds are
to stamp your packaging with a
stamped ink logo or branded stickers. By all means necessary, you
must push your brand beyond your
doors.
However, it's never been easier to
brand stuff. If you're not branding
your product, you're saying to the
customer, "We don't care, so here's
some pizza. What do you want
from me?" If you're spending time
reading this article to improve and
get ideas, then you're better than
that.
That's what the game is now; it's
about being different and unique.
I'm talking all-day, every day
unique. Hit their brain with pride
of purchase so your last impression to the customer before they
eat your food - which is your
packaging - sets the meal up for
success. ■
MIKE BAUSCH is the owner of
Andolini's Pizzeria in Tulsa,
Oklahoma.
http://www.PIZZATODAY.COM
Pizza Today - January 2020
Table of Contents for the Digital Edition of Pizza Today - January 2020
Pizza Today - January 2020
Commentary
Contributors
Expo Spotlight
Meet the Makers
Conversation
Man on the Street
Tony’s Trending Recipe
Knead to Know
Destinations
Server/food Runner Models
Cauliflower
Ricotta
Workers’ Compensation
Pizzeria Manager of 2020
Retirement Planning
Five Digital Ordering Necessities
Fine Folk Pizza -- Fort Myers, Fl
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - January 2020 - CT1
Pizza Today - January 2020 - CT2
Pizza Today - January 2020 - Pizza Today - January 2020
Pizza Today - January 2020 - Cover2
Pizza Today - January 2020 - Commentary
Pizza Today - January 2020 - 4
Pizza Today - January 2020 - 5
Pizza Today - January 2020 - 6
Pizza Today - January 2020 - 7
Pizza Today - January 2020 - Contributors
Pizza Today - January 2020 - 9
Pizza Today - January 2020 - Expo Spotlight
Pizza Today - January 2020 - 11
Pizza Today - January 2020 - Meet the Makers
Pizza Today - January 2020 - 13
Pizza Today - January 2020 - Conversation
Pizza Today - January 2020 - 15
Pizza Today - January 2020 - Man on the Street
Pizza Today - January 2020 - 17
Pizza Today - January 2020 - Tony’s Trending Recipe
Pizza Today - January 2020 - 19
Pizza Today - January 2020 - Knead to Know
Pizza Today - January 2020 - 21
Pizza Today - January 2020 - 22
Pizza Today - January 2020 - 23
Pizza Today - January 2020 - Destinations
Pizza Today - January 2020 - 25
Pizza Today - January 2020 - Server/food Runner Models
Pizza Today - January 2020 - 27
Pizza Today - January 2020 - Cauliflower
Pizza Today - January 2020 - 29
Pizza Today - January 2020 - 30
Pizza Today - January 2020 - 31
Pizza Today - January 2020 - Ricotta
Pizza Today - January 2020 - 33
Pizza Today - January 2020 - Workers’ Compensation
Pizza Today - January 2020 - 35
Pizza Today - January 2020 - Pizzeria Manager of 2020
Pizza Today - January 2020 - 37
Pizza Today - January 2020 - Retirement Planning
Pizza Today - January 2020 - 39
Pizza Today - January 2020 - Five Digital Ordering Necessities
Pizza Today - January 2020 - 41
Pizza Today - January 2020 - Fine Folk Pizza -- Fort Myers, Fl
Pizza Today - January 2020 - 43
Pizza Today - January 2020 - 44
Pizza Today - January 2020 - 45
Pizza Today - January 2020 - 46
Pizza Today - January 2020 - 47
Pizza Today - January 2020 - Product Showcase
Pizza Today - January 2020 - 49
Pizza Today - January 2020 - Pizza Today Yellow Pages
Pizza Today - January 2020 - 51
Pizza Today - January 2020 - 52
Pizza Today - January 2020 - 53
Pizza Today - January 2020 - 54
Pizza Today - January 2020 - 55
Pizza Today - January 2020 - 56
Pizza Today - January 2020 - The Marketplace
Pizza Today - January 2020 - 58
Pizza Today - January 2020 - 59
Pizza Today - January 2020 - 60
Pizza Today - January 2020 - 61
Pizza Today - January 2020 - 62
Pizza Today - January 2020 - 63
Pizza Today - January 2020 - 64
Pizza Today - January 2020 - Reader’s Resource
Pizza Today - January 2020 - Mike’s Monthly Tip
Pizza Today - January 2020 - Cover3
Pizza Today - January 2020 - Cover4
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