Pizza Today - February 2020 - 50

"Have a social media presence that's
open and honest about the work that
happens in the restaurant," says Olivia
Newman, content marketing assistant at
Giraffe Social Media. You might showcase recent news from the restaurant or
mention upcoming items you will soon
have on the menu.
"Share offers and discounts and
allow people to leave reviews, so
other individuals know your business
is legitimate," Newman adds. For a
personal touch, make videos of staff
members and have them express why
they enjoy working at the restaurant.
Let them talk about how long they have
been at the place and what benefits
they have received during their time of
employment. Then share the clips on
Facebook or Instagram. Viewers will get
a sense of who works in your restaurant
and what they find meaningful.
2. Show what sets you apart.
"I am very clear that Pizza Stone'd

is a women-owned business, which
can help make us more identifiable to
other women who may want to support
female-led businesses," Saglibene says.
If your establishment has been in the
family for several generations, consider
communicating its history clearly with
customers. Put pictures of the founders
on the walls or create a timeline that
highlights special moments and awards
from the previous decades.
For new places, try holding a meetand-greet event where you can interact
with customers and explain why you
opened your place. Dedicate a page on
your Web site to explain your purpose,
including what's important to you
and how you want your pizza place to
impact the community.
3. Place an emphasis on truth.
"When asked questions about
products, whether it be about
ingredients or process, an honest answer
is always given," notes Saglibene.

Nick Herntier, owner of Pizza Man
in Shakopee, Minnesota for the past
15 years, focuses on being upfront early
in conversations with customers. If the
place is running behind on deliveries
over the lunch or dinner hours, "I'll
come out right away and say something
like, 'Just to let you know, we're looking
at about an hour right now for delivery,'
even before they make the order,"
Herntier says. Customers are then able
to decide if they want to continue with
the order or come back at a different
time.
The setup has led to repeat customers. "Being transparent on whether you
can be there at the designated time
helps build confidence in your brand
to the customer," Herntier says. Most
of his restaurant's day-time sales come
from businesses that have to take a
lunch break at a certain time. "If you
are upfront and say, 'we can't be there at
noon, we could do 12:15 to 12:30,' then
they could move around meetings and
not have employees waiting around, and



http://www.marsalovens.com http://www.marsalovens.com

Pizza Today - February 2020

Table of Contents for the Digital Edition of Pizza Today - February 2020

Pizza Today - February 2020
Commentary
Contributors
Expo Spotlight
Meet the Makers
Conversation
Man on the Street
Tony’s Trending Recipe
Knead to Know
Destinations
Sidewalk Seating
Italian Sandwiches
Veggie Pizza Toppings
Trending Beets
Third-Party Delivery Contracts
Pizza Expo Preview
Business Transparency
Il Primo Pizza & Wings -- Fort Myers, Fl
Preferred Supplier
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - February 2020 - CT1
Pizza Today - February 2020 - CT2
Pizza Today - February 2020 - Pizza Today - February 2020
Pizza Today - February 2020 - Cover2
Pizza Today - February 2020 - Commentary
Pizza Today - February 2020 - 4
Pizza Today - February 2020 - 5
Pizza Today - February 2020 - 6
Pizza Today - February 2020 - 7
Pizza Today - February 2020 - Contributors
Pizza Today - February 2020 - 9
Pizza Today - February 2020 - Expo Spotlight
Pizza Today - February 2020 - 11
Pizza Today - February 2020 - Meet the Makers
Pizza Today - February 2020 - 13
Pizza Today - February 2020 - Conversation
Pizza Today - February 2020 - 15
Pizza Today - February 2020 - Man on the Street
Pizza Today - February 2020 - 17
Pizza Today - February 2020 - Tony’s Trending Recipe
Pizza Today - February 2020 - 19
Pizza Today - February 2020 - Knead to Know
Pizza Today - February 2020 - 21
Pizza Today - February 2020 - 22
Pizza Today - February 2020 - 23
Pizza Today - February 2020 - Destinations
Pizza Today - February 2020 - 25
Pizza Today - February 2020 - Sidewalk Seating
Pizza Today - February 2020 - 27
Pizza Today - February 2020 - 28
Pizza Today - February 2020 - 29
Pizza Today - February 2020 - Italian Sandwiches
Pizza Today - February 2020 - 31
Pizza Today - February 2020 - Veggie Pizza Toppings
Pizza Today - February 2020 - 33
Pizza Today - February 2020 - 34
Pizza Today - February 2020 - 35
Pizza Today - February 2020 - Trending Beets
Pizza Today - February 2020 - 37
Pizza Today - February 2020 - Third-Party Delivery Contracts
Pizza Today - February 2020 - 39
Pizza Today - February 2020 - 40
Pizza Today - February 2020 - 41
Pizza Today - February 2020 - Pizza Expo Preview
Pizza Today - February 2020 - 43
Pizza Today - February 2020 - 44
Pizza Today - February 2020 - 45
Pizza Today - February 2020 - 46
Pizza Today - February 2020 - 47
Pizza Today - February 2020 - Business Transparency
Pizza Today - February 2020 - 49
Pizza Today - February 2020 - 50
Pizza Today - February 2020 - 51
Pizza Today - February 2020 - Il Primo Pizza & Wings -- Fort Myers, Fl
Pizza Today - February 2020 - 53
Pizza Today - February 2020 - 54
Pizza Today - February 2020 - 55
Pizza Today - February 2020 - 56
Pizza Today - February 2020 - 57
Pizza Today - February 2020 - Preferred Supplier
Pizza Today - February 2020 - 59
Pizza Today - February 2020 - 60
Pizza Today - February 2020 - 61
Pizza Today - February 2020 - 62
Pizza Today - February 2020 - 63
Pizza Today - February 2020 - 64
Pizza Today - February 2020 - 65
Pizza Today - February 2020 - 66
Pizza Today - February 2020 - 67
Pizza Today - February 2020 - 68
Pizza Today - February 2020 - 69
Pizza Today - February 2020 - Product Showcase
Pizza Today - February 2020 - 71
Pizza Today - February 2020 - Pizza Today Yellow Pages
Pizza Today - February 2020 - 73
Pizza Today - February 2020 - 74
Pizza Today - February 2020 - 75
Pizza Today - February 2020 - 76
Pizza Today - February 2020 - 77
Pizza Today - February 2020 - The Marketplace
Pizza Today - February 2020 - 79
Pizza Today - February 2020 - 80
Pizza Today - February 2020 - 81
Pizza Today - February 2020 - 82
Pizza Today - February 2020 - 83
Pizza Today - February 2020 - 84
Pizza Today - February 2020 - 85
Pizza Today - February 2020 - 86
Pizza Today - February 2020 - 87
Pizza Today - February 2020 - 88
Pizza Today - February 2020 - Reader’s Resource
Pizza Today - February 2020 - Mike’s Monthly Tip
Pizza Today - February 2020 - Cover3
Pizza Today - February 2020 - Cover4
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