Pizza Today - June 2020 - 33

called "Luca's Midtown Market." When
nearby grocery stores struggled to
replenish supplies after the COVID-19
outbreak, Varuni started selling household items from the market at its flagship
location. Customers can now purchase
products like Italian tomatoes, cherry
tomatoes, San Marzano tomatoes, Extra
Virgin Olive Oil from Sorrento, truffle
oil, 00 flour, artichokes, salt and Calabrian
peppers at the restaurant. "We want to
share with our neighbors that are so
supportive of the restaurant," Varuni says.
"We went to give them the best quality at
a good price."
MAKE IT VISIBLE
Rather than tucking products away
on a back counter, placing merchandise
in an entryway or waiting area can catch
diners' eyes. "We put everything in the
window," Varuni says. This way customers
can see the items as they walk past. Keeping a well-maintained display also tends
to draw in shoppers. "Maintaining an
organized and visually appealing selection

of goods makes for effortless upselling
and more importantly, spreading the joy
that comes from making and eating good
food," Shumaker says.
For places without dine-in, outdoor
signs that announce what's for sale may
attract shoppers. Vero Pizza has a banner
that includes directions on how to order
over the phone for curbside pick-up,
along with a list of its groceries for sale
and their prices. It also uses social media
promotion to help customers see what's
available.
MAKE ONLINE SHOPPING EASY
While you may offer merchandise
through your website, there are additional
ways to appeal to Internet customers.
Instagram Shopping, for instance, is a
checkout feature that allows you to sell
to customers through the Instagram platform. Through the feature, you can tag up
to five products per image and
include details about the product and
price in each tag. "Users can select what
they want to buy and complete the

purchase seamlessly within Instagram,"
says Alex Membrillo, CEO of Cardinal
Digital Marketing in Atlanta.
If stocking up on inventory would
mean a budget strain, third-party solutions can help ease the financial burden.
I Love Restaurants, for example, offers
restaurants a ready-made merchandise
solution without upfront costs. Pizzerias
can sign up for free and choose products
such as t-shirts and mugs to sell. They
can also offer incentives to employees
for selling the selected merchandise. I
Love Restaurants helps with some of the
marketing efforts as well. "The sales come
from better leveraging the power of restaurant and employee networks to create
more income for both simultaneously,"
LeSar says. As products are sold, pizzerias
and their employees receive a portion of
the sales. n

RACHEL HARTMAN is a freelance writer
who covers small business, finance and
lifestyle topics.


https://www.speedlinesolutions.com/online-ordering-audit https://www.speedlinesolutions.com/online-ordering-audit

Pizza Today - June 2020

Table of Contents for the Digital Edition of Pizza Today - June 2020

Pizza Today - June 2020
Commentary
Digital
Conversation
Mike’s Monthly Tip
Man on the Street
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
Product showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
White Pies
Pizza Lupo
Life After Closure
Marketing DELCO
Selling Merch.
The Phoenix Rising
Low-labor Delivery Items
Pizza Today - June 2020 - CT1
Pizza Today - June 2020 - CT2
Pizza Today - June 2020 - Pizza Today - June 2020
Pizza Today - June 2020 - Cover2
Pizza Today - June 2020 - Commentary
Pizza Today - June 2020 - 4
Pizza Today - June 2020 - 5
Pizza Today - June 2020 - 6
Pizza Today - June 2020 - 7
Pizza Today - June 2020 - Digital
Pizza Today - June 2020 - 9
Pizza Today - June 2020 - Conversation
Pizza Today - June 2020 - 11
Pizza Today - June 2020 - Mike’s Monthly Tip
Pizza Today - June 2020 - 13
Pizza Today - June 2020 - Man on the Street
Pizza Today - June 2020 - 15
Pizza Today - June 2020 - Building Blocks
Pizza Today - June 2020 - 17
Pizza Today - June 2020 - Tony’s Trending Recipe
Pizza Today - June 2020 - 19
Pizza Today - June 2020 - Knead to Know
Pizza Today - June 2020 - 21
Pizza Today - June 2020 - 22
Pizza Today - June 2020 - 23
Pizza Today - June 2020 - Destinations
Pizza Today - June 2020 - 25
Pizza Today - June 2020 - Life After Closure
Pizza Today - June 2020 - 27
Pizza Today - June 2020 - 28
Pizza Today - June 2020 - 29
Pizza Today - June 2020 - Marketing DELCO
Pizza Today - June 2020 - 31
Pizza Today - June 2020 - Selling Merch.
Pizza Today - June 2020 - 33
Pizza Today - June 2020 - The Phoenix Rising
Pizza Today - June 2020 - 35
Pizza Today - June 2020 - Low-labor Delivery Items
Pizza Today - June 2020 - 37
Pizza Today - June 2020 - 38
Pizza Today - June 2020 - 39
Pizza Today - June 2020 - 40
Pizza Today - June 2020 - 41
Pizza Today - June 2020 - White Pies
Pizza Today - June 2020 - 43
Pizza Today - June 2020 - Pizza Lupo
Pizza Today - June 2020 - 45
Pizza Today - June 2020 - 46
Pizza Today - June 2020 - 47
Pizza Today - June 2020 - 48
Pizza Today - June 2020 - 49
Pizza Today - June 2020 - Product showcase
Pizza Today - June 2020 - 51
Pizza Today - June 2020 - Pizza Today Yellow Pages
Pizza Today - June 2020 - 53
Pizza Today - June 2020 - 54
Pizza Today - June 2020 - 55
Pizza Today - June 2020 - 56
Pizza Today - June 2020 - 57
Pizza Today - June 2020 - The Marketplace
Pizza Today - June 2020 - 59
Pizza Today - June 2020 - 60
Pizza Today - June 2020 - 61
Pizza Today - June 2020 - 62
Pizza Today - June 2020 - 63
Pizza Today - June 2020 - 64
Pizza Today - June 2020 - 65
Pizza Today - June 2020 - Expo Spotlight
Pizza Today - June 2020 - Cover3
Pizza Today - June 2020 - Cover4
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