Pizza Today - June 2020 - 47

M

ax Balliet dreamed of opening a
Neapolitan restaurant since he
was teenager. A decade and a half
later, Pizza Lupo was born with
authentic Neapolitan pizza, fresh
pasta and an atmosphere befitting
the streets of Naples.
"When I was a teenager, I took
a trip to Italy," Max says. "That
was the first time I had ever seen
Italian-style pizza period, but
that was the first time I had ever
seen Neapolitan pizza. There is
a lot to get wrapped up in with
the romance of it with the woodburning oven and these cool dudes
that are working the peels. And
then you get this pizza and it's
different than anything you have
ever had, and you realize pretty
quickly that this is a style that is
rooted in the absolute origins of
pizza."
After the life-changing trip, Max

began working in restaurants
with wood-burning ovens,
learning from classicallytrained chefs and advancing
to a sous chef position in
Louisville, Kentucky.
At 25, he veered in
a completely different
direction and started a

taco food truck. "It was
an opportunity to be my
own boss, be the owner of
a business with the lowest
overhead I could figure out,"
he says of the Holy Mole
truck.
This was at the genesis of
the food truck movement.

"At that time in Louisville,
there weren't any other food
trucks, he says. "There were
a lot of legislations and we
sat in on a lot of city hall
meetings to do all the legwork
to get the laws written on how
they could do it. It definitely
formed how I look at business
and dealing with the city and
communities just to do what it
is that you want to do."
While attaining business
acumen, Max also gained
a high-profile culinary
prominence for his unique take
on gourmet-style tacos.
But, in the back of his mind
was that Neapolitan restaurant.
He teamed up with his
sister Sarah (Balliet) and her
husband Adam Turla to find
the perfect location and open
what would be named Pizza
Lupo. Sarah and Adam are
also members of the touring
Indie rock band Murder By
Death.
Lupo is the partners' first

J U N E 2 0 2 0 / P I Z Z AT O D AY. C O M / 4 7


http://www.PIZZATODAY.COM

Pizza Today - June 2020

Table of Contents for the Digital Edition of Pizza Today - June 2020

Pizza Today - June 2020
Commentary
Digital
Conversation
Mike’s Monthly Tip
Man on the Street
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
Product showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
White Pies
Pizza Lupo
Life After Closure
Marketing DELCO
Selling Merch.
The Phoenix Rising
Low-labor Delivery Items
Pizza Today - June 2020 - CT1
Pizza Today - June 2020 - CT2
Pizza Today - June 2020 - Pizza Today - June 2020
Pizza Today - June 2020 - Cover2
Pizza Today - June 2020 - Commentary
Pizza Today - June 2020 - 4
Pizza Today - June 2020 - 5
Pizza Today - June 2020 - 6
Pizza Today - June 2020 - 7
Pizza Today - June 2020 - Digital
Pizza Today - June 2020 - 9
Pizza Today - June 2020 - Conversation
Pizza Today - June 2020 - 11
Pizza Today - June 2020 - Mike’s Monthly Tip
Pizza Today - June 2020 - 13
Pizza Today - June 2020 - Man on the Street
Pizza Today - June 2020 - 15
Pizza Today - June 2020 - Building Blocks
Pizza Today - June 2020 - 17
Pizza Today - June 2020 - Tony’s Trending Recipe
Pizza Today - June 2020 - 19
Pizza Today - June 2020 - Knead to Know
Pizza Today - June 2020 - 21
Pizza Today - June 2020 - 22
Pizza Today - June 2020 - 23
Pizza Today - June 2020 - Destinations
Pizza Today - June 2020 - 25
Pizza Today - June 2020 - Life After Closure
Pizza Today - June 2020 - 27
Pizza Today - June 2020 - 28
Pizza Today - June 2020 - 29
Pizza Today - June 2020 - Marketing DELCO
Pizza Today - June 2020 - 31
Pizza Today - June 2020 - Selling Merch.
Pizza Today - June 2020 - 33
Pizza Today - June 2020 - The Phoenix Rising
Pizza Today - June 2020 - 35
Pizza Today - June 2020 - Low-labor Delivery Items
Pizza Today - June 2020 - 37
Pizza Today - June 2020 - 38
Pizza Today - June 2020 - 39
Pizza Today - June 2020 - 40
Pizza Today - June 2020 - 41
Pizza Today - June 2020 - White Pies
Pizza Today - June 2020 - 43
Pizza Today - June 2020 - Pizza Lupo
Pizza Today - June 2020 - 45
Pizza Today - June 2020 - 46
Pizza Today - June 2020 - 47
Pizza Today - June 2020 - 48
Pizza Today - June 2020 - 49
Pizza Today - June 2020 - Product showcase
Pizza Today - June 2020 - 51
Pizza Today - June 2020 - Pizza Today Yellow Pages
Pizza Today - June 2020 - 53
Pizza Today - June 2020 - 54
Pizza Today - June 2020 - 55
Pizza Today - June 2020 - 56
Pizza Today - June 2020 - 57
Pizza Today - June 2020 - The Marketplace
Pizza Today - June 2020 - 59
Pizza Today - June 2020 - 60
Pizza Today - June 2020 - 61
Pizza Today - June 2020 - 62
Pizza Today - June 2020 - 63
Pizza Today - June 2020 - 64
Pizza Today - June 2020 - 65
Pizza Today - June 2020 - Expo Spotlight
Pizza Today - June 2020 - Cover3
Pizza Today - June 2020 - Cover4
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