Pizza Today - September 2020 - 34
Mountain Mike's Pizza rolled out its
widely popular heart-shaped pizza during the pandemic with a new purpose.
OPERATIONS
The Real
Deal
Limited-time offers take
on a new face
By Denise Greer
Photo Josh Keown
W
e've entered
uncharted territory in
marketing during the
COVID-19 Pandemic. Bill Vivian
at Regents Pizzeria in La Jolla,
California, has stated in a recent
Checking In With video, "it's like
throwing ideas against the wall and
seeing what sticks."
One area of marketing that has
taken an interesting turn, limited-
time offers. Many experts surmised
that traditional limited-time offers
took a hiatus when the pandemic
began. Or did they? Just as restaurants have adapted to operational
changes, LTOs have shifted to fit
the customers' changing needs.
"When the pandemic hit, we
basically had to throw out our entire
marketing calendar and start over,"
says Carol DeNembo, vice president
3 4 / P I Z Z AT O D AY. C O M / S E P T E M B E R 2 0 2 0
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http://www.PIZZATODAY.COM
Pizza Today - September 2020
Table of Contents for the Digital Edition of Pizza Today - September 2020
Pizza Today - September 2020
Commentary
Digital
Conversation
Mike’s Monthly Tip
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
Customer Data
Unemployment
Limited-time Offers
Saying “Thanks”
Calzones
Fall Preview Menu
Non-traditional Pizza Favorites
Pizza Dough Uses
Pizza & Pasta Northeast Preview
Mac’s Dough House, Louisville, KY
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - September 2020 - CT1
Pizza Today - September 2020 - CT2
Pizza Today - September 2020 - Pizza Today - September 2020
Pizza Today - September 2020 - Cover2
Pizza Today - September 2020 - Commentary
Pizza Today - September 2020 - 4
Pizza Today - September 2020 - 5
Pizza Today - September 2020 - 6
Pizza Today - September 2020 - 7
Pizza Today - September 2020 - Digital
Pizza Today - September 2020 - 9
Pizza Today - September 2020 - Conversation
Pizza Today - September 2020 - 11
Pizza Today - September 2020 - Mike’s Monthly Tip
Pizza Today - September 2020 - 13
Pizza Today - September 2020 - 14
Pizza Today - September 2020 - 15
Pizza Today - September 2020 - Building Blocks
Pizza Today - September 2020 - 17
Pizza Today - September 2020 - Tony’s Trending Recipe
Pizza Today - September 2020 - 19
Pizza Today - September 2020 - Knead to Know
Pizza Today - September 2020 - 21
Pizza Today - September 2020 - 22
Pizza Today - September 2020 - 23
Pizza Today - September 2020 - Destinations
Pizza Today - September 2020 - 25
Pizza Today - September 2020 - Customer Data
Pizza Today - September 2020 - 27
Pizza Today - September 2020 - 28
Pizza Today - September 2020 - 29
Pizza Today - September 2020 - Unemployment
Pizza Today - September 2020 - 31
Pizza Today - September 2020 - 32
Pizza Today - September 2020 - 33
Pizza Today - September 2020 - Limited-time Offers
Pizza Today - September 2020 - 34A
Pizza Today - September 2020 - 34B
Pizza Today - September 2020 - 35
Pizza Today - September 2020 - 36
Pizza Today - September 2020 - 37
Pizza Today - September 2020 - Saying “Thanks”
Pizza Today - September 2020 - 39
Pizza Today - September 2020 - Calzones
Pizza Today - September 2020 - 41
Pizza Today - September 2020 - 42
Pizza Today - September 2020 - 43
Pizza Today - September 2020 - Fall Preview Menu
Pizza Today - September 2020 - 45
Pizza Today - September 2020 - 46
Pizza Today - September 2020 - 47
Pizza Today - September 2020 - Non-traditional Pizza Favorites
Pizza Today - September 2020 - 49
Pizza Today - September 2020 - 50
Pizza Today - September 2020 - 51
Pizza Today - September 2020 - Pizza Dough Uses
Pizza Today - September 2020 - 53
Pizza Today - September 2020 - 54
Pizza Today - September 2020 - 55
Pizza Today - September 2020 - Pizza & Pasta Northeast Preview
Pizza Today - September 2020 - 57
Pizza Today - September 2020 - 58
Pizza Today - September 2020 - 59
Pizza Today - September 2020 - Mac’s Dough House, Louisville, KY
Pizza Today - September 2020 - 61
Pizza Today - September 2020 - 62
Pizza Today - September 2020 - 63
Pizza Today - September 2020 - Product Showcase
Pizza Today - September 2020 - 65
Pizza Today - September 2020 - Pizza Today Yellow Pages
Pizza Today - September 2020 - 67
Pizza Today - September 2020 - 68
Pizza Today - September 2020 - 69
Pizza Today - September 2020 - 70
Pizza Today - September 2020 - 71
Pizza Today - September 2020 - The Marketplace
Pizza Today - September 2020 - 73
Pizza Today - September 2020 - 74
Pizza Today - September 2020 - 75
Pizza Today - September 2020 - 76
Pizza Today - September 2020 - 77
Pizza Today - September 2020 - 78
Pizza Today - September 2020 - 79
Pizza Today - September 2020 - 80
Pizza Today - September 2020 - 81
Pizza Today - September 2020 - Expo Spotlight
Pizza Today - September 2020 - Cover3
Pizza Today - September 2020 - Cover4
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