CONTENTS To n y ' s Tr e n d i n g R e c i p e I P A G E 1 8 SEPTEMBER 26 Customer Data Find out how to leverage data to increase sales. By Daniel P. Smith 30 Unemployment Learn how unemployment impacts the road to recovery. By Daniel P. Smith 34 Limited-time Offers Explore how LTOs have changed during the pandemic. By Denise Greer 38 Saying "Thanks" Find ways to show your customers appreciation. By Jeremy White 40 Calzones See why this dish is now a competition at Pizza & Pasta Northeast. By Mike Bausch 44 Fall Preview Menu Be strategic when changing up your autumn menu. By Denise Greer 48 Non-traditional Pizza Favorites Explore what makes a winning non-traditional pizza. By John Gutekanst 52 Pizza Dough Uses Get ideas to take your unique dough across your menu. By Mike Bausch 56 Pizza & Pasta Northeast Preview See what new at this year's Atlantic City tradeshow and conference in October. By Pizza Today Staff 60 Mac's Dough House, Louisville, KY Go inside the Neapolitan pizzeria nestled inside a popular brewery. By Jeremy White Inside 3 8 10 12 14 16 18 20 24 64 66 72 82 Commentary Digital Conversation Mike's Monthly Tip Man on the Street Building Blocks Tony's Trending Recipe Knead to Know Destinations Product Showcase Pizza Today Yellow Pages The Marketplace Expo Spotlight 6 / P I Z Z AT O D AY. C O M / S E P T E M B E R 2 0 2 0 006_PIZ_0920_TC.indd 6 8/11/20 9:23 AMhttp://www.PIZZATODAY.COM