Pizza Today - November 2020 - 10

CONVERSATION

DAVID
GOLDY
Wild West Pizza & Grill
Lompoc, California

Concept:
My location is a former
Westside Pizza franchise
that I purchased in 2013. I
immediately changed it to
Wild West Pizza. The Western
theme fits the town as
Lompoc has a rich Western
history and our land lord was
famed cowboy actor Stuart
Whitman.
We offer dine in, takeout and
delivery. Our motto is "There's
nothing tame about us." We
are known for off the wall
wacky pizzas. Things like the
Annie Oakley, made with fried
chicken, mashed potatoes and
gravy; or The Dillinger, which
is a dill pickle pizza. Or The
Elote Mexican Street corn
pizza.
Our most popular crust is a
Deep Dish pan pizza, but we
also offer a traditional handtossed pizza or a cracker thin
and crispy pizza.

During your dining room closure, what
changes have you made to the space?

You're in the process of changing your
concept. Tell us what you are doing and why?

When the pandemic hit we obviously had to
close our dining room. I also made the decision
then that we would eliminate our lunch buffet
and salad bar once we could reopen. We have
taken this down time as an opportunity to
undergo a remodel. We started with concrete
floors and now have ceramic tile that looks
like rustic barn wood. The next step is adding a
corrugated rusted metal wainscoting and barn
wood paneling in the walls above that. Where
the salad bar once sat, we are having a 12-foot
bar built. We sell beer, wine and cocktails made
from wine-based liquors.
We are essentially dividing the dining room
in half. The back half will remain for eat in
guests, seating about 25 to 30 people. The
front half is being transformed into an oldfashioned general store. We will be selling all
sorts of Western themed novelties, T-shirts,
mugs, toys, old fashioned candy, decor and gift
items, etc.

Seventy percent of our business has always
been takeout and delivery. Not having enough
dine in space has never been an issue. We are
doing the change in order to monetize more of
our square footage.
What is your customer base and what is the
market like in your area?
We are a small bedroom community of about
40,000. We are also located next to a large Air
Force Base, Vandenberg. Tourism is also strong
here. The wine industry is thriving. Much of the
movie Sideways was filmed in the area. Most of
the pizzerias are mom and pops, although we
have some of the large chains as well.

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http://www.PIZZATODAY.COM

Pizza Today - November 2020

Table of Contents for the Digital Edition of Pizza Today - November 2020

Pizza Today - November 2020
Commentary
Digital
Conversation
Mike´s Monthly Tip
Man on the Street
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
Delivery Protocols
Winter Menus
Pizzeria Impact Study
1 COVID-19 Stories
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - November 2020 - CT1
Pizza Today - November 2020 - CT2
Pizza Today - November 2020 - Pizza Today - November 2020
Pizza Today - November 2020 - Cover2
Pizza Today - November 2020 - Commentary
Pizza Today - November 2020 - 4
Pizza Today - November 2020 - 5
Pizza Today - November 2020 - 6
Pizza Today - November 2020 - 7
Pizza Today - November 2020 - Digital
Pizza Today - November 2020 - 9
Pizza Today - November 2020 - Conversation
Pizza Today - November 2020 - 11
Pizza Today - November 2020 - Mike´s Monthly Tip
Pizza Today - November 2020 - 13
Pizza Today - November 2020 - Man on the Street
Pizza Today - November 2020 - 15
Pizza Today - November 2020 - Building Blocks
Pizza Today - November 2020 - 17
Pizza Today - November 2020 - Tony’s Trending Recipe
Pizza Today - November 2020 - 19
Pizza Today - November 2020 - Knead to Know
Pizza Today - November 2020 - 21
Pizza Today - November 2020 - 22
Pizza Today - November 2020 - 23
Pizza Today - November 2020 - Destinations
Pizza Today - November 2020 - 25
Pizza Today - November 2020 - Delivery Protocols
Pizza Today - November 2020 - 27
Pizza Today - November 2020 - 28
Pizza Today - November 2020 - 29
Pizza Today - November 2020 - Winter Menus
Pizza Today - November 2020 - 31
Pizza Today - November 2020 - 32
Pizza Today - November 2020 - 33
Pizza Today - November 2020 - Pizzeria Impact Study
Pizza Today - November 2020 - 35
Pizza Today - November 2020 - 36
Pizza Today - November 2020 - 37
Pizza Today - November 2020 - 38
Pizza Today - November 2020 - 39
Pizza Today - November 2020 - 40
Pizza Today - November 2020 - 1 COVID-19 Stories
Pizza Today - November 2020 - 42
Pizza Today - November 2020 - 43
Pizza Today - November 2020 - 44
Pizza Today - November 2020 - 45
Pizza Today - November 2020 - 46
Pizza Today - November 2020 - 47
Pizza Today - November 2020 - Product Showcase
Pizza Today - November 2020 - 49
Pizza Today - November 2020 - Pizza Today Yellow Pages
Pizza Today - November 2020 - 51
Pizza Today - November 2020 - 52
Pizza Today - November 2020 - 53
Pizza Today - November 2020 - 54
Pizza Today - November 2020 - 55
Pizza Today - November 2020 - 56
Pizza Today - November 2020 - The Marketplace
Pizza Today - November 2020 - 58
Pizza Today - November 2020 - 59
Pizza Today - November 2020 - 60
Pizza Today - November 2020 - 61
Pizza Today - November 2020 - 62
Pizza Today - November 2020 - 63
Pizza Today - November 2020 - 64
Pizza Today - November 2020 - 65
Pizza Today - November 2020 - Expo Spotlight
Pizza Today - November 2020 - Cover3
Pizza Today - November 2020 - Cover4
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