Pizza Today - December 2020 - 10

CONVERSATION

JOEY
KARVELAS
Karvelas Pizza Company
Hogansville, Lagrange &
Nenan, Georgia

Concept:
We are bringing back the
hometown pizzeria, one
downtown location at a time.
We try to feature one-of-akind delicious food, in a oneof-a-kind atmosphere: from
our music selection to our
local artists featured on our
walls; we curate an incredible
experience.
Pizza Style:
Our pizza is served one size
and without substitution or
additions. We make a straight
up classic dough, which we
age for three days. The recipe
started on Long Island and
was adjusted to our Georgia
humidity. We bake our skins
straight on a gas-fired Bakers
Pride deck.

How has Karvelas been able to weather the
COVID-19 pandemic and look to 2021?
With the pandemic, how we serve our
customers has changed completely. We had
to develop our curbside pickup in a matter of
days and we have updated as time has passed
in order to maintain the service level we want
to offer our customers. This new system,
which included using handheld technology for
payment, is now our new business model for
how we want to operate post-pandemic.
What are some the challenges that you've
encountered with opening the new location
and how have you been able to overcome
them?
With opening our new location, we knew
curbside was going to be a major facet to the
business. Our downtown building, which we
have completely renovated, sits on a square.
Logistically speaking, how cars pull in and out
was a big concern. The city of Newnan has been

wonderful, along with the DDA, in allocating
space for our business to use specifically for
curbside.
Your social is dynamite. Tell us more about
your personal communication approach?
My role in the business has changed as our
team has grown and I wanted to find ways to
stay in touch with our customers. Honestly, I
found that recording myself was much easier and
quicker than writing out lengthy captions. From
my small videos grew an idea about showing
behind the scenes moments in our 'Katching
up with Karvelas' series. As our little goofy
videos caught more and more traction with our
customers, we saw that dedicating consistent
time to consistent content was as important to
our success as hand tossing our famous dough.
Catch Karvela's on Instagram
@karvelaspizzaco.

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http://www.PIZZATODAY.COM

Pizza Today - December 2020

Table of Contents for the Digital Edition of Pizza Today - December 2020

Pizza Today - December 2020
Commentary
Online Ordering
Front of House Refresh
Buying Kitchen Equipment
2021 Menu Guide
Digital
Conversation
Mike’s Monthly Tip
Man on the Street
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - December 2020 - CT1
Pizza Today - December 2020 - CT2
Pizza Today - December 2020 - Pizza Today - December 2020
Pizza Today - December 2020 - Cover2
Pizza Today - December 2020 - Commentary
Pizza Today - December 2020 - 4
Pizza Today - December 2020 - 5
Pizza Today - December 2020 - 6
Pizza Today - December 2020 - 7
Pizza Today - December 2020 - Digital
Pizza Today - December 2020 - 9
Pizza Today - December 2020 - Conversation
Pizza Today - December 2020 - 11
Pizza Today - December 2020 - Mike’s Monthly Tip
Pizza Today - December 2020 - 13
Pizza Today - December 2020 - Man on the Street
Pizza Today - December 2020 - 15
Pizza Today - December 2020 - Building Blocks
Pizza Today - December 2020 - 17
Pizza Today - December 2020 - Tony’s Trending Recipe
Pizza Today - December 2020 - 19
Pizza Today - December 2020 - Knead to Know
Pizza Today - December 2020 - 21
Pizza Today - December 2020 - 22
Pizza Today - December 2020 - 23
Pizza Today - December 2020 - Destinations
Pizza Today - December 2020 - 25
Pizza Today - December 2020 - Online Ordering
Pizza Today - December 2020 - 27
Pizza Today - December 2020 - 28
Pizza Today - December 2020 - 29
Pizza Today - December 2020 - Front of House Refresh
Pizza Today - December 2020 - 31
Pizza Today - December 2020 - 32
Pizza Today - December 2020 - 33
Pizza Today - December 2020 - Buying Kitchen Equipment
Pizza Today - December 2020 - 35
Pizza Today - December 2020 - 36
Pizza Today - December 2020 - 37
Pizza Today - December 2020 - 2021 Menu Guide
Pizza Today - December 2020 - 39
Pizza Today - December 2020 - 40
Pizza Today - December 2020 - 41
Pizza Today - December 2020 - 42
Pizza Today - December 2020 - 43
Pizza Today - December 2020 - 44
Pizza Today - December 2020 - 45
Pizza Today - December 2020 - 46
Pizza Today - December 2020 - 47
Pizza Today - December 2020 - 48
Pizza Today - December 2020 - 49
Pizza Today - December 2020 - Product Showcase
Pizza Today - December 2020 - 51
Pizza Today - December 2020 - Pizza Today Yellow Pages
Pizza Today - December 2020 - 53
Pizza Today - December 2020 - 54
Pizza Today - December 2020 - 55
Pizza Today - December 2020 - 56
Pizza Today - December 2020 - 57
Pizza Today - December 2020 - The Marketplace
Pizza Today - December 2020 - 59
Pizza Today - December 2020 - 60
Pizza Today - December 2020 - 61
Pizza Today - December 2020 - 62
Pizza Today - December 2020 - 63
Pizza Today - December 2020 - 64
Pizza Today - December 2020 - 65
Pizza Today - December 2020 - Expo Spotlight
Pizza Today - December 2020 - Cover3
Pizza Today - December 2020 - Cover4
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