Pizza Today - December 2020 - 31

When we surveyed pizzeria operators this summer on the impact of
COVID-19, we asked if they were
making any capital improvements
while dining was limited or closed.
We received scores of responses that
front-of-house updates were a priority during the pandemic, everything
from deep cleaning and maintenance
to refreshing paint and floors (and
even complete remodels). Let's look
at five improvements to make the
most impact for the investment:
* Clean, clean, clean. Giving
the dining area a good scrub from
floor to ceiling can make a good
impression without dipping into your
updating budget. Remember to find
all of those nooks and crevices that
are often missed with packed dining
rooms day in and day out.
* Walls/Ceiling. A fresh coat of
paint is a great way to spruce up your
dining area. But before you go to the

030_PIZ_1220_OPFOH.indd 31

store and buy the paint, take a good
look at your walls. Are they drab or
discolored? Are there dings in the
wall that require plaster? Does the
color palette and art best represent
your restaurant?
If a touchup is in order, calculate
square footage of the area to get a
close estimate of how much paint
you will need. Don't forget to factor
in supplies and labor. A project can
quickly turn into thousands of dollars.
Color selection can be overwhelming. Are you satisfied with your
current color scheme? Walk into your
location with a critical view. Notice
how the room feels. If it seems dark,
lightening it up may be in order.
Evaluate your restaurant's brand.
Does the color on the walls fit your
concept? If not, it may be time to
look into a new color scheme. Paint
companies and home improvement

retailers offer apps that allow you to
digitally paint a room. Still lost on
color selection? Call in a professional
interior designer or branding expert.
Another way to freshen up dining
space is by adding focal art on the
walls. Bring the community into the
restaurant with local wall art or a
mural. Contact your local art organizations about featuring local artists.
* Flooring. If you are still curbside
and takeout only, now's a good time
to replace or restore flooring. Filthy
and fadded hardwood, cracked concrete or dirty and ripped up carpet
is a troubling red flag for customers.
Can your current flooring be
repaired or does it need replaced?
Get estimates for both. If you decide
to replace flooring, know your
options. Hardwood is timeless, and
carpet and laminate are budget
friendly options. Operators are trending away from carpet to easier-to-

11/11/20 11:50 AM


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Pizza Today - December 2020

Table of Contents for the Digital Edition of Pizza Today - December 2020

Pizza Today - December 2020
Commentary
Online Ordering
Front of House Refresh
Buying Kitchen Equipment
2021 Menu Guide
Digital
Conversation
Mike’s Monthly Tip
Man on the Street
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - December 2020 - CT1
Pizza Today - December 2020 - CT2
Pizza Today - December 2020 - Pizza Today - December 2020
Pizza Today - December 2020 - Cover2
Pizza Today - December 2020 - Commentary
Pizza Today - December 2020 - 4
Pizza Today - December 2020 - 5
Pizza Today - December 2020 - 6
Pizza Today - December 2020 - 7
Pizza Today - December 2020 - Digital
Pizza Today - December 2020 - 9
Pizza Today - December 2020 - Conversation
Pizza Today - December 2020 - 11
Pizza Today - December 2020 - Mike’s Monthly Tip
Pizza Today - December 2020 - 13
Pizza Today - December 2020 - Man on the Street
Pizza Today - December 2020 - 15
Pizza Today - December 2020 - Building Blocks
Pizza Today - December 2020 - 17
Pizza Today - December 2020 - Tony’s Trending Recipe
Pizza Today - December 2020 - 19
Pizza Today - December 2020 - Knead to Know
Pizza Today - December 2020 - 21
Pizza Today - December 2020 - 22
Pizza Today - December 2020 - 23
Pizza Today - December 2020 - Destinations
Pizza Today - December 2020 - 25
Pizza Today - December 2020 - Online Ordering
Pizza Today - December 2020 - 27
Pizza Today - December 2020 - 28
Pizza Today - December 2020 - 29
Pizza Today - December 2020 - Front of House Refresh
Pizza Today - December 2020 - 31
Pizza Today - December 2020 - 32
Pizza Today - December 2020 - 33
Pizza Today - December 2020 - Buying Kitchen Equipment
Pizza Today - December 2020 - 35
Pizza Today - December 2020 - 36
Pizza Today - December 2020 - 37
Pizza Today - December 2020 - 2021 Menu Guide
Pizza Today - December 2020 - 39
Pizza Today - December 2020 - 40
Pizza Today - December 2020 - 41
Pizza Today - December 2020 - 42
Pizza Today - December 2020 - 43
Pizza Today - December 2020 - 44
Pizza Today - December 2020 - 45
Pizza Today - December 2020 - 46
Pizza Today - December 2020 - 47
Pizza Today - December 2020 - 48
Pizza Today - December 2020 - 49
Pizza Today - December 2020 - Product Showcase
Pizza Today - December 2020 - 51
Pizza Today - December 2020 - Pizza Today Yellow Pages
Pizza Today - December 2020 - 53
Pizza Today - December 2020 - 54
Pizza Today - December 2020 - 55
Pizza Today - December 2020 - 56
Pizza Today - December 2020 - 57
Pizza Today - December 2020 - The Marketplace
Pizza Today - December 2020 - 59
Pizza Today - December 2020 - 60
Pizza Today - December 2020 - 61
Pizza Today - December 2020 - 62
Pizza Today - December 2020 - 63
Pizza Today - December 2020 - 64
Pizza Today - December 2020 - 65
Pizza Today - December 2020 - Expo Spotlight
Pizza Today - December 2020 - Cover3
Pizza Today - December 2020 - Cover4
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