Pizza Today - February 2021 - 41

N

KITCHEN

ot many businesses have such
overlapping culinary footprints
as pizzerias and sandwich places.
Both have a base of wheat followed by
cheeses, vegetables, proteins and even cold
greens. Therefore, many pizzerias like mine
were able to jump into the sandwich scene
with a splash like a fat dude off the high
dive. By researching hot sandwiches, training staff and adjusting existing infrastructure, I was able to start this new food item
in our fifth year. We then began letting
customers try the new lineup free or with
deep discounts, and we bundled with pizzas
to get customers addicted. I was all in on
this new lineup because I knew that meekness would lead to lackluster sales and a
failed plan, so I went big. But first, I needed
mentorship.

The Sandolorians
Nearly 15 years ago, I sought sandwich
help from professionals who had been in
this business for a long time. I contacted
Pizza Paul Nyland, Big Dave Ostrander
and Pat Bruno, who always offered his
sandwich support by saying stuff like, " John,
that's the stupidest sandwich I've ever heard
of... " All three of these great guys said that
to start a hot sandwich line, you must ask
yourself a few questions, because...this is
the way.
* Who would be my sandwich customers? How much would they pay?
* What hot sandwiches would appeal to
these customers?
* What was my food cost on these sandwiches?
* Which sandwich shop nearby is the
best, and what do they serve?
* How would I manipulate my operation and capital equipment to start a hot
sandwich line?
These questions are answered differently depending upon the market you live
in. I decided to make my own large round
sandwich buns and slice them horizontally
in three tiers, calling them " Boulders " (since
my shop is named Avalanche.) My motive
was that if I had to bring out a sandwich
line, I would go for GLUTTANY! Yes,
my target audience was young, ravenous
and would love to eat a sandwich that was

Specialty sandwiches can be a
much needed boost to your menu
By John Gutekanst
Photos Josh Keown

F E B R UA R Y 2 0 2 1 / P I Z Z AT O D AY. C O M / 4 1


http://www.PIZZATODAY.COM

Pizza Today - February 2021

Table of Contents for the Digital Edition of Pizza Today - February 2021

Pizza Today - February 2021
Commentary
Digital
Conversation
Mike’s Monthly Tip
Man on the Street
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
PPP Forgiveness
The Current Job Market
Ins and Outs of Expanding
Latin-inspired Pizzas
Adding Sandwiches
Pizza Expo 365
Small Market Mom & Pops
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - February 2021 - CT1
Pizza Today - February 2021 - CT2
Pizza Today - February 2021 - Pizza Today - February 2021
Pizza Today - February 2021 - Cover2
Pizza Today - February 2021 - Commentary
Pizza Today - February 2021 - 4
Pizza Today - February 2021 - 5
Pizza Today - February 2021 - 6
Pizza Today - February 2021 - 7
Pizza Today - February 2021 - Digital
Pizza Today - February 2021 - 9
Pizza Today - February 2021 - Conversation
Pizza Today - February 2021 - 11
Pizza Today - February 2021 - Mike’s Monthly Tip
Pizza Today - February 2021 - 13
Pizza Today - February 2021 - Man on the Street
Pizza Today - February 2021 - 15
Pizza Today - February 2021 - Building Blocks
Pizza Today - February 2021 - 17
Pizza Today - February 2021 - Tony’s Trending Recipe
Pizza Today - February 2021 - 19
Pizza Today - February 2021 - Knead to Know
Pizza Today - February 2021 - 21
Pizza Today - February 2021 - 22
Pizza Today - February 2021 - 23
Pizza Today - February 2021 - Destinations
Pizza Today - February 2021 - 25
Pizza Today - February 2021 - PPP Forgiveness
Pizza Today - February 2021 - 27
Pizza Today - February 2021 - 28
Pizza Today - February 2021 - 29
Pizza Today - February 2021 - The Current Job Market
Pizza Today - February 2021 - 31
Pizza Today - February 2021 - 32
Pizza Today - February 2021 - 33
Pizza Today - February 2021 - Ins and Outs of Expanding
Pizza Today - February 2021 - 35
Pizza Today - February 2021 - 36
Pizza Today - February 2021 - 37
Pizza Today - February 2021 - Latin-inspired Pizzas
Pizza Today - February 2021 - 39
Pizza Today - February 2021 - Adding Sandwiches
Pizza Today - February 2021 - 41
Pizza Today - February 2021 - 42
Pizza Today - February 2021 - 43
Pizza Today - February 2021 - Pizza Expo 365
Pizza Today - February 2021 - 45
Pizza Today - February 2021 - Small Market Mom & Pops
Pizza Today - February 2021 - 47
Pizza Today - February 2021 - 48
Pizza Today - February 2021 - 49
Pizza Today - February 2021 - Product Showcase
Pizza Today - February 2021 - 51
Pizza Today - February 2021 - Pizza Today Yellow Pages
Pizza Today - February 2021 - 53
Pizza Today - February 2021 - 54
Pizza Today - February 2021 - 55
Pizza Today - February 2021 - 56
Pizza Today - February 2021 - 57
Pizza Today - February 2021 - The Marketplace
Pizza Today - February 2021 - 59
Pizza Today - February 2021 - 60
Pizza Today - February 2021 - 61
Pizza Today - February 2021 - 62
Pizza Today - February 2021 - 63
Pizza Today - February 2021 - 64
Pizza Today - February 2021 - 65
Pizza Today - February 2021 - Expo Spotlight
Pizza Today - February 2021 - Cover3
Pizza Today - February 2021 - Cover4
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