Pizza Today - February 2021 - 49

franchise chain pizza place this fall.
Add the challenges of COVID-19
restrictions from our Governor, and
the lean winter months have become
do or die. We could depend on the
winter weekend bumps of hockey
teams, skiers and weddings. The
challenge is adjusting to the lack of
big catering orders due to COVID
restrictions. "

Jimmy Menacho / New York Pizza Co.
product side of things, we create some
clever, creative and of course delicious
dishes and pizzas. Our 28 tap lines
don't hurt either! "

What is the biggest struggle you
face as a small market mom and
pop shop?
Sara Covert: " Sourcing high-quality
food products has been our biggest
struggle. We are small and in a rural
location, so we do not have a lot of leverage to get the products that we see in the
trade magazine or sample at Pizza Expo.
We do strive to select what is the best of
the products that are readily available to
us though, and sometimes this means an
hour drive each way to pick up some of
those products.
As much as we love our customers and location, we certainly aren't
convenient for most people. A trip to
our shop is not a spur-of-the-moment
decision. If someone comes out our
way, they are coming for pizza. We

make all of our dough in-house, so we
occasionally run out. This is good for
us as we have no waste, but we also
have to turn customers away. Everyone
usually understands but we hate to tell
folks we've run out. "
Brian Wildrick: " The biggest struggle
we face is recruiting and retaining
staff. Maximizing the space we have is
difficult when there is just mom and
pop. Balancing family time and work
is a constant challenge, and in the
time of COVID, it is even more challenging to expand services and train
employees. Housing is expensive and
limited, the weather is often rainy, and
living here isn't for everyone. On the
other hand, for the right person, it can
be a wonderful adventure and opportunity to cook for a captive audience,
learn new skills, and have fun. "
Marita Klevgaard: " Our biggest
struggle is the size of our town in the
lean winter months and the arrival of a

Vicki Koch: " It's a challenge to
find staff that is willing to invest
themselves fully in our operation.
Experienced cooks want to make
their mark over in one of the resort
kitchens. Young folks only want
to make a buck while waiting for a
" real job " to come their way. People
tend to think, 'It's just Leadville',
or 'it's just pizza'. For us, the pizza
place is our whole lives. Our reputations are affected by every pizza
we serve. It seems like every time
we mess up an order, I hear about it
in the grocery store. Our challenge
is to help our staff realize the joy of
a job well done. Practicing excellence working at a pizza joint in
the middle of nowhere can provide
skills to succeed anywhere. "
Jimmy Menacho: " Our biggest
struggle being a small business is a
loaded question now with COVID.
Obviously that has been our biggest struggle yet, and I hope that
all remaining small businesses can
survive this. Aside from the pandemic, a struggle has been competing with national chains. We know
we have a superior product. We use
fresh ingredients and put a very
good recipe and product in front of
people, and we just hope they realize the difference. "
Continue to explore how these
mom and pops navigate their
businesses in small markets at
PizzaToday.com/magazines/february-2021/. We dive deeper into
being uniquely mom and pop, marketing, business goals and obstacles
to achieving them. n
J U N E 2 0 1 7 / P I Z Z AT O D AY. C O M / 4 9


http://www.PizzaToday.com/magazines/february-2021/ http://www.PizzaToday.com/magazines/february-2021/

Pizza Today - February 2021

Table of Contents for the Digital Edition of Pizza Today - February 2021

Pizza Today - February 2021
Commentary
Digital
Conversation
Mike’s Monthly Tip
Man on the Street
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
PPP Forgiveness
The Current Job Market
Ins and Outs of Expanding
Latin-inspired Pizzas
Adding Sandwiches
Pizza Expo 365
Small Market Mom & Pops
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - February 2021 - CT1
Pizza Today - February 2021 - CT2
Pizza Today - February 2021 - Pizza Today - February 2021
Pizza Today - February 2021 - Cover2
Pizza Today - February 2021 - Commentary
Pizza Today - February 2021 - 4
Pizza Today - February 2021 - 5
Pizza Today - February 2021 - 6
Pizza Today - February 2021 - 7
Pizza Today - February 2021 - Digital
Pizza Today - February 2021 - 9
Pizza Today - February 2021 - Conversation
Pizza Today - February 2021 - 11
Pizza Today - February 2021 - Mike’s Monthly Tip
Pizza Today - February 2021 - 13
Pizza Today - February 2021 - Man on the Street
Pizza Today - February 2021 - 15
Pizza Today - February 2021 - Building Blocks
Pizza Today - February 2021 - 17
Pizza Today - February 2021 - Tony’s Trending Recipe
Pizza Today - February 2021 - 19
Pizza Today - February 2021 - Knead to Know
Pizza Today - February 2021 - 21
Pizza Today - February 2021 - 22
Pizza Today - February 2021 - 23
Pizza Today - February 2021 - Destinations
Pizza Today - February 2021 - 25
Pizza Today - February 2021 - PPP Forgiveness
Pizza Today - February 2021 - 27
Pizza Today - February 2021 - 28
Pizza Today - February 2021 - 29
Pizza Today - February 2021 - The Current Job Market
Pizza Today - February 2021 - 31
Pizza Today - February 2021 - 32
Pizza Today - February 2021 - 33
Pizza Today - February 2021 - Ins and Outs of Expanding
Pizza Today - February 2021 - 35
Pizza Today - February 2021 - 36
Pizza Today - February 2021 - 37
Pizza Today - February 2021 - Latin-inspired Pizzas
Pizza Today - February 2021 - 39
Pizza Today - February 2021 - Adding Sandwiches
Pizza Today - February 2021 - 41
Pizza Today - February 2021 - 42
Pizza Today - February 2021 - 43
Pizza Today - February 2021 - Pizza Expo 365
Pizza Today - February 2021 - 45
Pizza Today - February 2021 - Small Market Mom & Pops
Pizza Today - February 2021 - 47
Pizza Today - February 2021 - 48
Pizza Today - February 2021 - 49
Pizza Today - February 2021 - Product Showcase
Pizza Today - February 2021 - 51
Pizza Today - February 2021 - Pizza Today Yellow Pages
Pizza Today - February 2021 - 53
Pizza Today - February 2021 - 54
Pizza Today - February 2021 - 55
Pizza Today - February 2021 - 56
Pizza Today - February 2021 - 57
Pizza Today - February 2021 - The Marketplace
Pizza Today - February 2021 - 59
Pizza Today - February 2021 - 60
Pizza Today - February 2021 - 61
Pizza Today - February 2021 - 62
Pizza Today - February 2021 - 63
Pizza Today - February 2021 - 64
Pizza Today - February 2021 - 65
Pizza Today - February 2021 - Expo Spotlight
Pizza Today - February 2021 - Cover3
Pizza Today - February 2021 - Cover4
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