Pizza Today - March 2021 - 59
give you the power to get personal with
your customers. Use it. It's time to leverage that data in e-mail, text, direct mail,
in store and on delivery/carryout communications. " Current resident, " " Dear
Sir or Madam " or " Customer Number
X " fall flat when you are trying to build a
relationship with your guests.
* PUSH NOTIFICATIONS OUTPACES SMS. Though these are very
different concepts, they both allow
pizzerias to deliver messages directly
to customers' devices. Push notification
drive the customer to instantly engage,
while SMS is a direct 160-character
text message delivered and opened in
seconds. Krueger says Farrelli's relies on
SMS for more specific annual birthday
and anniversary messages. " We're going
to rely more on the push notifications
feature of the app, " he says. " For us, we
like the push notification more and
essentially it accomplishes the same
thing. And for us, it's built into the cost
of the loyalty program. "
technology, Krueger advises evaluating them
through your brand filter. " The bigger question is how do you utilize that to enhance
your experience to be relevant in some way
to your brand? You just really need to know
who you are as a brand. If these things fit,
that is where the opportunity is. "
These marketing trends are only a drop
in the bucket of what's available to help
you market your restaurant. It can seem
cumbersome to review everything available.
Krueger offers some tips for looking at
marketing trends. " The reality is the
opportunities are endless, whether it be
social media, new social media things
popping up, new technologies popping up, "
he says. " You just have to be able to have
that filter to say there are going to be new
things coming out all of the time, that does
not mean we should do them. We should
only do those if they fit with our brand. " n
DENISE GREER is the Executive Editor
at Pizza Today.
* CAUSE MARKETING. Community outreach and fundraising is at
the fabric of pizzerias. It's an area that
pizzerias received a return during COVID-19. Communities supported their
local pizzerias as they have supported
their communities in the past. Cause
marketing will continue to thrive. " The
pivot to virtual events and fundraisers,
due to accessibility, has created new
opportunities for our fundraising
program to support local communities, "
Levy says.
* MARKETING TECH ON THE
HORIZON. There are a number of
hot technologies to watch this year.
Augmented reality (AR) and chatbots
are here. AR has caught fire with the
retail market with the ability to " try
on " anything while shopping online. In
restaurants, menus are being reimagined
as 3D views.
Chatbots are being deployed on restaurant websites, apps and social
accounts right now. Chatbots are facilitating online ordering.
When it comes to advancing marketing
M A R C H 2 0 2 1 / P I Z Z AT O D AY. C O M / 5 9
056_PIZ_0321_FTtrends.indd 59
2/10/21 1:43 PM
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Pizza Today - March 2021
Table of Contents for the Digital Edition of Pizza Today - March 2021
Pizza Today - March 2021
Commentary
Digital
Conversation
Mike’s Monthly Tip
Man on the Street
Building Blocks
Tony’s Trending Recipe
Knead to Know
Destinations
Marketing Budgets
Goefencing
The New Social Media
Up Your Website Tra c
Specialty Cheeses
Mushrooms on the Menu
Vegan Pastas
Kitchen Injuries
Million-Dollar Portion Control Mistake
2021 Marketing Trends
A Community Roundtable
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - March 2021 - CT1
Pizza Today - March 2021 - CT2
Pizza Today - March 2021 - Pizza Today - March 2021
Pizza Today - March 2021 - Cover2
Pizza Today - March 2021 - Commentary
Pizza Today - March 2021 - 4
Pizza Today - March 2021 - 5
Pizza Today - March 2021 - 6
Pizza Today - March 2021 - 7
Pizza Today - March 2021 - Digital
Pizza Today - March 2021 - 9
Pizza Today - March 2021 - Conversation
Pizza Today - March 2021 - 11
Pizza Today - March 2021 - Mike’s Monthly Tip
Pizza Today - March 2021 - 13
Pizza Today - March 2021 - Man on the Street
Pizza Today - March 2021 - 15
Pizza Today - March 2021 - Building Blocks
Pizza Today - March 2021 - 17
Pizza Today - March 2021 - Tony’s Trending Recipe
Pizza Today - March 2021 - 19
Pizza Today - March 2021 - Knead to Know
Pizza Today - March 2021 - 21
Pizza Today - March 2021 - 22
Pizza Today - March 2021 - 23
Pizza Today - March 2021 - Destinations
Pizza Today - March 2021 - 25
Pizza Today - March 2021 - Marketing Budgets
Pizza Today - March 2021 - 27
Pizza Today - March 2021 - 28
Pizza Today - March 2021 - 29
Pizza Today - March 2021 - Goefencing
Pizza Today - March 2021 - 31
Pizza Today - March 2021 - 32
Pizza Today - March 2021 - 33
Pizza Today - March 2021 - The New Social Media
Pizza Today - March 2021 - 34A
Pizza Today - March 2021 - 34B
Pizza Today - March 2021 - 35
Pizza Today - March 2021 - 36
Pizza Today - March 2021 - 37
Pizza Today - March 2021 - 38
Pizza Today - March 2021 - 39
Pizza Today - March 2021 - Up Your Website Tra c
Pizza Today - March 2021 - 41
Pizza Today - March 2021 - Specialty Cheeses
Pizza Today - March 2021 - 43
Pizza Today - March 2021 - 44
Pizza Today - March 2021 - 45
Pizza Today - March 2021 - Mushrooms on the Menu
Pizza Today - March 2021 - 47
Pizza Today - March 2021 - Vegan Pastas
Pizza Today - March 2021 - 49
Pizza Today - March 2021 - Kitchen Injuries
Pizza Today - March 2021 - PEC1
Pizza Today - March 2021 - PE2
Pizza Today - March 2021 - PE3
Pizza Today - March 2021 - PE4
Pizza Today - March 2021 - PE5
Pizza Today - March 2021 - PE6
Pizza Today - March 2021 - PE7
Pizza Today - March 2021 - PE8
Pizza Today - March 2021 - PE9
Pizza Today - March 2021 - PE10
Pizza Today - March 2021 - PE11
Pizza Today - March 2021 - PE12
Pizza Today - March 2021 - PE13
Pizza Today - March 2021 - PE14
Pizza Today - March 2021 - PE15
Pizza Today - March 2021 - PE16
Pizza Today - March 2021 - 51
Pizza Today - March 2021 - Million-Dollar Portion Control Mistake
Pizza Today - March 2021 - 53
Pizza Today - March 2021 - 54
Pizza Today - March 2021 - 55
Pizza Today - March 2021 - 2021 Marketing Trends
Pizza Today - March 2021 - 57
Pizza Today - March 2021 - 58
Pizza Today - March 2021 - 59
Pizza Today - March 2021 - A Community Roundtable
Pizza Today - March 2021 - 61
Pizza Today - March 2021 - 62
Pizza Today - March 2021 - 63
Pizza Today - March 2021 - Product Showcase
Pizza Today - March 2021 - 65
Pizza Today - March 2021 - Pizza Today Yellow Pages
Pizza Today - March 2021 - 67
Pizza Today - March 2021 - 68
Pizza Today - March 2021 - 69
Pizza Today - March 2021 - 70
Pizza Today - March 2021 - 71
Pizza Today - March 2021 - 72
Pizza Today - March 2021 - The Marketplace
Pizza Today - March 2021 - 74
Pizza Today - March 2021 - 75
Pizza Today - March 2021 - 76
Pizza Today - March 2021 - 77
Pizza Today - March 2021 - 78
Pizza Today - March 2021 - 79
Pizza Today - March 2021 - 80
Pizza Today - March 2021 - 81
Pizza Today - March 2021 - Expo Spotlight
Pizza Today - March 2021 - Cover3
Pizza Today - March 2021 - Cover4
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