CONTENTS Re v e n g e o f t h e Cu r d s I PAGE 42 MARCH 26 Marketing Budgets Learn effective ways to plan for your marketing spend. By Daniel P. Smith 30 Goefencing Get geofencing advertising basics and learn how to use it. By Rachel Hartman 34 The New Social Media Get the skinny on what's happening on social media. By Daniel P. Smith 40 Up Your Website Traffic Discover how to increase the visits to your website. By Denise Greer 42 Specialty Cheeses Explore how to use specialty cheeses on your menu. By John Gutekanst 46 Mushrooms on the Menu Discover mushroom varieties and how to use them. By Mike Bausch 48 Vegan Pastas Learn just how easy it is to add delicious plant-based pasta dishes to the menu. By Scott Sandler 50 Kitchen Injuries Find ways to prevent c ommon kitchen injuries. By Nora Caley 52 Million-Dollar Portion Control Mistake Learn how to avoid costly portion control mistakes. By Dan Collier 56 2021 Marketing Trends Take a look at the latest marketing trends and how they relate to pizzerias. By Denise Greer Inside 3 8 10 12 14 16 18 20 24 64 66 73 82 Commentary Digital Conversation Mike's Monthly Tip Man on the Street Building Blocks Tony's Trending Recipe Knead to Know Destinations Product Showcase Pizza Today Yellow Pages The Marketplace Expo Spotlight 60 A Community Roundtable We sit down with a handful of operators nationwide to discuss Pizza Expo 365, the show itself and COVID-19. By Jeremy White PHOTO BY JOSH KEOWN 6 / P I Z Z AT O D AY. C O M / M A R C H 2 0 2 1 006_PIZ_0321_TC.indd 6 2/10/21 12:03 PMhttp://www.PIZZATODAY.COM