Pizza Today Expo - 2020 - 27

Seminars - Wednesday, April 1
Menu Pricing
Room N115-116
Speaker: Michael Shepherd

Panel Discussion: Acting Like a Brand Manager
Room N115-116
Speaker: Christal Spata

Do you blindly set prices based on the competition? If so, you're in
trouble. Let former operator-turned-consultant Michael Shepherd
walk you through the process of determining how to correctly price
each and every item on your menu.

Your pizzeria has a brand identity all its own. And every move you
make as the owner should further cultivate and reinforce that brand.
In this lively panel discussion, we address what it means to build and
maintain a brand.

Panel Discussion: From Mobile to Brick & Mortar
Room N111-112
Speakers: Adam Sweet, Derek Sanchez,
and Jeremy White

Panel Discussion: Women in Pizza
Room N119-120
Speaker: Denise Greer (mod), Rachel Cope, Nicole
Bean, and Gwen Page

Sometimes the cost of entry into a brick-and-mortar just seems too
high and a would-be pizzaiolo starts off with a mobile unit and focuses on steady growth. When a certain point is reached, it's time to go
all in by opening a store. How do you know when you're ready? Pizza
Today Editor-in-Chief, Jeremy White, will moderate this discussion
that includes personalities who have successfully gone from mobile
to mortar.

The pizza industry hasn't been a good ol' boys club for some time
now. With each passing year, more and more women enter the ranks
of pizza professionals. Pizza Today Executive Editor, Denise Greer, sits
down with a handful of women who are helping shape today's pizza
game.

What Your Pizza Box Says About Your Business
Room N119-120
Speaker: Scott Wiener
Your pizza box can be one of your best marketing vehicles. In fact, for
delivery customers it may be the only memorable point of contact
they have with your business. What should your pizza box say and not
say ... What does it say about your business?

3:30 - 5:00 PM
Pizza Crust Boot Camp Part II (Repeated)
Room N109
Speakers: Bill Weekley and Tom Santos

Pizza History
Room N110
Speaker: Anthony Falco
Pizza is the world's most popular food, It's the most photographed
on Social Media - and its popularity is only growing. Join Anthony
Falco as he deep dives into the history of how this Southern Italian
regional dish came to conquer the world. From an Italian diaspora
immigrant food staple made for and by Italians, in New Haven, New
York, Sao Paulo, and Buenos Aires, to a universal food that has
transcended its ethnic roots, we will deep dive into the origin story
of Pizza.

No matter the style, if you don't have a good crust for your pizza, you
don't have a quality, great-tasting pizza. Pizza Crust Boot Camp is for
all pizza makers. It is designed to teach attendees how to improve
pizza-crust production techniques, how to troubleshoot dough problems and how to find ways to cut costs while achieving higher quality.

4:00 - 5:00 PM
Celebrating Milestones
Room N101-102
Speaker: Scott Anthony
Whether it's your first anniversary or your 50th, there are many
milestones along your business' path that are worth celebrating.
Scott Anthony will walk you through how to get the word out and how
to celebrate when you've hit a big mark.

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Pizza Today Expo - 2020

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