District Administration - January 2009 - (Page 69)

District Web Site Essentials BY LAURA R. BONA OST PEOPLE USE THE Internet as a source of instant information and go online with a specific purpose in mind. Visitors to school district Web sites are no exception. Your district site should aim to be a welcoming, well-organized and engaging destination for parents, students, faculty and the community-at-large––a helpful place to find all manner of soughtafter information. “For school districts, a Web site is an integral component to growing a forward-thinking, quality learning environment. By planting the seed to develop a meaningful Web presence, those in education––at the district, school and classroom level––can positively impact and inspire students, parents, faculty and the entire community,” says Rob Lamy, chief executive officer of SchoolWorld. www.DistrictAdministration.com These fundamental elements and approaches equal a more rewarding online experience for your audience. sistent treatment of text, images and links on the majority of a site’s pages. In terms of site infrastructure, it is an excellent idea to use configurable, scalable page templates that can quickly accommodate future content growth (both text and graphics) and to make future site redesigns as painless as possible. Intuitive and sensible navigation throughout a site is a key element for efficiency and effectiveness. Navigation tabs—be they in bars across the bottom or top of the pages, or in left- or right-side boxes—must be clearly named. Acronyms and abbreviations that have internal meaning should be avoided as nav link labels, as they often make no sense to visitors. Too many choices will overwhelm, and unnecessary redundancy will confuse. Consistent, easy-to-understand January 2009 69 M Here is our perspective on important basic elements and approaches for an effective, efficient district Web site, in the areas of design, navigation, usability, content and interactivity. e guidance is based largely on the best practices we’ve identified in conducting our monthly district site evaluations for the column “How Well Does is Web Site Work?” Design and Navigation Consistency and clarity are critical to a Web site’s look and feel. Beyond portraying the distinct character and uniqueness of a school district, the site design should be well-organized, uncluttered and appealing to the widest audience. A visitor’s experience should be enhanced by continuity in layout, so that he or she will know what to expect. is can be achieved via a con- http://www.DistrictAdministration.com

Table of Contents for the Digital Edition of District Administration - January 2009

District Administration - January 2009
Contents
Editor’s Letter
Letters
News Update
Security
Facilities & Construction
Administrator Profile
District Profile
Conversations
Leadership Books
Research Center
District Web Site Essentials
The Second Annual X-Factor Student Achievement Grant
Social Studies for the 21st Century
Tech Disruptions
Professional Opinion
New Products
Product Focus
Understanding the Times

District Administration - January 2009

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