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/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 10 CONTENTS
UniversityBusiness February 2007 COVER STORY 38 Flu Pandemic Prep BY RON
SCHACHTER A solid action plan is the best preventive medicine as colleges
and universities brace for the possibility of a deadly flu pandemic. F E
AT U R E S 46 Advancing the Brand BY ROBERT A. SEVIER 57 60 Groundbreaking
Ideas BY R. DON HENSLEY AND PATRICK CALHOUN University marketing pros give
tips on how to build a successful brand strategy. Texas community colleges
revise master plans to carve their niche in a highly competitive market. 52
The Picture’s Getting Clearer BY JOSEPH C. PANETTIERI Gotta Get a Message
to You BY JEAN MARIE ANGELO How to make the right buying decisions for
high-ticket presentation equipment. New technology is pushing emergency
text messages to cell phones and PDAs. What’s next?
universitybusiness.com February 2007 | 3 TOC02.indd TOC02.indd 3 1/22/07
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http://universitybusiness.com
Table of Contents for the Digital Edition of University Business - February 2007