University Business - February 2007 - (Page 72)
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Admissions Archive: A Symbolic Acceptance Letter An admissions director
compares his college acceptance letter to what students receive today. By
Christopher W. Tremblay L I T T L E DID I KNOW THAT, when I received my
acceptance letter from Western Michigan University on October 21, 1989, as
a 17-year-old, there would be more to this letter than just my welcome into
college. I am probably among few people worldwide who has kept his college
acceptance letter for 17 years or more. I kept it because at the time it
was representing a rite of passage for me as a first-generation college
student. Also, it was my first college acceptance. However, this story
isn’t just about still having the letter. It’s about what it means
now. You see, it was signed by Stanley E. Henderson, director of
Admissions at WMU at that time. Henderson is now my boss, the vice
chancellor of enrollment management and student life at the University of
Michigan–Dearborn, where I serve as the director of admissions and
orientation. In other words, my name is now going out in the same fashion
as Henderson’s letter did back in 1989. I often wonder, who is the
student I am accepting who may become my colleague in the future? His
name, title, and signature meant little to me 17 years ago. It was merely
my ticket into college. Today, I’m proud to still have that letter; it
symbolizes my beginning connection to this field of college admissions
that is now my professional career. 1989 vs. 2006 As I reread the letter,
I note some major differences in how Mr. Henderson communicated to an
admitted student compared to how we do it in 2006. First, mine wasn’t
even personalized. It began with “Western. You belong here.” In
Christopher W. Tremblay I often wonder, who is the student I am accepting
who may become my colleague in the future? fact, it wasn’t even dated!
It was basically a photocopied form letter. Of course, back then, did I
care? Probably not. Today, I’d be mortified if we sent a letter like
that out. Second, the congratulations message doesn’t appear until the
fourth line of the letter. Today’s students wouldn’t even read that
far to know they had been accepted. And, the photocopied letterhead logo
doesn’t match the university logo on the window envelope. In our world
of marketing and brand management, it would be suicide to send out such
correspondence! While being a form letter, it does communicate a
friendliness and emphasis on me. For example, it contains phrases like,
“our invitation for you to become a part of the Western family,”
“You are what we are all about,” and “We are proud to welcome you to
our community and look forward to the contributions you will make to your
university.” And, of course, it ends with my favorite way that Henderson
always signed his letters, “Yours for Western.” Not many people have
the chance to know a director of admissions. Those who do have probably
appealed an admission decision, worked in an Admissions office, or had a
neighbor with the title. Students tend to just see their own names on the
endless letters from an Admissions office. I’m grateful that my director
of admissions became more than a name on a sheet of copy paper. He became
my mentor in this field. I offer this article as a salute to the man who,
as his letter to me said, belongs here. You’re right, Mr. Henderson, I
do belong in admissions! Christopher W. Tremblay is director of admissions
and orientation at the University of Michigan– Dearborn. 72 | February
2007 www.universitybusiness.com EndNt207.indd 72 1/22/07 10:46:00 AM Warning : Unknown : The session id contains invalid characters, valid
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http://www.universitybusiness.com
Table of Contents for the Digital Edition of University Business - February 2007
Contents
College Index
Company Index
Advisory Board
Editor's Note
Stats Watch
Sense of Place
Viewpoint
Admissions
On The Hill
Future Shock
Facilities Focus
Independent Outlook
Flu Pandemic Prep
Advancing the Brand
The Picture’s Getting Clearer
Groundbreaking Ideas
Gotta Get a Message to You
Internet Technology
What's New
calendar of Events
Direct Connect
End Note
University Business - February 2007
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