University Business - February 2010 - (Page 6)

EDITOR’S NOTE Get Ready For EduComm 2010 M ark your calendar for educoMM 2010, which returns to las Vegas, June 7-9. This year’s conference promises to be more informative, more cutting edge, and more value-packed than ever. We asked members of The educomm Institute (www to help us plan the 2010 conference program and they delivered. as a result, this year more than ever, the program features the topics and speakers that you told decisions and focus your efforts on what works in higher eduus you want to see. along with returning tracks on classroom cation and for your institution. Technology, facilities and System Support, and Social Media • How My Website Learned to Stop Worrying and and Web Innovation, we’ve added a new track called Market- Love the Cloud. In today’s economic climate, colleges and ing your Institution with digital Media to help you realize the universities need to do more with fewer resources. unfortupower and advantages of using new technately, the demands of students, facnologies in your recruitment and retenulty and staff have not diminished. tion efforts. What’s a web developer to do? look EduComm features the Here’s a sneak peak at some of the sesto the cloud! This session will examtopics and speakers you sions on the program: ine services that can be migrated to • Captioning Beyond Compliance: told us you want to see. the cloud for considerable cost savMaking Your Media Meaningful. capings, and provide better up-time, relitioning is typically done to meet accesability and features for end users. sibility requirements, but the value extends far beyond just • Education and Virtualization: Simplicity, Security and supporting deaf students. With the expanding use of video for Mobility. The University of Arizona’s residence life deinstruction and communications, captioning your youTube, partment manages 22 dormitories housing more than 6,000 iTunes and recorded lectures will make the content more us- students. The department’s IT group turned to virtualization able. learn the value of captioning media, the processes of au- and thin clients to replace Pcs for its staff—from those who tomating the captioning workflow, and the uses with different conduct training and register students during peak orientaportals like iTunes, youTube, Google Video, and others. tion days to hall directors who access sensitive student data, to • Down the Rabbit Hole: Using Alternate Reality Games accountants and customer service representatives, and to the for Education and Training. alternate reality Games (arGs) department director who communicates with other campus present a new form of immersive experiential learning. regard- departments. find out how residence life eliminated Pc purless of the topic being taught, participants in arGs engage in chasing cycles, slashed IT support and maintenance time, and an active, creative way with the game’s mechanics while also created a secure, simple and mobile computing environment exploring collaboration mechanics, technology, and the attrac- exceeding compliance and sustainability requirements. tion of a compelling story. you will learn not only how arGs you can see more of what’s on tap at the educomm webcan be used for education, but you’ll also experience one. site, where you can also register now for early bird discounts. • Measure Twice, Cut Once. So many marketing and commu- check it out at nication channels, so little time and money. With tight budgets and an ever increasing portfolio of new electronic tools, measurement isn’t optional anymore, but goes far beyond the creation of a Google analytics account. find out how to create and implement a measurement strategy that will inform your Write to Tim Goral at 6 | February 2010

Table of Contents for the Digital Edition of University Business - February 2010

University Business - February 2010
Editor’s Note
Behind the News
Internet Technology
Independent Outlook
Universities Go to School
Leveraging Technology to Increase Enrollment, Capacity, and Revenues
Meet Me Online
College Index
Company Index
Advisory Board
What’s New
End Note

University Business - February 2010