University Business - April 2011 - (Page 47)

T All Things Transfer By Kristen Domonell ransfer used To be whaT happened when sTudenTs realized too late that they picked a college or university that wasn’t right for them. It wasn’t until recently that the valuable market of transfer students has started being studied and really tapped into. “for a while, transfers were kind of looked at as extra,” says bonita C. Jacobs, executive director of The national Institute for the study of Transfer students at the University of North Texas. admissions offices began realizing they’d be left behind if they didn’t start recruiting transfers. how common has transfer become? results from a 2009 survey of 800 freshmen by wiseChoice, an online college search service, reveal that 35 percent had thought about transferring. If this survey is representative of the approximately 2 million students who embark on a college degree each year, admissions offices potentially have 700,000 transfers to reach for recruiting. here’s how admissions and enrollment departments have shifted their focus to meet the demands of this growing educational niche in the last decade: How institutions are evolving to meet the needs of a growing market Ten years ago, when Jacobs was working as the vice president for student affairs in charge of enrollment management at unT—which is currently fourth in the nation for its number of transfers—little was known about this unique population. “I went to the literature to try to find out about transfers and there was almost nothing,” Jacobs says. “I thought, ‘I’ll go to a conference.’ There were none.” so she started an organization to solve this problem. The response was astounding—the first conference had representatives from 39 states and Canada. originally, the institute focused on service-providing, advising, and orientation. now, it looks at “all things transfer,” as Jacobs puts it, including state policy, up-to-date transfer research, admissions, and articulation agreements. This information is increasingly important for students and institutions, as the economy has forced many students to rethink taking the traditional route toward obtaining a degree and instead to opt for attending a community college or state university before making the move to a more expensive institution. “for so long, transfer was something that happened that was not necessarily planned for on either the two-year or four-year campus, or even by the student,” says George niebling, assistant director of the unT transfer institute. The result was what niebling and his colleagues have coined “accidental transfers.” The focus now is on helping students “look at transfer as a holistic experience, moving through an intentional process,” he says. April 2011 | 47 Transfer is a new topic of study.

Table of Contents for the Digital Edition of University Business - April 2011

University Business - April 2011
Editor’s Note
College Index
Company Index
Advisory Board
Behind the News
Sense of Place
Financial Aid
Models of Efficiency
Shrinking the Desktop
All Things Transfer
Sudden Impact
Internet Technology
What’s New
End Note

University Business - April 2011