University Business - April 2012 - (Page 2)

universityBusiness Con ten ts apr il 2012 Cover Story online only Articles • nEw: “The Cloud’s Silver Lining for improving Admissions officers’ Workflow,” by bob burke and art Mahoney. Engaging with prospective students is the key to success on both sides of the college application. That’s where having the right workflow technology can free up admissions officers and allow them to focus on interacting with students. • nEw: “College Viewbooks: Alive and Kicking,” by ann oleson. while the digital and electronic channels for reaching students have increased, viewbooks aren’t dead. a marketing professional with 15 years of higher experience shares her tips for creating an effective paper viewbook in the digital age. • nEw: “Future Trends in higher Education Board governance,” by walter G. desocio. an unprecedented and powerful confluence of political, economic, public policy, regulatory, technological, and consumer choice forces will drastically reshape the landscape of higher education governance in coming years. These forces will cause a huge shift in governance and accountability for american college and universities. board members will need additional skills and competencies for leading their institutions through the more treacherous terrain of a new governance world. 28 Models of Efficiency Spring 2012 honorEES ProfilEs by ThoMas w. durso, Marcia layTon TurnEr, and ann McclurE Record numbers respond to efficiency challenge. F e at u r e S 42 Guns on campus by TiM Goral In the five years since the Virginia Tech tragedy, the debate over allowing concealed weapons on campus rages on. 45 caMPus financE • Tuition Trends • 403(b) Audits: Lessons Learned • e-Procurement: From Buy-in to Buying 2 | April 2012

Table of Contents for the Digital Edition of University Business - April 2012

University Business - April 2012
Editor’s Note
College Index
Ad Index
Behind the News
Financial Aid
Independent Outlook
Models of Efficiency
Guns on Campus
Campus Finance
Internet Technology
End Note

University Business - April 2012