University Business - May 2008 - (Page Cover1)

MAY 2008 UniversityBusiness SOLUTIONS FOR HIGHER E D U C AT I O N M A N AG E M E N T U To sell or not to sell: Framing the debate around profiting from institutional assets. 44 Art Appreciation Ho How to increase the effectiveness of your eff marketing spend. 57 ma HUMAN RESOURCES MA MARKETING: THE BIG QU QUESTIONS ANSWERED DIRECTORS SPEAK OUT On benefits, dwindling resources, compensation, leadership, and more. 50 EDUCOMM ‘08 The top 5 reasons the fifth annual EduComm conference is your best bet for June. 60

Table of Contents for the Digital Edition of University Business - May 2008

University Business - May 2008
College Index
Company Index
Advisory Board
Editor's Note
Stats Watch
People Watch
Sense of Place
Money Matters
Financial Aid
Human Resources
Community Colleges
Art Appreciation
HR Directors Speak Out
Marketing: The Big Questions Answered
Top 5 Reasons You Should Attend EduComm 2008
What's New
Calendar of Events
End Note

University Business - May 2008