University Business - July 2006 - (Page 41)

MONEY M AT T E R S Building a Financial Fundraising Case A successful fundraising plan involves sharing data, tying donors' values to the cause, and then careful stewardship of funds. By Kathy Kurz and Jim Scannell I T 'S NOT UNCOMMON FOR A long enough to put together a full financial capital campaign or annual fund drive aid award for their family's consideration. to focus on scholarships or need-based The most sophisticated IHEs go be- grants. Here's how financial aid officers yond simply sharing yield data to building can help advancement staff make their predictive models that demonstrate how fundraising case and avoid pitfalls in es- an additional $1,000 in scholarship or tablishing endowed scholarship programs. grant funding targeted to sub-populations can impact the composition of the class. 1. SHARE THE NUMBERS

Table of Contents for the Digital Edition of University Business - July 2006

College Index
Advisory Board
Company Index
Editor's Note
People Watch
Sense of Place
Stats Watcch
Human Resources
Future Shock
Money Matters
Community Colleges
Diamond in the Mudd
Higher Ed at the Crossroads
Property Values
The President Next Door
Good Medicine
The Outs (and Ins) of Facility Management
Business Technology
What's New
Calendar of Events
Direct Connect
End Note

University Business - July 2006