University Business - September 2008 - (Page 32)

Development Directors How four campus leaders are helping to foster giving, from developing strong donor relations to encouraging alumni involvement MEET THE PARTICIPANTS ELIZABETH DUNN senior associate vice chancellor of university development at The University of North Carolina at Chapel Hill The university recently completed its eightyear Carolina First campaign, having raised $2.38 billion. Dunn has also worked in development at The University of Texas at Austin. RELATIONSHIPS ARE ESSENTIAL TO A development officer, whether they involve reaching out to prospective donors, landing a major gift, or encouraging alumni to financially aid their alma mater. In this virtual roundtable discussion, four officers shared with University Business their thoughts on how technological advances and attitudes toward giving are impacting their field. Q: How is your department responding to the budget crunch and rising competition for charitable giving? Elizabeth Power Robison: The advancement division at Whittier operated with an extremely modest budget for many years, and in turn alumni giving was very flat. As we ramp up our fundraising efforts, an investment has been made to add staff and operating funds. This year we received a 20 percent increase to our budget and have been able to increase overall giving to the college by 70 percent. Shea McGrew: Our budget is $4 million and growing. We’re a public university in a state that’s struggling economically, so it is imperative that we have a sustained development effort. The competition for gift dollars will only continue to intensify. We are building a development operation that is up to the quality and ambitions of the university. Joseph Kender Jr.: If an institution is progressive, while budgets might be tightening elsewhere, development does not see this crunch. It’s seen as a revenue-producing investment. We can justify our budget by pointing to a proven return on investment, which means spending somewhere around 10 to 12 cents on the dollar raised. Tightening of charitable giving is simply something we are not seeing. Elizabeth Dunn: We have had a number of record-breaking fundraising years, including the $2.38 billion Carolina First campaign and a $300-plus million cash year in the 2008 fiscal year, the largest in the university’s history. An investment in development is the best investment that the university can make: for every dollar in the development budget, fundraisers return nearly $10 back to Carolina. This success has kept our budget stable, but we are always making the case for additional resources and support. Q: How does technology help you make the case for giving? Kender: We look at technology not only as a communications tool but also as part of a broader engagement strategy. For example, if we have a speaker at Lehigh, we like to put the speech online so those who cannot be here can feel just as engaged. The better job we can do in making Lehigh relevant in our alumni’s lives, the more engaged they will be. The more engaged they are, the more philanthropic they will be. JOSEPH KENDER JR. vice president of advancement at Lehigh University (Pa.) Previously at Georgetown University (D.C.), Kender managed a $1 billion campaign and helped Georgetown to achieve a nearly 300 percent growth rate in annual cash receipts. He has also been vice president for development/alumni relations at Saint Joseph’s University (Pa.). Kender’s career began at Lehigh. SHEA MCGREW vice president for advancement at Michigan Technological University and president of the Michigan Tech Fund McGrew is leading the university’s current capital campaign in its quiet phase, with a working goal of $225 million and gifts and pledges to date of $75 million. At Capital University (Ohio), McGrew led preparations for a $65 million campaign, and at the University of Cincinnati, he was part of a $300 million campaign. ELIZABETH POWER ROBISON vice president for advancement at Whittier College (Calif.) She previously served as vice president for advancement at Keck Graduate Institute (Calif.). She received a 2002 Award of Distinction from the Council for the Advancement and Support of Education for her work with alumni volunteers at Occidental College (Calif.). She has also worked in development at Mount Holyoke College (Mass.), Scripps College (Calif.), and Brandeis University (Mass.). 32 | September 2008

Table of Contents for the Digital Edition of University Business - September 2008

University Business - September 2008
College Index
Company Index
Advisory Board
Editor's Note
Behind the News
Sense of Place
Human Resources
A Virtual Visit Welcome
Development Directors Speak Out
NACUBO in the Windy City
Facilities Focus
Money Matters
Financial Aid
Endowment Management
What's New
End Note

University Business - September 2008