University Business - September 2012 - (Page 2)

UniversityBusiness Con ten ts September 2012 online only Cover Story 46 Articles Technology Changes Everything By UB STaff UBTech highlights, from pre-con summits to closing keynote. F e at u r e S • NEW: “Merging Security and Building Automation Functions,” by andre Greco. Changes are coming to colleges and universities as administrators look to increase efficiencies in the way campuses are secured and building operations are managed. • NEW: “The Future of College Recruitment: Connecting with a New Generation,” by Jean Norris. It’s really no surprise that today’s tech-savvy generation is challenging elements of the traditional college recruitment process. The conventional approaches of marketing, recruitment, and admissions are all being called into question, in part, due to two driving factors—external influences and the changing needs of today’s student. What can be done to reach—and connect—with more students? • NEW: “Why Tenure Should be Sustained and Stewarded,” by Molly Easo Smith. The practice of tenure is under fire, often from people who have little experience within the academic community. But, a robust system of tenure with an equal spread of tenure-eligible assistant professors, tenured associate and full professors, and retirementeligible faculty is the single most important factor that enables institutions to regularly invest in new initiatives. 39 Virtual Viewbooks: Ready? Or Not? By LISa fRaTT Admissions officers go digital with their institutional introductions. 61 Connecting Learners, On Campus and Off By DaVID GEER Choosing and using digital signage and video conferencing technology. 68 The Changing face of the CIO IT directors take a seat at the campus decision making table. By ThOMaS W. DURSO 76 Efficiency Greats Models of Efficiency winners honored at NACUBO. By MELISSa EzaRIk 78 The administrator’s Bookshelf Thought provoking books for the well read administrator. By TIM GORaL CAmpus FINANCE 84 Oceans of Data By PaMELa MILLS-SENN Tools to help navigate the rough seas of financial aid reports. 2 | September 2012

Table of Contents for the Digital Edition of University Business - September 2012

University Business - September 2012
Editor’s Note
College Index
Ad Index
Behind the News
Independent Outlook
Financial Aid
Virtual Viewbooks: Ready? Or Not?
Technology Changes Everything
Connecting Learners, On Campus and Off
The Changing Face of the CIO
Efficiency Greats
The Administrator's Bookshelf
Oceans of Data
Education Innovators
Internet Technology
End Note

University Business - September 2012