University Business - October 2006 - (Page 29)

ADMISSIONS Who Is the Client Today? Today's strategic admissions practices can wind up creating both hurdles and confusion for prospective students. By Howard and Matthew Greene W works after school and weekends and E HAVE A ROUTINE OF whose family cannot afford the expense of beginning the workweek by jaunts across the country to make a show stopping in for breakfast at of their interest in your institution. our local coffee shop. The proprietor, an The many variations in Early Appli- enthusiastic, outgoing recent arrival to the cation plans have led to increasing con- United States, has embraced the national fusion in the marketplace. Again, the sport of baseball as his especial devotion message that emanates from admissions to his adopted country. An exuberant Yan- offices is one of advantage to those who kees fan, he is never shy in recapping the apply early to their institution. weekend's games and how he would have A peculiar compound of anxiety and managed the lineup and pitcher changes cynicism can form on the part of the stu- as needed. He takes on all comers who dent players. Too many students, espe- differ with his coach's corner opinions. cially those who are academically strong, We may well suffer from the same are gaming in kind that is, they are fo- level of devotion to our field of passion, Well-off families are sur- cusing on which of the competitive col- student access to higher education for all leges they are interested in is more likely who seek to enrich and further their lives. prised and cynical when to accept them if they apply early, rather So we find ourselves delivering critiques their children are granted than concentrating their deliberations on from our coach's corner without having non-need-based awards. which college most suits their interests to actually manage or play in the com- and abilities. petitive admissions stadium. The irony, from our vantage point, is ACCEPTANCE POOL GAMING Our rationale in offering our opinions that the admissions office that plays the Students clearly are getting the message and recommendations is that we meet acceptance game by these rules runs the directly and indirectly the latter has be- daily with high school students having all risk of losing out on the very candidates come somewhat insidious in on-campus manner of interests, skills, aptitudes, and it would be thrilled to have on its play- presentations that visiting campus, inter- dreams for their future. Also, we interact ing field. These students will turn off for viewing where offered, and meeting with with parents of these students from a wide any of the reasons mentioned here if they any and all representatives wherever they spectrum of social, economic, and cultural learn directly or indirectly that unless they may be available are essential factors af- backgrounds as we speak to audiences make a costly time and financial commit- fecting their being considered positively across the country. We are not quite in ment to a particular college, they will not in the competitive admissions pool. the dugout with admissions officers who be considered or will be disadvantaged. Several distinct clusters of students are are expected to win in what the spectator So they decide not to apply or, worse negatively impacted by this practice: the world has come to view as the competitive still, apply to a less appropriate college or serious student committed to a heavy load enrollment game, with the academic team university. Nontraditional candidates of advanced courses and projects you are owners the colleges as the ultimate the managers asking for this profile ; the winners rather than the student players. actively engaged student who is commit- Here are several strategic practices that Howard and Matthew Greene are indepen- ted to his or her school leadership roles have been expanding in the last several dent education consultants and the authors of or athletic teams or community service; years that create serious hurdles or confu- Greenes' Guides to Educational Planning. To the economically stretched student who sion for college-bound teens. contact them, visit www.greenesguides.com. www.universitybusiness.com October 2006 | 29 Admissions.indd 29 9/21/06 10:20:12 AM http://www.greenesguides.com http://www.universitybusiness.com

Table of Contents for the Digital Edition of University Business - October 2006

Contents
College Index
Company Index
Advisory Board
Editor's Note
Behind the News
Marketing
Future Shock
Admissions
Viewpoint
Financial Aid
On the Hill
Beyond Baldrige
Made in America
Wiring the Dining Experience
Lighting The Way
Internet Technology
What's New
Calendar of Events
Direct Connect
End Note

University Business - October 2006

https://www.nxtbook.com/pmg/UB/UB_0520
https://www.nxtbook.com/pmg/UB/UB_0320
https://www.nxtbook.com/pmg/UB/UB_0120
https://www.nxtbook.com/pmg/UB/UB_1119
https://www.nxtbook.com/pmg/UB/UB_1019
https://www.nxtbook.com/pmg/UB/UB_0819
https://www.nxtbook.com/pmg/UB/UB_0719
https://www.nxtbook.com/pmg/UB/UB_0619
https://www.nxtbook.com/pmg/UB/UB_0419
https://www.nxtbook.com/pmg/UB/UB_0319
https://www.nxtbook.com/pmg/UB/UB_0119
https://www.nxtbook.com/pmg/UB/UB_1218
https://www.nxtbook.com/pmg/UB/UB_1118
https://www.nxtbook.com/pmg/UB/UB_1018
https://www.nxtbook.com/pmg/UB/UB_0918
https://www.nxtbook.com/pmg/UB/UB_0818
https://www.nxtbook.com/pmg/UB/UB_0718
https://www.nxtbook.com/pmg/UB/UB_0618
https://www.nxtbook.com/pmg/UB/UB_0518
https://www.nxtbook.com/pmg/UB/UB_0418
https://www.nxtbook.com/pmg/UB/UB_0318
https://www.nxtbook.com/pmg/UB/UB_0218
https://www.nxtbook.com/pmg/UB/UB_0118
https://www.nxtbook.com/pmg/UB/UB_1217
https://www.nxtbook.com/pmg/UB/UB_1117
https://www.nxtbook.com/pmg/UB/UB_1017
https://www.nxtbook.com/pmg/UB/UB_0917
https://www.nxtbook.com/pmg/UB/UB_0817
https://www.nxtbook.com/pmg/UB/UB_0717
https://www.nxtbook.com/pmg/UB/UB_0617
https://www.nxtbook.com/pmg/UB/UB_0517
https://www.nxtbook.com/pmg/UB/UB_0417
https://www.nxtbook.com/pmg/UB/UB_0317
https://www.nxtbook.com/pmg/UB/UB_0217EPUB
https://www.nxtbook.com/pmg/UB/UB_0217
https://www.nxtbook.com/pmg/UB/UB_0117
https://www.nxtbook.com/pmg/UB/UB_1216
https://www.nxtbook.com/pmg/UB/UB_1116
https://www.nxtbook.com/pmg/UB/UB_1016
https://www.nxtbook.com/pmg/UB/UB_0916
https://www.nxtbook.com/pmg/UB/UB_0816
https://www.nxtbook.com/pmg/UB/UB_0816CG
https://www.nxtbook.com/pmg/UB/UB0716
https://www.nxtbook.com/pmg/UB/GlobalSellSheet
https://www.nxtbook.com/pmg/UB/UB_0616
https://www.nxtbook.com/pmg/UB/UB_0516
https://www.nxtbook.com/pmg/UB/UB0416
https://www.nxtbook.com/pmg/UB/UB0316
https://www.nxtbook.com/pmg/UB/UB_0216r2
https://www.nxtbook.com/pmg/UB/UBGuide
https://www.nxtbook.com/pmg/UB/UB0116
https://www.nxtbook.com/pmg/UB/UB
https://www.nxtbook.com/nxtbooks/pmg/ub201511
https://www.nxtbook.com/nxtbooks/pmg/ub201510
https://www.nxtbook.com/nxtbooks/pmg/ub201509
https://www.nxtbook.com/nxtbooks/pmg/ub201508
https://www.nxtbook.com/nxtbooks/pmg/ub201508_ConsultantsGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201507
https://www.nxtbook.com/nxtbooks/pmg/ub201506
https://www.nxtbook.com/nxtbooks/pmg/ub201506_AudioVisualSolutions
https://www.nxtbook.com/nxtbooks/pmg/ub201505
https://www.nxtbook.com/nxtbooks/pmg/ub201504
https://www.nxtbook.com/nxtbooks/pmg/ub201503
https://www.nxtbook.com/nxtbooks/pmg/ub201502
https://www.nxtbook.com/nxtbooks/pmg/ub201501
https://www.nxtbook.com/nxtbooks/pmg/ub201501_FinancialServicesGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201412
https://www.nxtbook.com/nxtbooks/pmg/ub201411
https://www.nxtbook.com/nxtbooks/pmg/ub201410
https://www.nxtbook.com/nxtbooks/pmg/ub201409
https://www.nxtbook.com/nxtbooks/pmg/ub201408
https://www.nxtbook.com/nxtbooks/pmg/ub201408_ConsultantsGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201407
https://www.nxtbook.com/nxtbooks/pmg/ub201406
https://www.nxtbook.com/nxtbooks/pmg/ub201406_AudioVisualSolutions
https://www.nxtbook.com/nxtbooks/pmg/ub201405
https://www.nxtbook.com/nxtbooks/pmg/ub201404
https://www.nxtbook.com/nxtbooks/pmg/ub201403
https://www.nxtbook.com/nxtbooks/pmg/ub201402
https://www.nxtbook.com/nxtbooks/pmg/ub201401
https://www.nxtbook.com/nxtbooks/pmg/ub201401_FinancialServicesGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201312
https://www.nxtbook.com/nxtbooks/pmg/ub201311
https://www.nxtbook.com/nxtbooks/pmg/ub201310
https://www.nxtbook.com/nxtbooks/pmg/ub201309
https://www.nxtbook.com/nxtbooks/pmg/ub201308
https://www.nxtbook.com/nxtbooks/pmg/ub201308_ConsultantsGuide
https://www.nxtbook.com/nxtbooks/pmg/ub201307
https://www.nxtbook.com/nxtbooks/pmg/ub201306_AudioVisualSolutions
https://www.nxtbook.com/nxtbooks/pmg/ub201306
https://www.nxtbook.com/nxtbooks/pmg/ub201305
https://www.nxtbook.com/nxtbooks/pmg/ub201304
https://www.nxtbook.com/nxtbooks/pmg/ub201303
https://www.nxtbook.com/nxtbooks/pmg/ub201302
https://www.nxtbook.com/nxtbooks/pmg/ub201301
https://www.nxtbook.com/nxtbooks/pmg/ub201301_FinancialServicesGuide
https://www.nxtbook.com/nxtbooks/pmg/ub1212
https://www.nxtbook.com/nxtbooks/pmg/ub1112
https://www.nxtbook.com/nxtbooks/pmg/ub1012
https://www.nxtbook.com/nxtbooks/pmg/ub0912
https://www.nxtbook.com/nxtbooks/pmg/ub_cg12
https://www.nxtbook.com/nxtbooks/pmg/ub070812
https://www.nxtbook.com/nxtbooks/pmg/ub0612
https://www.nxtbook.com/nxtbooks/pmg/ub_avguide0612
https://www.nxtbook.com/nxtbooks/pmg/ub0512
https://www.nxtbook.com/nxtbooks/pmg/ub0412
https://www.nxtbook.com/nxtbooks/pmg/ub0312
https://www.nxtbook.com/nxtbooks/pmg/ub0212
https://www.nxtbook.com/nxtbooks/pmg/ub_financeguide0112
https://www.nxtbook.com/nxtbooks/pmg/ub1211
https://www.nxtbook.com/nxtbooks/pmg/ub1011
https://www.nxtbook.com/nxtbooks/pmg/ub0911
https://www.nxtbook.com/nxtbooks/pmg/ub_cg11
https://www.nxtbook.com/nxtbooks/pmg/ub0711
https://www.nxtbook.com/nxtbooks/pmg/ub0611_av
https://www.nxtbook.com/nxtbooks/pmg/ub0611
https://www.nxtbook.com/nxtbooks/pmg/ub0511
https://www.nxtbook.com/nxtbooks/pmg/ub0411
https://www.nxtbook.com/nxtbooks/pmg/ub0311
https://www.nxtbook.com/nxtbooks/pmg/ub0211
https://www.nxtbook.com/nxtbooks/pmg/ub0111
https://www.nxtbook.com/nxtbooks/pmg/ub_financeguide0111
https://www.nxtbook.com/nxtbooks/pmg/ub1110
https://www.nxtbook.com/nxtbooks/pmg/ub1010
https://www.nxtbook.com/nxtbooks/pmg/ub0910
https://www.nxtbook.com/nxtbooks/pmg/ub_2010financeguide
https://www.nxtbook.com/nxtbooks/pmg/ub_2010consultants
https://www.nxtbook.com/nxtbooks/pmg/ub_2010avguide
https://www.nxtbook.com/nxtbooks/pmg/ub0710
https://www.nxtbook.com/nxtbooks/pmg/ub0610
https://www.nxtbook.com/nxtbooks/pmg/ub0510
https://www.nxtbook.com/nxtbooks/pmg/ub0410
https://www.nxtbook.com/nxtbooks/pmg/ub0310
https://www.nxtbook.com/nxtbooks/pmg/ub0210
https://www.nxtbook.com/nxtbooks/pmg/ub0110
https://www.nxtbook.com/nxtbooks/pmg/ub1109
https://www.nxtbook.com/nxtbooks/pmg/ub1009
https://www.nxtbook.com/nxtbooks/pmg/ub0909
https://www.nxtbook.com/nxtbooks/pmg/ub0709
https://www.nxtbook.com/nxtbooks/pmg/ub_fg09
https://www.nxtbook.com/nxtbooks/pmg/ub0609
https://www.nxtbook.com/nxtbooks/pmg/ub0509
https://www.nxtbook.com/nxtbooks/pmg/ub0409
https://www.nxtbook.com/nxtbooks/pmg/ub0309
https://www.nxtbook.com/nxtbooks/pmg/ub0209
https://www.nxtbook.com/nxtbooks/pmg/ub0109
https://www.nxtbook.com/nxtbooks/pmg/ub1208
https://www.nxtbook.com/nxtbooks/pmg/ub1108
https://www.nxtbook.com/nxtbooks/pmg/ub1008
https://www.nxtbook.com/nxtbooks/pmg/ub0908
https://www.nxtbook.com/nxtbooks/pmg/ub0808
https://www.nxtbook.com/nxtbooks/pmg/ub0708
https://www.nxtbook.com/nxtbooks/pmg/ub0608
https://www.nxtbook.com/nxtbooks/pmg/ub0508
https://www.nxtbook.com/nxtbooks/pmg/ub0408
https://www.nxtbook.com/nxtbooks/pmg/ub0308
https://www.nxtbook.com/nxtbooks/pmg/ub0208
https://www.nxtbook.com/nxtbooks/pmg/ub0907
https://www.nxtbook.com/nxtbooks/pmg/ub0807
https://www.nxtbook.com/nxtbooks/pmg/ub0707
https://www.nxtbook.com/nxtbooks/pmg/ub0607
https://www.nxtbook.com/nxtbooks/pmg/ub0507
https://www.nxtbook.com/nxtbooks/pmg/ub0407
https://www.nxtbook.com/nxtbooks/pmg/ub0307
https://www.nxtbook.com/nxtbooks/pmg/ub0207
https://www.nxtbook.com/nxtbooks/pmg/ub0107
https://www.nxtbook.com/nxtbooks/pmg/ub1206
https://www.nxtbook.com/nxtbooks/pmg/ub1106
https://www.nxtbook.com/nxtbooks/pmg/ub1006
https://www.nxtbook.com/nxtbooks/pmg/ub0906
https://www.nxtbook.com/nxtbooks/pmg/ub0806
https://www.nxtbook.com/nxtbooks/pmg/ub0706
https://www.nxtbook.com/nxtbooks/pmg/ub0606-GG
https://www.nxtbook.com/nxtbooks/pmg/ub0606
https://www.nxtbook.com/nxtbooks/pmg/ub0506
https://www.nxtbook.com/nxtbooks/pmg/ub0406
https://www.nxtbookmedia.com