University Business - November 2008 - (Page 6)

EDITOR’S NOTE A Silver Lining to the Economic Crisis? hese are uncerTain economic Times, to be sure. When the stock market can both take its largest point plunge and post its largest gain within the space of a week, the term “rollercoaster economy” seems a gross understatement. But there are some industries that are usually seen as recession proof, and education is one of them. That’s not to say that colleges and universities aren’t feeling the effects of the credit crunch, only that higher ed “it’s good because it allows us to plan,” he said. “it’s bad faces a somewhat different set of circumstances. many states were caught off guard by the magnitude of in that you are not able to accommodate every student.” it also makes carefully considered budget projections a the economic downturn. What is unique this year is the credit crisis. Different institutions are reacting in different fond memory at a time when some 20 states have announced ways. some institutions are postponing large construction cuts to public university budgets. But budget cuts don’t necessarily mean spending cuts; projects, or even calling for hiring freezes, but these are often they mean that spending decisions touted as preemptive measures. Colleges don’t need to just must be more carefully considered. The other factor is that, historiThe laid off workers who return cally, enrollments swell in a poor econ‘manage,’ they need to to school to improve their marketomy. This year, ihes are faced with a continue making strategic ability are investing in education berecord number of students graduating from high school, as well as thousands investments in their future. cause they expect it to help them to a better career down the road. higher of laid off workers returning to school education must keep its end of the to learn new skills that will make them bargain by not letting these students down. colleges and more marketable in a new economy. For example, the Minnesota State Colleges and Universi- universities don’t need to just “manage,” they need to conties system is reporting a 3 percent increase in enrollment tinue making strategic investments in their future. if there is over the last year. enrollment at massachusetts’ public insti- a silver lining in all this, it is that the institutions that contutions climbed more than 4 percent, while utah has seen an tinue to invest—judiciously—in technology and infrastructure improvements during these difficult times will emerge as 8.5 percent increase in students this fall. six schools in the 23-campus California State University leaders when the economic picture begins to improve. Those system have been declared impacted for fall 2009. across the that don’t will be forced to play catch up. csu system, nearly 50,000 applications had been received so far—a 21 percent jump over the same time last year. in some respects, that’s a good problem to have, said Sonoma State University (calif.) Director of admission Write to Tim Goral at tgoral@universitybusiness.com. Gustavo Flores in a news report. STATEMENT OF OWNERSHIP MANAGEMENT AND CIRCULATION (As required under the act of August 12, 1970, section 3685, Title 39, United States Code; Filed August 21, 2008) The title of this publication is University Business (Publication #018-802). It is published monthly. The publication is located at the general business offices of Professional Media Group, 488 Main Avenue, Norwalk, CT 06851. The Editor is Tim Goral, 488 Main Avenue, Norwalk, CT 06851. The Publisher is Daniel E. Kinnaman, 488 Main Avenue, Norwalk, CT 06581. The owner is Professional Media Group LLC, 488 Main Avenue, Norwalk, CT 06851. Its owner is Joseph J. Hanson, 488 Main Avenue, Norwalk, CT 06851. There are no bonds, mortgages, or other security holders. The average number of copies printed per issue was 48,324 during the preceding 12 months (12 issues); for September, 2008, 47,105 copies were printed. No copies were sold through dealers, carriers, street vendors, or over counters. The average number of request copies mailed during the preceding 12 months (10 issues) was 39,447; for the September issue, 39,160, copies were requested. The average number of sample, complimentary or free copies distributed by mail for each issue during the past 12 months was 7,483; for September, 2008, the figure was 6,938. The average number of free distribution copies per issue, outside the mail (carriers and other means), was 258 during the past 12 months and 0 for the month of September, 2008. The average total free for the twelve months was 7,741; 6,938 for the month of September 2008. The average number of copies not distributed during the 12-month period was 1,126; September, 2008ís undistributed copies number 997. No returns were received from newsagents. The 12-month average total distribution per issue was 47,198; for the September 2008 issue 46,108. The 12-month average request circulation percentage was 83.6%; 84.95% for the September 2008 issue. I certify that the above statements are correct and complete. Dana Kubicko, Director of Production & Circulation. T 6 | November 2008 universitybusiness.com http://www.universitybusiness.com

Table of Contents for the Digital Edition of University Business - November 2008

University Business - November 2008
Contents
Editor's Note
College Index
Company Index
Advisory Board
Behind the News
Sense of Place
Viewpoint
Human Resources
Financial Aid
Money Matters
Community Colleges
Expansion, without the Red Tape
Coming to You by Video
Challenging Authority
Road Tour
What's New
End Note

University Business - November 2008