University Business - December 2012 - (Page 33)

By Julie A. Varughese M bile Today’s higher education web strategy hinges on device agnosticism—and requires content synergy between desktop, tablet, and mobile views. the campus—located on the shores of Lake Ontario and several hours from major metropolitan areas—after new buildings had been erected. “It was an ideal launch pad to show everyone the power that this mobile web app can have,” says Tim Nekritz, director of web communication at the university. Two-thirds of the mobile phones in the United States are smartphones and that number is expected to increase over the next few years, according to a March college reunion this spring at the State University of New York at Oswego presented the webdevelopment team an opportunity to build an iPhone app using an opensource software called Kurogo, developed by Modo Labs. The app was a hit, with 30 percent of the 2,000 or so reunion attendees downloading it to share photos and stay on top of events over the course of three days. Updated campus maps on the app also helped alumni who had not been back to Test Driving A Nielsen report. And more than half of prospective students polled by the higher education consulting firm Noel-Levitz for its 2012 Mobile Expectations Report said they visited a potential school’s mobile website if they used a mobile device at least once a week. Noel-Levitz reported almost half of students said their experience on a mobile site increased their interest in the school and that they would likely return. Students who use their mobile devices to visit school December 2012 | 33

Table of Contents for the Digital Edition of University Business - December 2012

University Business - December 2012
Editor’s Note
College Index
Ad Index
Behind the News
Money Matters
Independent Outlook
5 Reasons Flipped Classrooms Work
Test Driving Mobile
Open Source Myth Busters
Models of Efficiency
1st Annual Readers’ Choice Awards
Education Innovators
Endowments: New Questions
End Note

University Business - December 2012