University Business - August 2013 - (Page 4)

Contents FOCUS 20 Enrollment Matters 24 Human Resources 60 Campus Report 64 UB At Large By Kathy Kurz Broadening the view of enrollment tracking reports By Richard D. Kahlenberg Race-neutral policies and programs for achieving racial diversity By Carol Patton How to capture institutional knowledge By Odvard Egil Dyrli Shared solutions 20 IN EVERY ISSUE ON TOPIC COLLEGE INDEX AD INDEX 8 12 12 BEHIND THE NEWS WHAT'S NEW 14 62 ARTICLES College career advisors are on the social media bandwagon A new national survey reveals more than 63 percent of college career advisors report their offices have embraced social media in the recruiting process. But considering its potential to help them do their jobs more effectively and efficiently, there is room for improvement in how advisors currently apply these technologies. Who's going to pay for MOOCs? Anyone? MOOCs have undeniable appeal. They can support hundreds of thousands of students, are accessible to all, are taught by top faculty, and are free-at least for now. MOOC platforms have operating costs, and providers will eventually hope to turn a profit, so the gravy train will end at some point. How much will these courses be worth? Construction Site: Proceed with Communications How do colleges sell the benefits of facilities projects and campus expansions at a time when budget reduction measures are negatively impacting personnel? Communicating the future benefits of these projects will create buy-in from stakeholders. construction-communication University Business, volume 16, number 8 (ISSN: 1097-6671), is published 12 times per year. A publication of University Media, Inc. (a wholly owned subsidiary of Professional Media Group LLC), 488 Main Avenue, Norwalk, CT 06851. Phone: (203) 663-0100, Fax (203) 663-0149. Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: send address changes to Fran Cassone, University Business, 488 Main Avenue, Norwalk, CT 06851. Email: University Business is a registered trademark of University Media, Inc., a division of Professional Media Group. 4 | August 2013 The latest sustainability trends at universitybusiness. com/green @universitybiz universitybusiness STAY CONNECTED Sign up for the UB Daily and other newsletters at universitybusiness. com/user/register

Table of Contents for the Digital Edition of University Business - August 2013


University Business - August 2013