University Business - April 2015 - (Page 4)

Contents IN EVERY ISSUE AD INDEX COLLEGE INDEX 8 8 ON TOPIC BEHIND THE NEWS 10 14 More online @ How to build a thriving online enterprise within a private nonprofit university By Yoram Neumann and Edith Neumann Lessons learned from the founders of an online university that generated more than $270 million dollars in net earnings over nine years. 19 The latest on enrollment and retention topic/enrollment-retention @universitybiz 6 signs of disruption: What higher education can learn from healthcare By Jason Sussman and Charles Kim Like many industries that have experienced disruption, legacy healthcare organizations are struggling to determine the role they will play in the new business model, and to make the extensive changes required to their structures, resources and processes. Higher education is on the cusp of its own disruption. Future Shock: Corporate university partnerships By James Martin and James E. Samels When you watched this year's Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona. You'll find there is no shortage of co-branding and advertising partners in higher education-in fact, we see it all the time. STAY CONNECTED NEW FOR 2015: View, share, comment Throughout UB, look for the friendly URL and QR code, which will take you to the story on our website so you can easily view, share with colleagues and comment. Sign up for the UB Daily and other newsletters at University Business, volume 18, number 4 (ISSN: 1097-6671), is published 12 times per year. A publication of University Media, Inc. (a wholly owned subsidiary of Professional Media Group LLC), 488 Main Avenue, Norwalk, CT 06851. Phone: (203) 663-0100, Fax (203) 663-0149. Periodicals postage paid at Norwalk, CT, and additional mailing offices. Postmaster: send address changes to Fran Cassone, University Business, 488 Main Avenue, Norwalk, CT 06851. Email: University Business is a registered trademark of University Media, Inc., a division of Professional Media Group. Copyright 2015. MEMBER BPA INTERNATIONAL. 4 | April 2015

Table of Contents for the Digital Edition of University Business - April 2015


University Business - April 2015