Destinations Magazine - July/August 2014 - 6

On the
Road
Get Your Ducks in a Row
Failing to plan is the same as planning to fail

W

hy does time pass so quickly?
If you're an early bird who likes to get your proverbial
It seems as though it was
ducks in a row, such intangibles can be frustrating.
early January yesterday, and
You simply can't start planning as early as you'd like to.
we were all in Nashville at
Plus, plans once set in stone often turn to oatmeal and
Marketplace. Now six pages
require new effort. It can be maddening, but, frankly, if
are missing from my calendar. you have the right attitude and a well-oiled organizaTime has flown like a flurry of calendar pages in a movie.
tion, it's part of the fun of being in our business.
There's good news, though. We've all accomplished
Over the years, I've watched operators make many
much this year, including preparing for the next six
plans-some routine, such as for next year's trips, others
months and for 2015, 2016, 2017, and beyond.
substantial, say, for a $550,000 investment in a new coach
We've done that, haven't we?
with its accompanying long-term rewards and risks.
Whether we have or not, in business and in one's perOne thing has become clear to me-unless you are fully
sonal life, there's always time to plan ahead. It's a cliché,
engaged in planning, your business will likely make too
but failing to plan is planning to fail.
With that in mind, let's think about your busiOne thing has become clear to me-
ness planning cycle. Every industry has its own
unless you are fully engaged in planning, your
identifiable ones. For group travel, one needs to
plan two or three cycles ahead. For example, I
business will likely make too many missteps.
recently met with a student tour operator. He
was preparing his 2015 itineraries and meeting
with school officials who were deep into their 2015 planmany missteps. Without planning for the "what ifs," you
ning cycles, which included setting up spring trips.
will be unprepared and may be unable to correct them.
Like most student-oriented operators, he's busiest
Regardless of what part of the travel industry you're
in the spring and somewhat less so in the fall. He must
in, plan now to attend the 2015 ABA Marketplace in
focus on both his life cycle and his customers'. He's askSt. Louis, Mo., Jan. 10-13. It's an incredible value. Year
ing himself: When is that school trip? How much lead
after year, independent research has proven that being
time is there? When does the school need to finalize the
there earns delegates a strong return on investment in
details and pick an operator? What is its budget cycle?
terms of new ideas, new contacts, and, best of all, new
It's crucial that he know those aspects of his customers'
business. The Gateway City is where your friends and
planning cycles.
competitors will make plans for the years ahead.
By the same token, for example, let's say you're tarSee you there!
geting a religious group. You'll need to consider when
they might travel. Would it coincide with an event or
Sincerely,
religious holiday? Who's in the congregation? When
will they need to start planning and saving for the trip?
Could you partner with two churches to offer a larger
experience, creating better rates, and more options?
How far in advance would those discussions need to
PETER J. PANTUSO, CTIS
take place to see if combining the groups makes sense?
President and CEO

6

DESTINATIONS

/ JULY-AUGUST 2014



Destinations Magazine - July/August 2014

Table of Contents for the Digital Edition of Destinations Magazine - July/August 2014

Contents
Destinations Magazine - July/August 2014 - BB1
Destinations Magazine - July/August 2014 - BB2
Destinations Magazine - July/August 2014 - Cover1
Destinations Magazine - July/August 2014 - Cover2
Destinations Magazine - July/August 2014 - 1
Destinations Magazine - July/August 2014 - 2
Destinations Magazine - July/August 2014 - 3
Destinations Magazine - July/August 2014 - Contents
Destinations Magazine - July/August 2014 - 5
Destinations Magazine - July/August 2014 - 6
Destinations Magazine - July/August 2014 - 7
Destinations Magazine - July/August 2014 - 8
Destinations Magazine - July/August 2014 - 9
Destinations Magazine - July/August 2014 - 10
Destinations Magazine - July/August 2014 - 11
Destinations Magazine - July/August 2014 - 12
Destinations Magazine - July/August 2014 - 13
Destinations Magazine - July/August 2014 - 14
Destinations Magazine - July/August 2014 - 15
Destinations Magazine - July/August 2014 - 16
Destinations Magazine - July/August 2014 - 17
Destinations Magazine - July/August 2014 - 18
Destinations Magazine - July/August 2014 - 19
Destinations Magazine - July/August 2014 - 20
Destinations Magazine - July/August 2014 - 21
Destinations Magazine - July/August 2014 - 22
Destinations Magazine - July/August 2014 - 23
Destinations Magazine - July/August 2014 - 24
Destinations Magazine - July/August 2014 - 25
Destinations Magazine - July/August 2014 - 26
Destinations Magazine - July/August 2014 - 27
Destinations Magazine - July/August 2014 - 28
Destinations Magazine - July/August 2014 - 29
Destinations Magazine - July/August 2014 - 30
Destinations Magazine - July/August 2014 - 31
Destinations Magazine - July/August 2014 - 32
Destinations Magazine - July/August 2014 - 33
Destinations Magazine - July/August 2014 - 34
Destinations Magazine - July/August 2014 - 35
Destinations Magazine - July/August 2014 - 36
Destinations Magazine - July/August 2014 - 37
Destinations Magazine - July/August 2014 - 38
Destinations Magazine - July/August 2014 - 39
Destinations Magazine - July/August 2014 - 40
Destinations Magazine - July/August 2014 - 41
Destinations Magazine - July/August 2014 - 42
Destinations Magazine - July/August 2014 - 43
Destinations Magazine - July/August 2014 - 44
Destinations Magazine - July/August 2014 - 45
Destinations Magazine - July/August 2014 - 46
Destinations Magazine - July/August 2014 - 47
Destinations Magazine - July/August 2014 - 48
Destinations Magazine - July/August 2014 - 49
Destinations Magazine - July/August 2014 - 50
Destinations Magazine - July/August 2014 - 51
Destinations Magazine - July/August 2014 - 52
Destinations Magazine - July/August 2014 - 53
Destinations Magazine - July/August 2014 - 54
Destinations Magazine - July/August 2014 - 55
Destinations Magazine - July/August 2014 - 56
Destinations Magazine - July/August 2014 - 57
Destinations Magazine - July/August 2014 - 58
Destinations Magazine - July/August 2014 - 59
Destinations Magazine - July/August 2014 - 60
Destinations Magazine - July/August 2014 - 61
Destinations Magazine - July/August 2014 - 62
Destinations Magazine - July/August 2014 - 63
Destinations Magazine - July/August 2014 - 64
Destinations Magazine - July/August 2014 - 65
Destinations Magazine - July/August 2014 - 66
Destinations Magazine - July/August 2014 - 67
Destinations Magazine - July/August 2014 - 68
Destinations Magazine - July/August 2014 - 69
Destinations Magazine - July/August 2014 - 70
Destinations Magazine - July/August 2014 - 71
Destinations Magazine - July/August 2014 - 72
Destinations Magazine - July/August 2014 - 73
Destinations Magazine - July/August 2014 - 74
Destinations Magazine - July/August 2014 - 75
Destinations Magazine - July/August 2014 - 76
Destinations Magazine - July/August 2014 - 77
Destinations Magazine - July/August 2014 - 78
Destinations Magazine - July/August 2014 - 79
Destinations Magazine - July/August 2014 - 80
Destinations Magazine - July/August 2014 - Cover3
Destinations Magazine - July/August 2014 - Cover4
https://www.nxtbook.com/ygsreprints/ABA/destinations-magazine-may-june-2021
https://www.nxtbook.com/ygsreprints/ABA/destinations-magazine-march-april-2021
https://www.nxtbook.com/ygsreprints/ABA/destinations-magazine-january-february-2021
https://www.nxtbook.com/ygsreprints/ABA/dest_20201112
https://www.nxtbook.com/ygsreprints/ABA/dest_20200910
https://www.nxtbook.com/ygsreprints/ABA/dest_20200708
https://www.nxtbook.com/ygsreprints/ABA/dest_20200506
https://www.nxtbook.com/ygsreprints/ABA/dest_20200304
https://www.nxtbook.com/ygsreprints/ABA/dest_20200102
https://www.nxtbook.com/ygsreprints/ABA/dest_20191112
https://www.nxtbook.com/ygsreprints/ABA/dest_20190910
https://www.nxtbook.com/ygsreprints/ABA/dest_20190708
https://www.nxtbook.com/ygsreprints/ABA/dest_20190506
https://www.nxtbook.com/ygsreprints/ABA/dest_20190304
https://www.nxtbook.com/ygsreprints/ABA/dest_20190102
https://www.nxtbook.com/ygsreprints/ABA/dest_20181112
https://www.nxtbook.com/ygsreprints/ABA/dest_20180910
https://www.nxtbook.com/ygsreprints/ABA/dest_20180708
https://www.nxtbook.com/ygsreprints/ABA/dest_201805068
https://www.nxtbook.com/ygsreprints/ABA/dest_20180304
https://www.nxtbook.com/ygsreprints/ABA/dest_20180102
https://www.nxtbook.com/ygsreprints/ABA/dest_20171112
https://www.nxtbook.com/ygsreprints/ABA/dest_20170910
https://www.nxtbook.com/ygsreprints/ABA/dest_20170708
https://www.nxtbook.com/ygsreprints/ABA/dest_20170506
https://www.nxtbook.com/ygsreprints/ABA/dest_20170304
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20170102
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20161112
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20160910
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20160708
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20160506
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20160304
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20160102
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20151112
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20150910
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20150708
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20150506
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20150304
https://www.nxtbook.com/nxtbooks/pohlyco/marketplace_wrapup_2015
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20150102
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20141112
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20140910
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20140708
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20140506
https://www.nxtbook.com/nxtbooks/pohlyco/marketplace_wrapup_2014
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20140304
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20140102
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20131112
https://www.nxtbook.com/nxtbooks/pohlyco/dest_20130910
https://www.nxtbook.com/nxtbooks/mcneill/dest_20130708
https://www.nxtbook.com/nxtbooks/mcneill/dest_20130506
https://www.nxtbook.com/nxtbooks/mcneill/dest_20130304
https://www.nxtbook.com/nxtbooks/mcneill/dest_20130102
https://www.nxtbook.com/nxtbooks/mcneill/dest_20121112
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120910
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120708
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120506
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120304
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120102
https://www.nxtbook.com/nxtbooks/mcneill/dest_20111112
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110910
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110708
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110506
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110304
https://www.nxtbook.com/nxtbooks/mcneill/abamarketplace2011_wrapup
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110102
https://www.nxtbook.com/nxtbooks/mcneill/dest_20101112
https://www.nxtbook.com/nxtbooks/mcneill/dest_20100908
https://www.nxtbook.com/nxtbooks/mcneill/dest_20100708
https://www.nxtbook.com/nxtbooks/mcneill/go_wv2011
https://www.nxtbook.com/nxtbooks/mcneill/dest_20100506
https://www.nxtbook.com/nxtbooks/mcneill/dest_20100304
https://www.nxtbook.com/nxtbooks/mcneill/dest_2010
https://www.nxtbookmedia.com