Destinations Magazine - November/December 2015 - 30


Inside
ABA

on the Move

tech revolution in
ticketing, Booking

ABA Board hears new technology's promise

D

o you know the companies Wanderu, Buster, and
Bridj? They may soon be household names, especially
in the motorcoach industry. In an effort to create a
better experience for passengers, ABA's Board of
Directors recently heard presentations from chiefs at
these three companies, all of which are transforming
how people book tickets and reserve bus travel.
The panel consisted of Polina Raygorodskaya, Ceo of ABA member
Wanderu, a website that searches Amtrak, Greyhound, Megabus, and
other operators for the lowest fares; Matt Kochman, Ceo of Buster, an
online service that books group transportation for buses, limos, and vans;
and Matt George, founder of Bridj, a data-driven pop-up bus service that
prides itself on "not being your grandmother's bus system." 
All three agreed that motorcoach companies will flourish by providing safe, high-quality transportation. But they stressed that the industry must evolve when attracting
and retaining new customers,
especially millennials. The key?
Providing options, quick and easy
booking, and a high-quality online
experience. 
"Connecting people to buses
"We want to
and train stations is a growth area,
help make
especially as more people are getbus travel
ting out of their cars. We want to
help make bus travel bigger and
bigger and
grow," said Wanderu's Raygorogrow."
dskaya. "If your riders love your
experience and the service is good,
-Wanderu
you'll retain long-term customers."
"We need the ABA and its high-quality bus companies. We are
building the technology, and we want to be your partners," said Buster
Ceo Matt Kochman. "We need to keep innovating and increase the
consumer's awareness of the industry."
Bridj's George said his company is doubling in terms of the number
of riders every 25 months. "We want to make travel easier for passengers
who travel on buses regularly and encourage new passengers to try it,"
he added.
"In my years at ABA this was one of the most exciting discussions
we've ever had," said ABA Chairman John Meier. "These young, innovative business leaders gave us a road map of where the industry is
going regarding customer booking experiences and what our members
should prepare for now."
30

destinations

/ NoveMBeR-DeCeMBeR 2015

LouiSviLLe-
off to
the RaceS
Saddle up for a blue-ribbon
Marketplace 2016

G

et excited. Preparations for Marketplace
2016 in Louisville, Ky., are galloping into
the home stretch. From Jan. 9 to 12, 2016,
more than 3,500 tour operators, suppliers, and
exhibitors will gather in the Derby City to do
business, attend world-class seminars, renew
old friendships, and make new contacts while
also enjoying the best entertainment Kentucky's
largest city can offer.
Marketplace consistently ranks as the nation's
top motorcoach, travel, and trade show. Marketplace 2015 in St. Louis, Mo., was a huge success,
with more than $54 million in business booked
at the show or in the days after it. No other
industry event can make such a claim in terms of
business development for its members.
The seven-minute Business Floor meetings-
when tour and motorcoach operators have faceto-face, one-on-one appointments with travel industry sellers-form the heart of the Marketplace
experience. You can register for Marketplace at
www.buses.org. Appointment requests are open
until Dec. 1. After that, you can schedule appointments manually until Dec. 11 or even on-site.
Nearly 100 exhibitors will be arrayed on the
convention floor. This year, the Myrtle Beach
Area CVB, the Branson/Lakes Area CVB, and
the State of Alaska are sponsoring operator
breakfasts. And BISC (the Bus Industry Safety
Council), whose title sponsor is ABC Companies,
will hold numerous meetings largely focusing on
safety-related technology issues.


http://www.buses.org

Table of Contents for the Digital Edition of Destinations Magazine - November/December 2015

Contents
Destinations Magazine - November/December 2015 - BB1
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Destinations Magazine - November/December 2015 - Cover1
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