Mailing Systems Technology - May/June 2009 - (Page 40)

Reality Check Do you remember when you learned to drive a manual transmission? Or do you remember trying to teach your son, daughter or anyone? You quickly lurch out… get jerked to an immediate stop… and the car stalls. The recent swill of USPS regulations, revisions and updates this past March and April brings back all those fond memories. (And yes, I drive a six-speed Mini Cooper S). Part of my job is to play “postal environmental scanner” and translate, summarize and develop materials for my clients and the folks working at World Marketing in eight locations across the US. That task recently made me feel that I ground the gears and needed a new clutch since I just lost any credibility I ever had. I sent out information, updated it and, in a few cases, was fortunately able to say, “Put on the brakes! Forget about it!” I would say that there is definitely a “credibility gap” in the world of postal these days, and it’s no wonder. A credibility gap is defined With Wanda Senne Decoding Regulations, Rules and Updates as “skepticism about the truth of statements, especially official claims and pronouncements. ” To help navigate the recent USPS “engine tuning” in a smooth automatic mode, I compiled an USPS Change Summary. After I sent the summary to my co-workers, I got a couple of “thanks, I needed that” messages and one comment that made me stop and consider the reality of our postal stops and starts: “Thanks, this is really great. My team is always saying, “‘Can’t we just get the real meat-n’-potatoes without all of the what-ifs and maybes?’” I suppose I could wait until I get the final rules… but even that doesn’t work these days. The latest Federal Register I read was entitled “Final Rule — Revised”! I then started wondering what training method best suits people in the direct marketing industry? Just how do people want to stay informed? And after I share my wealth of credible knowledge, just MARCH 29, 2009 Flats Address Address Placement Requirements Characteristics and The delivery address must be in the top half of the mailpiece. The “top” is: Placement » Either of the shorter edges on enveloped or polywrapped pieces. » The upper edge when the spine or final folded edge is placed on the right-hand side of an unenclosed piece. » Either of the shorter edges on saturation Periodicals and Standard Mail pieces, without regard to the spine or final fold. Address Orientation: The address may be horizontal or vertical to the top edge but not upside down in relation to the top edge. Vertical addresses can read right or left. MAY 11, 2009 Commercial Machinable and Auto Letters List of NonMachinable Characteristics Minimum Thickness Rigid Flat-Size Mailpieces Heavy Non-Machine Standard Letters Auto Flats All machinable letters: same characteristics required of auto letters with the exception of a qualifying barcode. Added loose or non-uniform in thickness items will cause piece to be non-machinable. Commercial letters that are not machinable are eligible to be mailed as non-machinable letters. 0.009 inch thick for automation and machinable letters. Retain 0.007 inch thick for letters and cards up to 4-1/4 x 6” . Rigid flats size pieces that can’t meet flexibility may be eligible for review through the Pricing and Classification Support Center (PCSC) in New York. If approved must be marked “Auto Flat. ” Pieces over 3.3 ounces currently pay NFM prices but are sorted to 5-dg and 3-dg, ADC and MXD ADC Levels. Sortation change in May leaves no 3-dg, ADC or MXD ADC levels. So — heavy non-machinable letters will pay non-automation Flats prices. Must have a delivery point routing (ZIP) code. 40 MAY - JUNE 2009 a www.MailingSystemsTechnology.com http://www.MailingSystemsTechnology.com

Table of Contents for the Digital Edition of Mailing Systems Technology - May/June 2009

Mailing Systems Technology - May/June 2009
Contents
Editor’s Note
Real Life Management
Software Byte
Employing Technology
Everything IMB
Ship It
Best Practices
What You Think
From the Source
The Key to Approval
Practical Insights
Mail.XML and Services Oriented Architecture (SOA)
Implementing the Intelligent Mail Barcode
Internet-Powered Postal Mail
Using Personalization Technology
Reality Check
Pushing the Envelope

Mailing Systems Technology - May/June 2009

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