Mailing Systems Technology - November/December 2009 - (Page 14)

Everything IMB What the adoption is going to be in November is anyone’s guess. Mailers certainly seem to be adopting the IMBC, but what’s the ratio of adoption between basic and full-service implementation going to be? As is often the case in technology, there are those “early adopters, ” the individuals and companies that recognize the long-term advantages of a product or idea and are willing and able to invest in the development of this idea to ensure they have a say in the way this looks at the end. We need them to clear the path for the rest to follow. At the August MTAC meeting, Pritha Mehra of the USPS updated those in attendance on the activities of those early adopters in their quest for full-service Intelligent Mail. There weren’t any surprises in the numbers, as we knew that things had slowed down a bit leading up to the actual implementation date of May 18 for full-service, also known as Release 1 of the USPS PostalOne! software. Add to this that only a small percentage of mailers make up the list of early adopters, and you can see why things seem to be moving rather slowly. According to Mehra, more than 60 mailers had begun testing with full-service IMBC; 15 were approved for production, and nine were actually in production with the full-service IMBC. More than 32 million full-service Intelligent Mail barcodes were scanned while traveling through the mail stream. The good news is that we do have mailers that are now fully compliant with full-service IMBC and are taking advantage of free ACS as well as the additional value that comes along with full-service Intelligent Mail. We can safely assume that this number has more than doubled as more and more mailers are jumping on board. The very next thing we are expecting is Release 2 of the USPS Intelligent Mail-ready software for its PostalOne! system. This release, scheduled for November 29, 2009, will contain the following enhancements: With Kevin Conti & David Robinson Choosing between Basic and Full-Service ment; Performance-Based Verification to Support SOX; Full-Service Compliance Consequences; Mixed-Class Co-mail; Priority Mail Open and Distribute; Mail.dat and Mail.XML Support; and ACS Charges. We might draw your attention to the full-service compliance consequences, as this is a topic recently added to the growing list of accountability measurements by the USPS. In short, in concert with other compliance consequences such as Move Update compliance, the USPS continues its use of technology to validate the quality of the mail and address hygiene that mailers are presenting to them. In the case of full-service Intelligent Mail, while we don’t know what the consequences are at this time, we can safely assume that if we claim the full-service discount and the mail doesn’t meet the full-service IMBC requirements, we’ll lose this discount and perhaps more. The question we all have to be asking ourselves is, “By not getting engaged, are we missing anything?” Perhaps, for your customer communications, the Basic IMBC implementation will work just fine, but you should still be asking that question. You should be engaging with your vendor of choice to ensure that your strategy best positions you for the future. The question isn’t really whether you transition to Intelligent Mail or not, as effective May 2011, the POSTNET will no longer be valid, so the IMBC is a requirement to protect your automation discounts. The question is, and not so simply, should you choose Basic or full-service? a David Robinson is currently the Director of Address Quality for Pitney Bowes. Kevin Conti is Director of Mailing Solutions at Pitney Bowes Software. So What’s New? In a recent DMM Advisory (September 17), the USPS has added four new and, as they describe, exciting strategies to enhance the Intelligent Mail Vision! To check these out, visit RIBBS at: tech_guides/IMVision2009.pdf. The four new areas that were added include:  Price Incentive for Full Service  Receive and Process Electronic Documentation  Support Miscellaneous Mail.XML messages  Co-palletization  Quality Reporting Beyond November, there is still one major release left, Release 3, which is scheduled for March, 2010. Release 3 contains the following: Replace the Use of Hardcopy Postage Statements; Service Performance Measurement; Full Services Issues/Fallout; Miscellaneous SOX Compliance Issues; NDC Consolidation; MID/CRID Manage-  Measure and Improve Commercial Mail Performance  Drive Product Innovation  Sharpen Operational Insight  Enrich the Customer Experience 14 NOVEMBER-DECEMBER 2009 a

Table of Contents for the Digital Edition of Mailing Systems Technology - November/December 2009

Mailing Systems Technology - November/December 2009
Editor’s Note
Real-Life Management
Software Byte
Employing Technology
Everything IMB
Ship It
Best Practices
What You Think
From the Source
Mail Managers React to Economic Times
Cost Comparisons
The Intelligent Mail Challenge
Special Product Profile Section
Reality Check
Pushing the Envelope

Mailing Systems Technology - November/December 2009