Personal Fitness Professional - August/September 2010 - (Page 10)

Treadmill Talk YOU KNOW THE PHYSICAL STUFF, BUT ARE YOU SMART TOO? Is there more to you than meets the eye? I‘d bet there is. Do your clients know? Sometimes you have to let them know more about your business, because our clients tend to have tunnel vision. When they have been clients for any amount of time, they tend to forget all the wonderful programs and opportunities you offer, or perhaps you never told them. We can become complacent and assume that everyone knows everything we know about what we provide, but the reality is that we must educate our clients about everything we offer and can do for them and their family and friends. If we don’t, they will only know what you do for them. at point was driven home to me one day by a client who is also a CEO. I had been giving him copies of my corporate wellness articles to read. One day, on my way to a meeting with his HR director to discuss the Corporate Boot Camp I was setting up for them, our paths crossed. He introduced me to the business colleagues he was with and mentioned the articles I had written. His words hit home: “I knew you were good at the physical stuff, but I didn’t know you were smart too.” What do your clients say about you or your club? eir perception of you is what they share with others and a testimonial to you as well as them. When they share information about you, the opportunity for a referral increases and a door opens to asking questions and seeking answers. Do you know what they are sharing about you? Listen to your clients listen to you. If you only run your session and don’t share other aspects of your business and skills, the opportunities you have to help them in other ways, they won’t know. W.H. Auden said, “Almost all of our relationships begin and most of them continue as forms of mutual exploitation, a mental or physical barter, to be terminated when one or both parties run out of goods.” Your relationship with your clients began with your need for an income and career combined with their need for guidance and instruction in physical fitness. A mutual benefit that served both of you well, as long as you delivered the goods. As you grew your business, you introduced more ‘goods’ that you could deliver. Do all of your clients know this? Help them to be able to put it into words so they can be more effective spokespeople for you and your business. Greg Justice, MA, CPT, is the founder of AYC Health & Fitness (www.aycfit.com) and the Corporate Boot Camp System (www.corporatebootcampsystem. com). He has been actively involved in the fitness industry for more than a quarter of a century as a club manager, owner, personal trainer and corporate wellness supervisor. 10 | AUGUST SEPTEMBER 2010 | WWW.FIT PRO.COM http://www.powersystems.com http://www.aycfit.com http://www.corporatebootcampsystem.com http://www.powersystems.com http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - August/September 2010

Personal Fitness Professional - August/September 2010
Contents
Letter from the Editor: Get Creative!
Be Better
Our Readers Know Best
Treadmill Talk
Nutrition Solutions
The Spirt of Yoga
The Balancing Act
Journey to Success Dr. John Spencer Ellis
Keeping up with Kettlebells
Training to Go
To Supplement Or Not to Supplement
Events Calendar
Product Profile: 3D GRAVITY
New on the Market

Personal Fitness Professional - August/September 2010

http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2019summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2019winter
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018fall
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018winter
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2017summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2017spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20170102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20161112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201606
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20151112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201506
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140708
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201406
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20131112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130506
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20121112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20120910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201206
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20120102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110708
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201106
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2011spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20101112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201010
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100809
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100607
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201005
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2010spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201003
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20091112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200909
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200908
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20090607
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200905
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200904
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200903
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20090102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20081112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200810
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200809
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200808
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200806
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200805
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200804
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200802
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200801
http://www.nxtbookMEDIA.com