Personal Fitness Professional - March/April 2013 - (Page 10)

BooST Your Business EduCATIon ConneCtion Bedros Keuilian | Pete McCall l How to reach more clients and boost your income 5 tips for choosing the right conference I think every fitness professional reading this would agree that as a professional trainer you’re most passionate about helping as many people as you can reach their health and fitness goals. When I first got certified, all I wanted to do was expose as many people as I could to fitness and a healthy lifestyle. However, as a one-on-one trainer I had two major obstacles to overcome. The first was time; at my very best, I could only train six to eight clients a day. The second obstacle I faced was having a small number of people in my area that I could market to since one-on-one training is rather costly. My solution was to hire trainers to help me train my clients. However, that ultimately led to me managing over 60 employees, and while we were able to train a lot of people, I ended up with two other big problems. I went from being a trainer and working with people on their fitness goals to managing a big staff, which I didn’t necessarily like. The second problem, ironically, was having a lot of employees ultimately costs a lot of money in payroll. So while my training centers were generating great revenue, our profits were pathetic. But all that changed when I discovered group training and boot camps; my model went from one-on-one training to one-on-many training. Client results came quickly, retention was higher because of the sense of community, and more people in the area could afford the lower price point of boot camps. Yet, I made more dollars per hour than I did as a one-on-one trainer. I was reaching more clients, helping more people, and making more profits because I had fewer employees. Today the boot camp model has evolved from outdoor militarytype programs to results-driven training programs delivered in groups. The best boot camps don’t run classes; they run sessions. They don’t run them outdoors – they run indoors, which allows you to offer more session times in the mornings and evenings. For those looking to maximize their business, group training programs and boot camps are the natural evolution in fitness – you’ll reach more clients, increase your profits, and have fewer staffing and employee challenges. It just makes a whole lot of sense. Personal trainers and group fitness instructors muscle through burnout all the time, even those who’ve been in the industry for years. Sometimes it comes from performing the same routines with clients day after day; other times it comes from feeling like all the early mornings and late nights aren’t making a difference. Either way, rekindling your love for fitness can be as simple as attending a fitness conference. The energy you’ll get being surrounded by hundreds of people like you can reignite the passion you felt as a newbie. The trick comes in finding an event that not only meets your interests but offers top-of-the-line, quality education from respected experts. Before you register for any conference, make sure it has all of the following: 1. Well-known, expert speakers - Conferences need to feature experts respected in the industry. Look for one that offers a wide range of experts specializing in fields like biomechanics, movement training, group fitness, nutrition, specific equipment or training styles, senior fitness, business or mind-body exercise. 2. Plenty of continuing education - To help fitness professionals stay up-to-date on the latest research and training strategies, conferences often offer workshops or interactive sessions led by experts from a variety of fields. Before you register, make sure the continuing education offered can apply to your career. Also, consider whether the event is pre-approved by your certification organization or eligible for petition so that any CECs you earn can be applied toward your recertification. 3. A host with a reputation - Choose a conference hosted by a trusted organization that has a positive reputation in the industry. Find out the organization’s mission, what the staff works on outside of events, and if they offer resources to help fitness professionals advance their careers. Pay special attention to organizations that offer accredited certifications, commission third-party research or offer continuing education. 4. History of good organization - Event organization will be a huge determining factor in your enjoyment of the event. If registering is a headache, chances are the conference will be, too. Make sure the registration process is straightforward and the event schedule is easy to decipher. You’ll also want access to customer service representatives via phone and volunteers at the event. 5. Quality exhibitors - An easy way to judge a conference is to find out who else will be there. Take a look at the exhibitor list for trusted brands in the industry. Bedros Keuilian is the founder and CEO of Fit Body Boot Camp. Get more free fitness business boosting tips and tactics on his blog 10 | | mar-apr 2013 Pete McCall, MS, CSCS is an exercise physiologist with the American Council on Exercise (ACE). For information on the 2013 ACE Symposium, visit http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - March/April 2013

Personal Fitness Professional - March/April 2013
Letter from the Editor
Table of Contents
Treadmill Talk
Top-Notch Training
Boost Your Business
Education Connection
Journey to Success
Have You Shifted Your Group Exercise Paradigm?
Group Training Game-Changers
The Message
Obstacle Race Training for the Adventure Athlete
Exercise Spotlight
New on the Market
Events Calendar
Be Better

Personal Fitness Professional - March/April 2013