Personal Fitness Professional - March/April 2013 - (Page 23)

THE MESSAGE Website: | YouTube: JESSICASMITHTV | Twitter: @jessicasmithtv | Facebook: 10 Pounds DOWN Jessica Smith, recently named one of Sharecare's top 10 online influencers in fitness, has more than 13 years of experience in the industry as a certified Wellcoach, personal trainer, group fitness instructor and author, and is the star of several best-selling exercise DVDs. Here is how she shares her message… My message focuses on small, simple daily steps that can offer big, lasting results! Too often we try to overhaul everything all at once in an effort to lose weight or become healthier, and it’s just not sustainable over the long term. If I had only one way to share my message it would be YouTube. I use my YouTube platform to connect directly to my audience – I “teach” my students through this amazing media that allows me to reach people I will probably never meet in person no matter what time of day it is or what country they live in. It’s incredible! I love getting emails from people in Germany that have worked out with me while I was sleeping. JESSICA I think people follow me because I love what I do. When you have a passion for what you do, it shows and that passion is contagious! If I am enthusiastic and energized, my followers pick up on that energy and get excited, too. 1 | | jan-feb 2013 PHOTO: Vanessa Rogers Photography The key to successful messaging is being myself. I think people appreciate when you are truthful. If I mess up (on camera) I’ll admit it and laugh at myself. I share with people my personal story and struggle with my weight (I lost 40 pounds before getting into fitness). When you are relatable, you are less intimidating.

Table of Contents for the Digital Edition of Personal Fitness Professional - March/April 2013

Personal Fitness Professional - March/April 2013
Letter from the Editor
Table of Contents
Treadmill Talk
Top-Notch Training
Boost Your Business
Education Connection
Journey to Success
Have You Shifted Your Group Exercise Paradigm?
Group Training Game-Changers
The Message
Obstacle Race Training for the Adventure Athlete
Exercise Spotlight
New on the Market
Events Calendar
Be Better

Personal Fitness Professional - March/April 2013