Personal Fitness Professional - March/April 2013 - (Page 9)

TOP-NOTCH TRAINING Tammy Polenz | www.vedasfitness.com The 80/20 rule to business As a fitness professional you may already know the 80/20 rule when it comes to nutrition. But do you know this rule as it is applied to business? It is said that 80 percent of your revenues come from about 20 percent of your clientele. This is especially true for trainers or boutique facilities only offering group classes. Think about this for a moment; most of your money comes from a select few. How can you use the 80/20 rule to increase your revenues? Find out what services and classes those customers like best about what you have to offer and create specialty classes just for them. When a member or client comes to you with a class suggestion, perk up your ears and listen. They are telling you exactly what they want, which means that when you offer it you will immediately have people waiting to buy. Specialty classes are the best way to keep your customers happy and coming back for more. They are not for everyone, just those looking for something really different. Add a twist to the old or mixand-match your current programs to create the newest, hottest, have-to-participate-in group classes that everyone is talking about. For instance, you may have heard of combination classes of ab lab and power yoga, TRX and spinning, or strength and plyometric boot camps. These old faithfuls combined create new and improved versions. Sometimes just renaming a class by giving it a catchy new title can entice newcomers to join. Checkout your local events calendar; there are always fun fitness events and fundraisers around town like tower climbs, urban obstacle courses, walks, bike-a-thons and triathlons that may inspire a new class. Create a special class to help people prepare for such events. One reason to do this is because an unprepared participant can become an injured participant. Another reason is that you can help people do better than their current best by training them for the event. In the end it’s a win-win and financial payoff for your business. When you take a minute to contemplate the 80/20 concept you will probably agree that there are those clients that buy with little to no effort on your part. The best part is they keep coming back for more. Why? Because they believe in you, and as a result, trust your products and services. Take advantage of the opportunity! Tammy Polenz, CPT, has been in the fitness industry since 1991 as a personal trainer, club manager, corporate wellness consultant and gym owner and designer. She is the author of Think Fit 2 Be Fit, founder of Vedas Fitness in Cleveland, and has been featured in numerous fitness magazines and media. http://www.vedasfitness.com http://www.FitnessInsurance-KK.com http://www.FitnessInsurance-KK.com

Table of Contents for the Digital Edition of Personal Fitness Professional - March/April 2013

Personal Fitness Professional - March/April 2013
Letter from the Editor
Table of Contents
Treadmill Talk
Top-Notch Training
Boost Your Business
Education Connection
Journey to Success
Have You Shifted Your Group Exercise Paradigm?
Group Training Game-Changers
The Message
Obstacle Race Training for the Adventure Athlete
Exercise Spotlight
New on the Market
Events Calendar
Be Better

Personal Fitness Professional - March/April 2013

http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2019summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2019winter
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018fall
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018winter
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2017summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2017spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20170102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20161112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201606
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20151112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201506
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140708
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201406
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20131112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130506
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20121112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20120910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201206
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20120102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110708
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201106
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2011spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20101112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201010
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100809
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100607
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201005
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2010spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201003
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20091112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200909
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200908
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20090607
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200905
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200904
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200903
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20090102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20081112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200810
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200809
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200808
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200806
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200805
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200804
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200802
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200801
http://www.nxtbookMEDIA.com