Personal Fitness Professional - November/December 2015 - (Page 6)

CONTENTS NOVEMBER-DECEMBER 2015 Marketing in motion FEATURES OTHER Columns 08 Treadmill Talk Relate, don't manipulate By Greg Justice 09 Top-Notch Training Pretty little liars By Michelle Blakely 10 Boost Your Business Your marketing game plan By Bedros Keuilian 10 Education Connection Success to the fittest By Jason R. Karp 12 30 Be Better Tanya Slusser: The gift of movement and power of possibility By Lindsay Vastola What business are we in? By Phil Kaplan Departments 05 Letter from the Editor A valuable lesson learned in a trailer 23 The Message Ryan Ketchum 16 The brain power behind loyalty: 20 Do's and don'ts of client retention Lay out your marketing plan for 2016 By Sean Greeley By Maria Parrella Turco 5 self-governing standards for personal trainers By Robert Linkul 28 New on the Market 26 Maximize your social media strategy: Four mistakes sabotaging your social media marketing efforts By Scott Rawcliffe 6 24 Education Trends | WWW.FIT-PRO.COM | NOVEMBER-DECEMBER 2015 29 Events Calendar http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - November/December 2015


Personal Fitness Professional - November/December 2015