Personal Fitness Professional - September/October 2016 - 10


TOP-NOTCH TRAINING
Michelle Blakely | www.blakelyfit.com

Clients' struggles mirror
our own
We see it daily. Potential clients seeking
solutions to their healthy living struggles.
They buy gym memberships, consider our
services, read about new diets and listen
to the latest fitness fad hype. The average
Jake or Jane is not lacking access to information or resources; they are lacking the
power of application and habit. Reading
about how to work out does not translate
into actually working out.
Aren't we just like many of our clients? We may have the healthy
living aspect nailed, but what about the business side of our careers
and training practice? Aren't we slow to take action just like they are?
How many of us have said "I'll have everyone sign a Par-Q this week"
after getting great advice at a continuing education conference? One
week turns into two, two into three and months later that unsigned
protection is still sitting in the bottom of our locker. In the end, we
arguably miss out on thousands of dollars in income and less security
in payments from clients.
Implementation and action are the power pieces. We know what
we should do, it's the doing it (or lack thereof) that causes problems.
The day-to-day obligations keep us busy enough. Here are my three
secrets for busting through a delay of game:
1. Information: Get the right advice. Seek out accountants, attorneys, communication experts and share their best tips for success
as it relates to personal training and small business ownership. Just
as we don't expect clients to understand hypertrophy, relieve yourself
of the pressure to have all the business or career answers on your
own. Many of us never had formal business training. Having the right
information makes it easier to take action.
2. Systems: Look at what you repeatedly do in your training.
Do you have a process for those aspects of your training? Wouldn't
it be easier if you did? Consider the recurring nature of new client
correspondence, initial assessments, reassessments, requests for testimonials, logging baseline measurements, waivers, training agreements, a uniform (whatever you decide that should be), a set weekly
schedule, a marketing schedule (however simple), and a clear and
positive process for saying goodbye to clients that leave. All of these
pieces are so much easier when they are structured in a repeatable
process and ultimately free up your energy for other things.
3. Good and perfect: Striving for perfection is a fantastic tool
for procrastination. Don't let the perfect get in the way of the good.
Let it go. Get the information you need, a few systems in place and
then announce, "OK, good enough. Time to move forward."

Michelle Blakely's company, See Jake and Jane Train, cures the business headaches of personal trainers and studios. Twice named the city's best trainer by the
Chicago Reader, Michelle pens columns, speaks at training groups, and gets
tapped as a go-to source by media outlets like Good Housekeeping, Prevention
and Oprah.com. Enjoy a complimentary gift at SeeJakeandJaneTrain.com.

10

| WWW.FIT-PRO.COM | SEPTEMBER-OCTOBER 2016


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Table of Contents for the Digital Edition of Personal Fitness Professional - September/October 2016

Contents
Personal Fitness Professional - September/October 2016 - Cover1
Personal Fitness Professional - September/October 2016 - Cover2
Personal Fitness Professional - September/October 2016 - 3
Personal Fitness Professional - September/October 2016 - 4
Personal Fitness Professional - September/October 2016 - 5
Personal Fitness Professional - September/October 2016 - Contents
Personal Fitness Professional - September/October 2016 - 7
Personal Fitness Professional - September/October 2016 - 8
Personal Fitness Professional - September/October 2016 - 9
Personal Fitness Professional - September/October 2016 - 10
Personal Fitness Professional - September/October 2016 - 11
Personal Fitness Professional - September/October 2016 - 12
Personal Fitness Professional - September/October 2016 - 13
Personal Fitness Professional - September/October 2016 - 14
Personal Fitness Professional - September/October 2016 - 15
Personal Fitness Professional - September/October 2016 - 16
Personal Fitness Professional - September/October 2016 - 17
Personal Fitness Professional - September/October 2016 - 18
Personal Fitness Professional - September/October 2016 - 19
Personal Fitness Professional - September/October 2016 - 20
Personal Fitness Professional - September/October 2016 - 21
Personal Fitness Professional - September/October 2016 - 22
Personal Fitness Professional - September/October 2016 - 23
Personal Fitness Professional - September/October 2016 - 24
Personal Fitness Professional - September/October 2016 - 25
Personal Fitness Professional - September/October 2016 - 26
Personal Fitness Professional - September/October 2016 - 27
Personal Fitness Professional - September/October 2016 - 28
Personal Fitness Professional - September/October 2016 - 29
Personal Fitness Professional - September/October 2016 - 30
Personal Fitness Professional - September/October 2016 - Cover3
Personal Fitness Professional - September/October 2016 - Cover4
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