Personal Fitness Professional - September/October 2016 - 16


By Sean Greeley

What is your

TRAINING-TO-BUSINESS RATIO?

I

How to balance three key roles as your business grows

f you're going to work for yourself,
balancing working in your business
versus on your business will be an
ongoing journey you must learn how
to navigate.
Over 25 years ago, Michael Gerber first wrote about this topic in his best-selling business book, The E-Myth: Why Most
Businesses Don't Work and What to Do About
It. The "entrepreneurial myth" is the mistaken
belief that if you understand the technical work
of how to train and deliver results to clients,
then you understand the business.

YOU DON'T. THAT'S A VERY FALSE (AND
PAINFUL) ASSUMPTION.
The education and skills required to grow and
manage a business are very different from the
technical work of getting results when working
with clients. In every business there are three

16

| WWW.FIT-PRO.COM | SEPTEMBER-OCTOBER 2016

critical roles that must be played in order for
the business to continue growing:
The technician... does the labor. In this
case, working with the clients.
The manager... looks after the people and
systems that allow work to get done efficiently.
Things like scheduling, billing and making sure
all operational systems and people are working
together smoothly.
The entrepreneur... creates the vision and defines the strategic objectives required to fulfill the
vision. They're responsible for leading the work
that allows the business to continue growing.
Which of these roles is the most important? Every role is critical to the continued success of your
business. Your responsibility is to understand each
role, know how and when to play them and learn
to multiply others who can join your team to continue growing (and winning) the game!
The following six stages of fitness business

growth and development demonstrate your
evolution at each stage; your role and the
balance you (and eventually your team) must
manage between training clients, managing
the business and leading growth.

STAGE 1:

Just starting out
Revenue: Less than $1,500/month
Challenge: You're still new to the industry
and aren't sure how to grow and follow your
passion.
Goal: You want to discover if you can make
a business out of your passion and if it's something you truly love doing.
Success factors: Mindset, vision and community
Training vs. business ratio: At this point in


http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - September/October 2016

Contents
Personal Fitness Professional - September/October 2016 - Cover1
Personal Fitness Professional - September/October 2016 - Cover2
Personal Fitness Professional - September/October 2016 - 3
Personal Fitness Professional - September/October 2016 - 4
Personal Fitness Professional - September/October 2016 - 5
Personal Fitness Professional - September/October 2016 - Contents
Personal Fitness Professional - September/October 2016 - 7
Personal Fitness Professional - September/October 2016 - 8
Personal Fitness Professional - September/October 2016 - 9
Personal Fitness Professional - September/October 2016 - 10
Personal Fitness Professional - September/October 2016 - 11
Personal Fitness Professional - September/October 2016 - 12
Personal Fitness Professional - September/October 2016 - 13
Personal Fitness Professional - September/October 2016 - 14
Personal Fitness Professional - September/October 2016 - 15
Personal Fitness Professional - September/October 2016 - 16
Personal Fitness Professional - September/October 2016 - 17
Personal Fitness Professional - September/October 2016 - 18
Personal Fitness Professional - September/October 2016 - 19
Personal Fitness Professional - September/October 2016 - 20
Personal Fitness Professional - September/October 2016 - 21
Personal Fitness Professional - September/October 2016 - 22
Personal Fitness Professional - September/October 2016 - 23
Personal Fitness Professional - September/October 2016 - 24
Personal Fitness Professional - September/October 2016 - 25
Personal Fitness Professional - September/October 2016 - 26
Personal Fitness Professional - September/October 2016 - 27
Personal Fitness Professional - September/October 2016 - 28
Personal Fitness Professional - September/October 2016 - 29
Personal Fitness Professional - September/October 2016 - 30
Personal Fitness Professional - September/October 2016 - Cover3
Personal Fitness Professional - September/October 2016 - Cover4
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2019summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2019winter
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018fall
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018winter
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2017summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2017spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20170102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20161112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201606
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20151112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201506
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140708
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201406
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20131112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130506
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20121112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20120910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201206
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20120102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110708
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201106
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2011spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20101112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201010
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100809
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100607
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201005
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2010spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201003
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20091112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200909
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200908
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20090607
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200905
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200904
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200903
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20090102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20081112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200810
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200809
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200808
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200806
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200805
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200804
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200802
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200801
http://www.nxtbookMEDIA.com