Personal Fitness Professional - September/October 2016 - 20


Part 5 of PFP's 2016 Special Six-Part Series:
The Fitness Professional's Lifeline: Client Attraction and Retention

HAVE THEM FROM "HELLO:"
A CLIENT EXPERIENCE LIKE NO OTHER
lient experience is crucial. From
the initial sell to retention, we
must create an unforgettable
experience for our clients. If you
want to stay in this game it's more
important than ever to set the
standard. You must set yourself apart and the only
way to do that is to deliver a world class training
experience. It's not enough to design "stellar"
programs. In all honesty, our clients rarely care
about the program as much as we like to think
they do. It really does come down to how they feel
when they enter and leave your presence.
Experience begins with self-awareness
A clients experience starts with you! If you ar-

20

| WWW.FIT-PRO.COM | SEPTEMBER-OCTOBER 2016

en't capable of motivating yourself you will never be able to motivate someone else. You must
be in a constant state of self-awareness. As
coaches, our clients want to look up to us and
this means we must set a personal fitness standard. Not taking care of yourself decreases your
self-awareness, isn't motivating to your clients,
decreases your energy level, how you coach,
and more importantly it's bad for your brand!
Know what they want; give them
what they need
People are miserable and now more than
any time in history we have an opportunity
to change that. From the time they decided
to take action to actually contacting you and

walking through the doors of the facility,
there is a ton of hesitation. They often
come to us with preconceived notions of
what they think they want or what training with a coach is like. Be intentional and
wise enough to know what they want,
however be smart enough to give them
what you know they need.
First session, first impression
You must be open and welcoming. Ask
about them and any previous training experiences; what they like and dislike. They must
always leave the first session feeling successful. High-fives, fist bumps, whatever it takes
to let them know you are already proud of


http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - September/October 2016

Contents
Personal Fitness Professional - September/October 2016 - Cover1
Personal Fitness Professional - September/October 2016 - Cover2
Personal Fitness Professional - September/October 2016 - 3
Personal Fitness Professional - September/October 2016 - 4
Personal Fitness Professional - September/October 2016 - 5
Personal Fitness Professional - September/October 2016 - Contents
Personal Fitness Professional - September/October 2016 - 7
Personal Fitness Professional - September/October 2016 - 8
Personal Fitness Professional - September/October 2016 - 9
Personal Fitness Professional - September/October 2016 - 10
Personal Fitness Professional - September/October 2016 - 11
Personal Fitness Professional - September/October 2016 - 12
Personal Fitness Professional - September/October 2016 - 13
Personal Fitness Professional - September/October 2016 - 14
Personal Fitness Professional - September/October 2016 - 15
Personal Fitness Professional - September/October 2016 - 16
Personal Fitness Professional - September/October 2016 - 17
Personal Fitness Professional - September/October 2016 - 18
Personal Fitness Professional - September/October 2016 - 19
Personal Fitness Professional - September/October 2016 - 20
Personal Fitness Professional - September/October 2016 - 21
Personal Fitness Professional - September/October 2016 - 22
Personal Fitness Professional - September/October 2016 - 23
Personal Fitness Professional - September/October 2016 - 24
Personal Fitness Professional - September/October 2016 - 25
Personal Fitness Professional - September/October 2016 - 26
Personal Fitness Professional - September/October 2016 - 27
Personal Fitness Professional - September/October 2016 - 28
Personal Fitness Professional - September/October 2016 - 29
Personal Fitness Professional - September/October 2016 - 30
Personal Fitness Professional - September/October 2016 - Cover3
Personal Fitness Professional - September/October 2016 - Cover4
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