Personal Fitness Professional - September/October 2016 - 21


Here's a glimpse
into what to expect
in our exclusive
six-part series:
Part 1 (January-February)

Out of the gate: Strategies to
attract and convert your first clients

Part 2 (March-April)

Your funnel to your success:
Create a predictable sales funnel

Part 3 (May-June)

Keep the momentum: Continually
attract, retain and get referrals

Part 4 (July-August)

Understanding psychographics
to attract and retain clients

Part 6 (November-December)
Marketing systems made easy

By Brandi Binkley

them. If you can make this first session a success
you are well on your way to winning them over.

responsibility lightly. No phone, no interruptions, no exceptions.

Listen
If you're the one talking, you're the one losing. Remember that our training time with
clients is a precious commodity. Giving your
client 100% uninterrupted attention is crucial.
You must constantly learn about them, and
you must know when to stop talking. Get to
know them by asking them questions about
themselves, their families, work and anything
else they seem to light up about.
For most clients the time they spend with
their coach is the most focused attention
they will receive in their day. Don't take this

Smart progression
Early on you must be cognizant of when to
progress the difficulty of their training program. It's important to save the more difficult stuff for later. Once you really know their
physical abilities and their psychological
capabilities you can more effectively progress them. Let us be honest, none of us really know someone's capacity for training
after one assessment. This takes time and if
we crush their bodies the first day we could
potentially crush their spirits. We don't want
them to hate working out even more than be-

For sponsorship opportunities
of this Six-Part Special Series,
contact susan@rbpub.com

fore. The goal is to make them feel so amazing that they can't wait to come back. Ethically it is your job to do what's best for them, not
what you think makes you look awesome. It's
not about you, it's about them.
How you do one thing is how you
do everything
Keep that gym clean! Dirty training facilities
are one of the most common reasons clients
leave. Keeping your training space clean is an
absolute non-negotiable. When clients see
that you take pride in your space it automatically translates to how you will treat them.
Remember how you do one thing is how you
do everything.

SEPTEMBER-OCTOBER 2016 | WWW.FIT-PRO.COM | 21


http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - September/October 2016

Contents
Personal Fitness Professional - September/October 2016 - Cover1
Personal Fitness Professional - September/October 2016 - Cover2
Personal Fitness Professional - September/October 2016 - 3
Personal Fitness Professional - September/October 2016 - 4
Personal Fitness Professional - September/October 2016 - 5
Personal Fitness Professional - September/October 2016 - Contents
Personal Fitness Professional - September/October 2016 - 7
Personal Fitness Professional - September/October 2016 - 8
Personal Fitness Professional - September/October 2016 - 9
Personal Fitness Professional - September/October 2016 - 10
Personal Fitness Professional - September/October 2016 - 11
Personal Fitness Professional - September/October 2016 - 12
Personal Fitness Professional - September/October 2016 - 13
Personal Fitness Professional - September/October 2016 - 14
Personal Fitness Professional - September/October 2016 - 15
Personal Fitness Professional - September/October 2016 - 16
Personal Fitness Professional - September/October 2016 - 17
Personal Fitness Professional - September/October 2016 - 18
Personal Fitness Professional - September/October 2016 - 19
Personal Fitness Professional - September/October 2016 - 20
Personal Fitness Professional - September/October 2016 - 21
Personal Fitness Professional - September/October 2016 - 22
Personal Fitness Professional - September/October 2016 - 23
Personal Fitness Professional - September/October 2016 - 24
Personal Fitness Professional - September/October 2016 - 25
Personal Fitness Professional - September/October 2016 - 26
Personal Fitness Professional - September/October 2016 - 27
Personal Fitness Professional - September/October 2016 - 28
Personal Fitness Professional - September/October 2016 - 29
Personal Fitness Professional - September/October 2016 - 30
Personal Fitness Professional - September/October 2016 - Cover3
Personal Fitness Professional - September/October 2016 - Cover4
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