Personal Fitness Professional - September/October 2016 - 30


BE BETTER
Phil Kaplan | www.philkaplan.com

Why are you here?
If you read the title and believed this was an
esoteric exploration of our reason for being,
you're mistaken. By "here," I'm referring to
the chosen profession that led you to view
this magazine as a tool to learn more about
helping people through fitness.
There are the knee-jerk answers to the
"Why are you here?" question.
"I love helping people."
"I have a passion for fitness."
Those are the answers you've learned to give. They're so ingrained
into our industry culture, when we utter them we believe in some way
they pinpoint uniqueness. If everyone in our field coughs out those
responses, there must be something deeper, specific to you.
I don't pretend I can prompt the deeper answer in a short article,
but I can inspire you to delve a bit further inside; to question what your
true power is, and yes, I said "power."
Our industry is fragmented, and in this case I don't say that critically.
Perhaps fragmentation offers opportunity to fully align with purpose.
Meet two trainers I know.
Zack is 38, 205 pounds, 7% body fat, with a respectable bench,
deadlift and squat. He wears fitness clothing, attends fitness events,
eats clean and swallows 16 different capsules they sell in the fitness
section of the health food store every morning. His blood pressure
un-medicated is 170/100. He's on thyroid meds to compensate for adrenal overload. He admits to using testosterone as he was diagnosed
with Low-T. He uses over 1200mg of caffeine a day and has a recurring
prescription for sleep meds.
Zack is a top producer for a regional health club chain. His clients
range from 20-somethings looking to beef-up to women pursuing fitness and figure competitions. He isn't always forthcoming about his
"supplementation" (he uses that term loosely) but those who he trains
to compete know they're going to have opportunity to gain every edge.
Trevor is 44 with a 33 ½" waist, 18% body fat. He runs in 5K events,
has extensive training in muscular imbalance identification and trains
men typically 45 and up seeking health, function and longevity. His
blood pressure is ideal and his blood profiles reflect health. Ten years
earlier he was diagnosed with metabolic syndrome. Today he is medication-free but religiously takes his coconut oil and probiotic.
Considering Zack and Trevor, perhaps one resonates your story m ore
than the other. Without moral judgment, here's what we know. Both are
capable of wearing the moniker "personal fitness professional."
Who has the easier job?
My opinion. Zack. Much easier.
With the proper training, it's relatively easy for us to guide someone
in good health toward anabolism and training to prompt growth. Trainers close to the world of physique development as an aesthetic learn
tricks of the trade that can turn a muscular body into a lean body, most
of those tricks integrations of training strategies and nutritional shifts.

30

| WWW.FIT-PRO.COM | SEPTEMBER-OCTOBER 2016

It's much harder to take someone who has progressed along the disease continuum and create a strategy, a discipline and a program to literally reprogram a body that's already developed some maladaptation.
Both Zack and Trevor love what they do. They've aligned their lives
with their avocations and believe they're offering guidance to people
with desire or need. Zack deals more with expressions of desire. Trevor
deals more with expressions of need, and in that lies some of their
individual uniqueness.
"People who want to be super heroes" touches a part of Zack, as
he was a skinny kid with a long history of being bullied. "People who
don't realize they don't need drugs but feel a need to get well" is the
market that Trevor lights up for.
Clearly, while Zack and Trevor are both capable of steering their
own careers, the dichotomy illustrates the breadth of choices we have.
I'm suggesting that many personal trainers make their choices based
on imposed limits rather than that inner spark within, that true desire
that brought them to this place.
Regardless of what "the industry," "your career experience," "the
health club you work for," or "your mentor" taught you to do, recognize
the freedom you have in this moment to decide what you're here to be.
I know many trainers (many people) choose "the easier" path, and
in the "cookie-cutter" take-a-client-through-a-workout-for-money"
paradigm, many may miss out on their true calling.
We live in a world where we have the technology to turn regular folks
into modern-day superheroes, but we also live in a world with the technology to bioengineer food, to poison a population with toxins that quietly and insidiously move into human cells, and to limit movement so
the biomechanical wonder of the human body is slowly erased.
If you find within you, upon careful introspection, a sense of being
capable of more, then learn more! Practice more. Study more. Step
into a new arena as a student, an apprentice or a trainable practitioner.
If every personal trainer connects with the true inner heart of "why,"
our industry becomes a boundless catalyst for restoration, for giving
people back the lives they didn't know they were capable of living.
The largest segment of our adult population is the not-quite-healthy
market being failed by medicine. They look OK, work, smile and party, but "the doctor said" they need medication for cholesterol, blood
pressure, blood sugar or anxiety. That's the ripe market for those with
the heart to help them.
This takes nothing away from those who love training athletes, Olympians and warriors, but it widens the scope of what our industry can
provide and opens the door for a personal trainer to find reverence as
a true catalyst for change with global potential for human betterment.
With a link to your newly discovered or re-discovered purpose commit to a path of helping others at the highest level possible, and a sense
of reward, gratitude and fulfillment follows you everywhere you go.
Phil Kaplan provides resources for consumers and fitness professionals alike.
Visit http://philkaplan.com and http://bebetteracademy.com


http://www.philkaplan.com http://www.philkaplan.com http://www.bebetteracademy.com http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - September/October 2016

Contents
Personal Fitness Professional - September/October 2016 - Cover1
Personal Fitness Professional - September/October 2016 - Cover2
Personal Fitness Professional - September/October 2016 - 3
Personal Fitness Professional - September/October 2016 - 4
Personal Fitness Professional - September/October 2016 - 5
Personal Fitness Professional - September/October 2016 - Contents
Personal Fitness Professional - September/October 2016 - 7
Personal Fitness Professional - September/October 2016 - 8
Personal Fitness Professional - September/October 2016 - 9
Personal Fitness Professional - September/October 2016 - 10
Personal Fitness Professional - September/October 2016 - 11
Personal Fitness Professional - September/October 2016 - 12
Personal Fitness Professional - September/October 2016 - 13
Personal Fitness Professional - September/October 2016 - 14
Personal Fitness Professional - September/October 2016 - 15
Personal Fitness Professional - September/October 2016 - 16
Personal Fitness Professional - September/October 2016 - 17
Personal Fitness Professional - September/October 2016 - 18
Personal Fitness Professional - September/October 2016 - 19
Personal Fitness Professional - September/October 2016 - 20
Personal Fitness Professional - September/October 2016 - 21
Personal Fitness Professional - September/October 2016 - 22
Personal Fitness Professional - September/October 2016 - 23
Personal Fitness Professional - September/October 2016 - 24
Personal Fitness Professional - September/October 2016 - 25
Personal Fitness Professional - September/October 2016 - 26
Personal Fitness Professional - September/October 2016 - 27
Personal Fitness Professional - September/October 2016 - 28
Personal Fitness Professional - September/October 2016 - 29
Personal Fitness Professional - September/October 2016 - 30
Personal Fitness Professional - September/October 2016 - Cover3
Personal Fitness Professional - September/October 2016 - Cover4
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