Personal Fitness Professional - September/October 2016 - 8


TREADMILL TALK
Greg Justice | www.aycfit.com

The magic is in the overlap
of personal and professional
The "practice" of personal fitness training
is equally science and art, and the magic is
in the overlap of personal and professional.
What is it that creates and sustains a longterm relationship in our industry, and how
does a trainer achieve greater-than-average
client retention?
You begin by creating a special world just
for them, a place that is enriching and nurturing. By listening to your clients, you will learn
their likes and dislikes - what makes them tick. From there, you can
create an environment in which they can thrive. If we try to fit each of
our clients into a one-size-fits-all mold, it won't work for anyone. Each
of your clients is different, and the world you create for them needs to
be uniquely theirs.
Here are three crucial steps to creating magic in the overlap of personal and professional:
1. Work together to clearly define the objectives
2. Communicate openly and effectively
3. Be honest and realistic
Work together to clearly define the objectives: Yogi Berra once
said, "If you don't know where you're going, you'll end up someplace
else." You must know where you're going with your client, and what
you're trying to achieve with them, before the journey can begin in
earnest. When you work together to define objectives, you'll create the
roadmap to navigate the most efficient path toward to success.
Communicate openly and effectively: Communication is essential
in any relationship. In today's fast-paced world there are many ways to
keep in touch, from phone calls and texting, to emails, to social media
and even old-fashioned handwritten notes. It's important to be available to your clients, even if they're not right in front of you. A prompt
and polite reply is always welcome and appreciated, and can go a long
way in nurturing the client-trainer relationship.
Be honest and realistic: Relationships work best when both parties
are honest and realistic about the process. If you mislead your clients
about how much weight they can lose, or how much strength they can
gain in a certain period of time, there will be disappointment and the
relationship will suffer, as will the client's self-esteem. Always set realistic goals, and let your clients know what to expect from you. Then they
can build trust in you and your ability to deliver what you promised.
Finding the perfect combination of personal and professional is the
formula to lasting relationships in your personal training or fitness business. Working together with your clients, using open communication
toward a realistic goal, is the best way to make magic happen.

Greg Justice, MA, CPT, is the founder of AYC Health & Fitness (www.aycfit.com) and
the Corporate Boot Camp System (www.corporatebootcampsystem.com). He has
been actively involved in the fitness industry for more than a quarter of a century as
a club manager, owner, personal trainer and corporate wellness supervisor. 

8

| WWW.FIT-PRO.COM | SEPTEMBER-OCTOBER 2016


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Table of Contents for the Digital Edition of Personal Fitness Professional - September/October 2016

Contents
Personal Fitness Professional - September/October 2016 - Cover1
Personal Fitness Professional - September/October 2016 - Cover2
Personal Fitness Professional - September/October 2016 - 3
Personal Fitness Professional - September/October 2016 - 4
Personal Fitness Professional - September/October 2016 - 5
Personal Fitness Professional - September/October 2016 - Contents
Personal Fitness Professional - September/October 2016 - 7
Personal Fitness Professional - September/October 2016 - 8
Personal Fitness Professional - September/October 2016 - 9
Personal Fitness Professional - September/October 2016 - 10
Personal Fitness Professional - September/October 2016 - 11
Personal Fitness Professional - September/October 2016 - 12
Personal Fitness Professional - September/October 2016 - 13
Personal Fitness Professional - September/October 2016 - 14
Personal Fitness Professional - September/October 2016 - 15
Personal Fitness Professional - September/October 2016 - 16
Personal Fitness Professional - September/October 2016 - 17
Personal Fitness Professional - September/October 2016 - 18
Personal Fitness Professional - September/October 2016 - 19
Personal Fitness Professional - September/October 2016 - 20
Personal Fitness Professional - September/October 2016 - 21
Personal Fitness Professional - September/October 2016 - 22
Personal Fitness Professional - September/October 2016 - 23
Personal Fitness Professional - September/October 2016 - 24
Personal Fitness Professional - September/October 2016 - 25
Personal Fitness Professional - September/October 2016 - 26
Personal Fitness Professional - September/October 2016 - 27
Personal Fitness Professional - September/October 2016 - 28
Personal Fitness Professional - September/October 2016 - 29
Personal Fitness Professional - September/October 2016 - 30
Personal Fitness Professional - September/October 2016 - Cover3
Personal Fitness Professional - September/October 2016 - Cover4
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