Personal Fitness Professional - September/October 2016 - 9


BOOST YOUR BUSINESS
Bedros Keuilian | www.PTPower.com

Vision first,
application second
In the world of live events and business
coaching, there is a common metaphor
people use to describe a really good talk
or seminar. They talk about "taking a drink
from a fire hose" to capture the overwhelming experience of having so much advice
and information thrown at you at once.
It is more possible now to bring the fire
hose home with you. Even if you live in the
middle of nowhere, you can still hop on the
Internet and have access to an endless list of magazines, audio recordings and videos, all of them packed to the brim with excellent
business advice.
For many of us, this can lead straight to panic. How do we sort
through all this information? How do we know which pieces of advice
to follow and which to leave on the table?

VISION FIRST
This is such a simple idea in theory, but 80% of small businesses never go
through with this and therefore end up shutting down within five years.
You need to write down the vision for your fitness business.
Now, when I say "vision" I mean more than just a business plan.
Sure, you do want to get down to the nuts and bolts of your staffing,
training modality, etc., but those things alone are not enough. In fact,
if you do not have definitive, specific answers to these three questions, you can go ahead and toss the rest of your plan out.
The first question: "Who is my business going to serve?"
The second question: "For the people it serves, how is my business going to change their lives?"
The third question: "Who do I need on my team to reach those
people and create the change I envision?"
Answer those three questions, in that order, and you will have the
foundation for a real business.
APPLICATION SECOND
Once you have your vision clear in your mind (and only at that
point) you can go back to the firehose and start taking other people's
advice seriously.
At that point, your vision will do half the work for you. When you
operate with a vision, your gut will often tell you which advice is relevant to your business and which is not.
That still leaves certain grey areas, but you can sort through those
by testing out the advice yourself. If it works, keep it. If it does not
work, toss it. It's that simple.
Bedros Keuilian is the founder of the franchise Fit Body Boot Camp and
an online fitness marketing expert. Between his information products
and his live coaching programs, he has helped many fitness professionals
build 6- and 7-figure businesses. Visit his website at www.ptpower.com.


http://www.PTPower.com http://www.PrivateLabelFitness.com http://www.ptpower.com http://www.PrivateLabelFitness.com

Table of Contents for the Digital Edition of Personal Fitness Professional - September/October 2016

Contents
Personal Fitness Professional - September/October 2016 - Cover1
Personal Fitness Professional - September/October 2016 - Cover2
Personal Fitness Professional - September/October 2016 - 3
Personal Fitness Professional - September/October 2016 - 4
Personal Fitness Professional - September/October 2016 - 5
Personal Fitness Professional - September/October 2016 - Contents
Personal Fitness Professional - September/October 2016 - 7
Personal Fitness Professional - September/October 2016 - 8
Personal Fitness Professional - September/October 2016 - 9
Personal Fitness Professional - September/October 2016 - 10
Personal Fitness Professional - September/October 2016 - 11
Personal Fitness Professional - September/October 2016 - 12
Personal Fitness Professional - September/October 2016 - 13
Personal Fitness Professional - September/October 2016 - 14
Personal Fitness Professional - September/October 2016 - 15
Personal Fitness Professional - September/October 2016 - 16
Personal Fitness Professional - September/October 2016 - 17
Personal Fitness Professional - September/October 2016 - 18
Personal Fitness Professional - September/October 2016 - 19
Personal Fitness Professional - September/October 2016 - 20
Personal Fitness Professional - September/October 2016 - 21
Personal Fitness Professional - September/October 2016 - 22
Personal Fitness Professional - September/October 2016 - 23
Personal Fitness Professional - September/October 2016 - 24
Personal Fitness Professional - September/October 2016 - 25
Personal Fitness Professional - September/October 2016 - 26
Personal Fitness Professional - September/October 2016 - 27
Personal Fitness Professional - September/October 2016 - 28
Personal Fitness Professional - September/October 2016 - 29
Personal Fitness Professional - September/October 2016 - 30
Personal Fitness Professional - September/October 2016 - Cover3
Personal Fitness Professional - September/October 2016 - Cover4
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